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Author: Gekonge, Christopher O.
Publisher: IGI Global
ISBN: 1466645717
Category : Business & Economics
Languages : en
Pages : 391
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Book Description
Despite its often mismanaged economy, Africa remains the third largest continent in land mass and population. It continues to offer unexploited business opportunities for entrepreneurs, global corporations, and institutions. Emerging Business Opportunities in Africa: Market Entry, Competitive Strategy, and the Promotion of Foreign Direct Investments presents the basic business modeling for developing appropriate strategies in exploiting these business opportunities in the emerging economy in Africa. This book offers insight into the challenges and successes aiming to encourage researchers and students of business in creating a value for doing business in Africa.
Author: Gekonge, Christopher O.
Publisher: IGI Global
ISBN: 1466645717
Category : Business & Economics
Languages : en
Pages : 391
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Book Description
Despite its often mismanaged economy, Africa remains the third largest continent in land mass and population. It continues to offer unexploited business opportunities for entrepreneurs, global corporations, and institutions. Emerging Business Opportunities in Africa: Market Entry, Competitive Strategy, and the Promotion of Foreign Direct Investments presents the basic business modeling for developing appropriate strategies in exploiting these business opportunities in the emerging economy in Africa. This book offers insight into the challenges and successes aiming to encourage researchers and students of business in creating a value for doing business in Africa.
Author: Acha Leke
Publisher: Harvard Business Press
ISBN: 1633694410
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
The Definitive Guide to Doing Business in Africa For global and Africa-based companies looking to access new growth markets, Africa offers exciting opportunities to build large, profitable businesses. Its population is young, fast-growing, and increasingly urbanized--while rapid technology adoption makes the continent a fertile arena for innovation. But Africa's business environment remains poorly understood; it's known to many executives in the West only by its reputation for complexity, conflict, and corruption. Africa's Business Revolution provides the inside story on business in Africa and its future growth prospects and helps executives understand and seize the opportunities for building profitable, sustainable enterprises. From senior leaders in McKinsey's African offices and a leading executive on the continent, this book draws on in-depth proprietary research by the McKinsey Global Institute as well as McKinsey's extensive experience advising corporate and government leaders across Africa. Brimming with company case studies and exclusive interviews with some of Africa's most prominent executives, this book comes to life with the vibrant stories of those who have navigated the many twists and turns on the road to building successful businesses on the continent. Combining an unrivalled fact base with expert advice on shaping and executing an Africa growth strategy, this book is required reading for global business executives looking to expand their existing operations in Africa--and for those seeking a road map to access this vast, untapped market for the first time.
Author: Landry Signe
Publisher: Brookings Institution Press
ISBN: 0815737394
Category : Business & Economics
Languages : en
Pages : 361
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Book Description
Africa welcomes business investment and offers some of the world's highest returns and impacts Africa has tremendous economic potential and offers rewarding opportunities for global businesses looking for new markets and long-term investments with favorable returns. Africa has been one of the world's fastest-growing regions over the past decade, and by 2030 will be home to nearly 1.7 billion people and an estimated $6.7 trillion worth of consumer and business spending. Increased political stability in recent years and improving regional integration are making market access easier, and business expansion will generate jobs for women and youth, who represent the vast majority of the population. Current economic growth and poverty-alleviation efforts mean that more than 43 percent of the continent's people will reach middle- or upper-class status by 2030. Unlocking Africa's Business Potential examines business opportunities in the eight sectors with the highest potential returns on private investment—the same sectors that will foster economic growth and diversification, job creation, and improved general welfare. These sectors include: consumer markets, agriculture and agriprocessing, information and communication technology, manufacturing, oil and gas, tourism, banking, and infrastructure and construction. The book's analysis of these sectors is based on case studies that identify specific opportunities for investment and growth, along with long-term market projections to inform decision-making. The book identifies potential risks to business and offers mitigation strategies. It also provides policymakers with solutions to attract new business investments, including how to remove barriers to business and accelerate development of the private sector.
Author: Samuelson Appau
Publisher: Springer Nature
ISBN: 3030772047
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very little research exists that examines brands and branding in this emerging market. Authors cover crucial topics such as the history of branding in Africa, branding approaches used by start-ups, religious organizations, political parties, and businesses in the informal economies of Africa, as well as marketing Africa as a brand using practical cases, empirical and critical approaches. With the world’s youngest population and the second-fastest growing economies, Africa has quickly become a hotbed for marketing and consumption of local and global brands. While past research has mostly focused on examining the brand image of Africa and African countries, or on branding Africa as a place for tourist consumption, what is missing is a comprehensive guide that discusses the theory and practice of branding and brands in and from Africa. Through theoretical and practical contributions, the authors of this book seek to fill the knowledge gap about branding in and from Africa.
Author: Vijay Mahajan
Publisher: Pearson Prentice Hall
ISBN: 0132716119
Category : Political Science
Languages : en
Pages : 289
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Book Description
With more than 900 million consumers, the continent of Africa is one of the world’s fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power. Crossing thousands of miles across the continent, he shares the lessons that Africa’s businesses have learned about succeeding on the continent...shows how global companies are succeeding despite Africa’s unique political, economic, and resource challenges...introduces local entrepreneurs and foreign investors who are building a remarkable spectrum of profitable and sustainable business opportunities even in the most challenging locations...reveals how India and China are staking out huge positions throughout Africa...and shows the power of the diaspora in driving investment and development. Recognize that Africa is richer than you think Africa is richer than India on the basis of gross national income (GNI) per capita, and a dozen African countries have a higher GNI per capita than China. Aim for Africa Two Opportunities exist in all parts of the market, particularly the 400 million people in the middle of the market. Find opportunities to organize the market From retailing to cell phones to banking, companies are succeeding by building infrastructure. Develop strategies for the most youthful market in the world Companies are recognizing opportunities from diapers to music to medicine in a market growing younger every day. Understand that Africa is not a “media dark” continent From Nollywood to satellite to broadband, media is exploding on the continent. Recognize the hidden strength of the African diaspora The African diaspora brings resources and knowledge to African development and expands the African opportunity beyond the continent. Build Ubuntu markets Create profitable businesses, sustainable growth, and social organizations by meeting basic human needs.
Author: Tavana, Madjid
Publisher: IGI Global
ISBN: 1466648619
Category : Business & Economics
Languages : en
Pages : 329
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Book Description
As there is a vast amount of information to consider when offering quality services, organizations have developed techniques for identifying risk factors to be taken into consideration when constructing effective business strategies. Developing Business Strategies and Identifying Risk Factors in Modern Organizations presents new methodologies currently being utilized to formulate and solve strategic issues in order to escape the jeopardy of possible business risks. By highlighting a multitude of sciences and their influences on modern organizations; this book is an essential reference for decision makers and researchers in business, industry, government, and academia.
Author: Emmanuel Mogaji
Publisher: Routledge
ISBN: 1000048241
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the continent; their marketing strategies and the students’ selection process. While acknowledging the vast size of the continent, this book aims to provide an understanding of the dynamics of higher education in Africa. This book recognises the private and government involvement in higher education provision and students and staff as stakeholders in the marketisation process. Strategic efforts are directed by universities to attract prospective students. This book further addresses issues such as the responses of higher education sectors to the notion of markets and marketing; consumerism and competition in higher education in Africa; conceptions of the commodification of higher education in Africa; and the dominance of Western epistemologies and their influence in transforming higher education sectors. Students as consumers in increasingly marketised higher education sectors in Africa are also discussed. Though primarily for marketing students and academic researchers, the book's feature of blended theoretical and practical knowledge means that it will also be of interest to marketing practitioners and university managers.
Author: Landry Signé
Publisher: Cambridge University Press
ISBN: 1316802396
Category : Political Science
Languages : en
Pages : 231
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Book Description
During the second half of the twentieth century, African states shifted away from state-led development strategies, and are now moving towards a strategy of regional economic integration. In this book, Landry Signé explores the key drivers of African policy and economic transformation, proposing a preeminent explanation of policy innovations in Africa through the examination of postcolonial strategies for economic development. Scholars and practitioners in fields as varied as development studies, political science and public policy, economics, sociology and African studies will benefit from Signé's unprecedented comparative analysis, including detailed cases from the often understudied Francophone Africa. First studying why, how and when institutional or policy change occurs in Africa, Signé explores the role of international, regional and national actors in making African economic development strategies from 1960 to date, highlighting the economic transformations of the twenty-first century.
Author: Mike O. Odey
Publisher: Routledge
ISBN: 131528295X
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
A fundamental question about contemporary Africa is why does Africa remain so poor, long after the departure of the European Colonial domination and in the midst of so many natural resources? Poverty Reduction Strategies in Africa provides new understandings of the persistent issue of poverty in Sub-Saharan Africa and makes recommendations for policy frameworks to help African governments alleviate poverty. Each chapters uses case studies to review the old strategies for resolving the problem of poverty in the continent and make the case for new initiatives to address poverty. The contributors focus on practical and day-to-day issues as the best approach to formulate and implement poverty reduction strategies in contemporary Africa. This book is invaluable reading for students and scholars of African politics and development.
Author: Ebimo Amungo
Publisher: Springer Nature
ISBN: 3030330966
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
This book provides a detailed look at the birth, growth and expansion of African Multinational Enterprises (AMNEs). Specifically, it explores the historical, ideological, political and macroeconomics forces that shaped modern day Africa and the role they play in fostering the emergence and growth of AMNEs. It also examines some of the challenges these enterprises have faced in this venture including poor infrastructure, deficient supply chains, and opaque institutional and regulatory frameworks and the innovative ways by which they overcame them. In this way, this book provides practitioners and students with not only a detailed insight into AMNEs but also their potential competitive advantage in the international business stage.
