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Author: Alan Bradshaw
Publisher: Advertising Revolution
ISBN: 1912248220
Category : Social Science
Languages : en
Pages : 118
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Book Description
In 1987, Nike released their new sixty-second commercial for Air shoes„and changed the face of the advertising industry. Set to the song ñRevolutionî by the Beatles, the commercial was the first and only advert ever to feature an original recording of the Fab Four. It sparked a chain of events that would transform the art of branding, the sanctity of pop music, the perception of advertisers in popular culture, and John LennonÍs place in the leftist imagination. Advertising Revolution traces the song ñRevolutionî from its origins in the social turmoil of the Sixties, through its controversial use in the Nike ad, to its status today as a right-wing anthem and part of Donald TrumpÍs campaign set list. Along the way, the book unfolds the story of how we came to think of Nike as the big bad wolf of soulless corporations, and how the Beatles got their name as the quintessential musicians of independent integrity. To what degree are each of these reputations deserved? How ruthlessly cynical was the process behind the Nike ad? And how wholesomely uncommercial was John LennonÍs writing of the song? Throughout the book, Alan Bradshaw and Linda Scott complicate our notions of commercialism and fandom, making the case for a reading of advertisements that takes into account the many overlapping intentions behind what we see onscreen. Challenging the narratives of the evil-genius ad conglomerate and the pure-intentioned artist, they argue that we can only begin to read adverts productively when we strip away the industryÍs mysticism and approach advertisers and artists alike as real, flawed, differentiated human beings.
Author: Alan Bradshaw
Publisher: Advertising Revolution
ISBN: 1912248220
Category : Social Science
Languages : en
Pages : 118
Get Book Here
Book Description
In 1987, Nike released their new sixty-second commercial for Air shoes„and changed the face of the advertising industry. Set to the song ñRevolutionî by the Beatles, the commercial was the first and only advert ever to feature an original recording of the Fab Four. It sparked a chain of events that would transform the art of branding, the sanctity of pop music, the perception of advertisers in popular culture, and John LennonÍs place in the leftist imagination. Advertising Revolution traces the song ñRevolutionî from its origins in the social turmoil of the Sixties, through its controversial use in the Nike ad, to its status today as a right-wing anthem and part of Donald TrumpÍs campaign set list. Along the way, the book unfolds the story of how we came to think of Nike as the big bad wolf of soulless corporations, and how the Beatles got their name as the quintessential musicians of independent integrity. To what degree are each of these reputations deserved? How ruthlessly cynical was the process behind the Nike ad? And how wholesomely uncommercial was John LennonÍs writing of the song? Throughout the book, Alan Bradshaw and Linda Scott complicate our notions of commercialism and fandom, making the case for a reading of advertisements that takes into account the many overlapping intentions behind what we see onscreen. Challenging the narratives of the evil-genius ad conglomerate and the pure-intentioned artist, they argue that we can only begin to read adverts productively when we strip away the industryÍs mysticism and approach advertisers and artists alike as real, flawed, differentiated human beings.
Author: Alan Bradshaw
Publisher: Watkins Media Limited
ISBN: 1912248220
Category : Music
Languages : en
Pages : 118
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Book Description
The story of "Revolution" by the Beatles, from its origin as a protest song of the 1960s, to it becoming the musical backdrop for one of the most famous, influential, and controversial adverts of all time. In 1987, Nike released their new sixty-second commercial for Air shoes—and changed the face of the advertising industry. Set to the song “Revolution” by the Beatles, the commercial was the first and only advert ever to feature an original recording of the FaUb Four. It sparked a chain of events that would transform the art of branding, the sanctity of pop music, the perception of advertisers in popular culture, and John Lennon’s place in the leftist imagination. Advertising Revolution traces the song “Revolution” from its origins in the social turmoil of the Sixties, through its controversial use in the Nike ad, to its status today as a right-wing anthem and part of Donald Trump’s campaign set list. Along the way, the book unfolds the story of how we came to think of Nike as the big bad wolf of soulless corporations, and how the Beatles got their name as the quintessential musicians of independent integrity. To what degree are each of these reputations deserved? How ruthlessly cynical was the process behind the Nike ad? And how wholesomely uncommercial was John Lennon’s writing of the song? Throughout the book, Alan Bradshaw and Linda Scott complicate our notions of commercialism and fandom, making the case for a reading of advertisements that takes into account the many overlapping intentions behind what we see onscreen. Challenging the narratives of the evil-genius ad conglomerate and the pure-intentioned artist, they argue that we can only begin to read adverts productively when we strip away the industry’s mysticism and approach advertisers and artists alike as real, flawed, differentiated human beings.
Author: James Norris
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
In the period between 1865 to 1920, as America shifted from a rural-farming economy to urban-manufacturing, a major transformation also occurred in the behavior of the country's consumers. This change is perhaps best illustrated in the advertisements that appeared in popular magazines. They began by simply informing consumers of the cost and availability of a product, but, by 1920, they were projecting an image that defined the American dream in terms of a consumption ethic. In this historical analysis of advertisements, James Norris explores this transformation of society and its ads, and the role that advertising played in developing a national market for consumer goods, creating demand for mass-produced items, and shifting the consumption habits of Americans. Focusing primarily on popular journals and magazines with national circulations, Norris traces how, by the 1920s, America had become a society in which consumption and spending had replaced old virtues. He examines a number of issues affecting this change, including how national markets developed, how consumers were convinced to buy products they had never seen before, what appeals manufacturers used to build markets, and how consumers were persuaded to purchase items that had previously been produced locally or in the home. Other factors that played a role in the transformation are also considered, such as the breakdown of localism, an increasingly educated citizenry, the potential for mass production, and a growth in per-capita income. Whenever possible, the advertisements themselves have been quoted and reproduced, fully illustrating Norris' premise that they are mirrors of the society that produced them. This study will be an important resource for courses in business history, economics, women's studies, and the history of advertising, as well as a valuable addition to college, university, and public libraries.
Author: Stephanie Diamond
Publisher: Pearson Education
ISBN: 0789748657
Category : Art
Languages : en
Pages : 360
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Book Description
Skip past the filters: jump straight into your customer`s powerful visual instinct,where 83% of all humen learning is processed.
Author: Jason P. Chambers
Publisher: University of Illinois Press
ISBN: 0252055195
Category : History
Languages : en
Pages : 365
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Book Description
The ad exec who revolutionized the image of Black Americans in advertising Over a forty-year career, Chicagoan Tom Burrell changed the face of advertising and revolutionized the industry’s approach to African Americans as human beings and consumers. Jason P. Chambers offers a biography of the groundbreaking creator and entrepreneur that explores Burrell’s role in building brands like McDonald’s and Coca-Cola within a deeply felt vision of folding positive images of Black people into mainstream American life. While detailing Burrell’s successes, Chambers tells a parallel story of what Burrell tried to do that sheds light on the motivations of advertising creators who viewed their work as being about more than just selling. Chambers also highlights how Burrell used his entrepreneurial gifts to build an agency that opened the door for Black artists, copywriters, directors, and other professionals to earn livings, build careers, and become leaders within the industry. Compelling and multidimensional, Advertising Revolutionary combines archival research and interviews with Burrell and his colleagues to provide a long overdue portrait of an advertising industry legend and his times.
Author: Bruce I. Newman
Publisher: University of Toronto Press
ISBN: 144264799X
Category : Business & Economics
Languages : en
Pages : 218
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Book Description
In 2008, Barack Obama's presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building. The challenges facing a presidential campaign may be unique to the political arena, but the creative solutions are not. The Marketing Revolution in Politics shows how recent US presidential campaigns have adopted the latest marketing techniques and how organizations in the for-profit and non-profit sectors can benefit from their example. Distilling the marketing practices of successful political campaigns down into seven key lessons, Bruce I. Newman shows how organizations of any size can apply the same innovative, creative, and cost-effective marketing tactics as today's presidential hopefuls. A compelling study of marketing in the make-or-break world of American politics, this book should be a must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate. Winner of the 2016 International Book Award in the "Business: Marketing & Advertising" category.
Author: Ralph Merle Hower
Publisher:
ISBN: 9780405111754
Category :
Languages : en
Pages : 652
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Book Description
Author: Sarah Santacroce
Publisher:
ISBN:
Category :
Languages : en
Pages : 278
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Book Description
Marketing has become a dirty word, a source of mistrust and a nightmare for many entrepreneurs.But what if marketing didn't have to be pushy, soul stealing, and focused on hustle and hype? What if there was a way you could connect with clients authentically and in alignment with your values and still make money? What if purpose and profit could coexist in the business world? Enter the Gentle MARKETING REVOLUTION.Structured around three phases of transformation that revolutionize the traditional Ps of marketing, along with thought-provoking questions to guide the way, Santacroce lays out the necessary steps to replace the old way of marketing with a way that is aligned with your values, your story, and your own unique approach-with profound results. You are in business to share your gifts with the world. The Gentle Marketing Revolution is the compass you need on your journey!
Author: Mathew Sweezey
Publisher: Harvard Business Press
ISBN: 1633694038
Category : Business & Economics
Languages : en
Pages : 178
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Book Description
In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong. In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be: Available: Helping people achieve the value they seek in the moment Permissioned: Giving people what they've asked for, on their terms Personal: Going beyond how personal it is to how personally you can deliver it Authentic: Combining voice, empathy, and brand congruence simultaneously Purposeful: Creating a deeper connection to the brand, beyond the product Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing. The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing.
Author: Justin Kirby
Publisher: Elsevier
ISBN: 075066634X
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
"Through a wide range of solutions and case studies from the coalface, Connected Marketing demystifies viral, buzz and word of mouth marketing and demonstrates that managing successful connected marketing activity is possible through an organized series of decisions and approaches - it's not a hit-or-miss quest for that one groundbreaking idea."--BOOK JACKET.
