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Marketing in the International Aerospace Industry

Marketing in the International Aerospace Industry PDF Author: Wesley E. Spreen
Publisher: Routledge
ISBN:
Category : Business & Economics
Languages : en
Pages : 318

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Book Description
This book provides a comprehensive overview of Marketing in the international aerospace industry. It analyses the distinctive environment and practices of the aerospace industry, and provides specific, practical guidance for marketing professionals. The content is presented in clearly-defined chapters that relate directly to the professional challenges facing the marketer in the industry. It is written for these professionals and also students of aviation and aerospace management.