Advertising Management Text And Cases

Advertising Management Text And Cases PDF Author: U. C. Mathur
Publisher: New Age International
ISBN: 8122415946
Category :
Languages : en
Pages : 17

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Book Description
The Book Provides An Interesting And Exhaustive Tour Of The Exciting World Of Advertising. While The Students Will Go Through The Nuances Of Advertising, They Will Study And Get Involved In The Practical Applications With The Case Studies Provided. The Book Is Meant To Be An Exhaustive Text On Advertising And Is Geared To Show The Path In Difficult Situations, Giving Practical Examples.The Book Also Provides A View Of Inter-Disciplinary Activities Like Sales Promotion, Public Relations, Consumer Behaviour And Marketing Research And How These Can Be Used To Become A First Rate Marketing And Business Person.Contemporary Trends Like Database And Web Advertising Are Highlighted.Several Real Life Case Studies From Leading Advertising Agencies Are Included Alongwith A Large Number Of Review Questions And Exercises.

Advertising Management in a Digital Environment

Advertising Management in a Digital Environment PDF Author: Larry D. Kelley
Publisher: Routledge
ISBN: 1000414108
Category : Business & Economics
Languages : en
Pages : 243

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Book Description
Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of advertising management, including leadership, ethics and corporate social responsibility, and finance and budgeting. The second part considers human capital management and managing across cultures, whilst the third part discusses strategic planning, decision making and brand strategy. To demonstrate how theory translates to practice in advertising, each chapter is illustrated with real-life case studies from a broad range of sectors, and practical exercises allow case analysis and further learning. This new textbook offers an integrated and global approach to Advertising Management and should be core or recommended reading for undergraduate and postgraduate students of Media Management, Advertising, Marketing Management and Strategy, Communications and Public Relations. The applied approach provided by case study analysis makes it equally suitable for those in executive education and studying for professional qualifications.

Advertising Management

Advertising Management PDF Author: Robert Lee Anderson
Publisher: Merrill Publishing Company
ISBN: 9780675083027
Category : Advertising
Languages : en
Pages : 533

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Book Description


Cases in Advertising Management

Cases in Advertising Management PDF Author: Larry D. Kelley
Publisher: M E Sharpe Incorporated
ISBN: 9780765622617
Category : Business & Economics
Languages : en
Pages : 120

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Book Description
"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

Marketing Management

Marketing Management PDF Author: Douglas J. Dalrymple
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1016

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Book Description
This popular and comprehensive book focuses on all aspects of planning, coordinating and executing marketing strategy. It explains the main terms and concepts associated with marketing management. Cases have been integrated into the text to provide readers with opportunities to apply what they have learned by solving realistic marketing problems. Most of the cases and examples are global in scope. The new edition also contains completely updated references.

Marketing Management

Marketing Management PDF Author: S.H.H. Kazmi
Publisher: Excel Books India
ISBN: 9788174465429
Category : Business & Economics
Languages : en
Pages : 728

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Book Description
Marketing is of interest to students of marketing, or marketers of tangibles or non tangibles.

Advertising Management

Advertising Management PDF Author: C. L. Tyagi
Publisher: Atlantic Publishers & Dist
ISBN: 9788126902576
Category : Advertising
Languages : en
Pages : 452

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Book Description
This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.

Advertising Management Text And Cases

Advertising Management Text And Cases PDF Author: Mathur
Publisher:
ISBN: 9788122421514
Category :
Languages : en
Pages : 388

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Book Description
About the Book: Opening up of international markets and market economy are becoming the norms the world over. Therefore, Marketing Managers of tomorrow are required to be fully in the know of the important discipline of Advertising globally. It is for this reason that the subject has been in focus of most reputed business schools. Advertising has emerged as a major knowledge area that the students of management need to learn in detail. The book attempts to make learning the nuances of the subject easy to understand from the students viewpoint in a comprehensive manner. The creativity in advertisement, media planning, budgeting systems have remained on the focus for advertising fraternity and these find the pride of the place. Methods used in international advertising have been dealt with in the new chapter in some detail. Advertising agencies are the life lines for the discipline and their working is covered in detail. The new chapter deals with internet advertising operations in an elaborate manner. The book contains highly developed case studies that are ``class tested`` and need to form the nucleus for the study of the subject at the end of the chapters that runs through the book. Success in advertising comes from the following areas which form an important part of the book: Knowledge of the demand pattern Selection of the right advertising agency Understanding the general and competitive business environments for the chosen market segments Understanding the company`s advertising needs that can create competitive advantage Estimating the resources needed for the campaigns Time bound advertising programmes with built-in monitory systems Advertisers need to have a sound knowledge of the Buyer behaviour to understand the stimuli required and the methods of providing the same. About the Author: Prof. U.C. Mathur (ex-President and CEO, World Digital Ltd.) started his career in the corporate world as a Junior Manager; came to hold positions as President and CEO World Digital, Modi Telecom, Vice President (CEO) Escorts Telecom and General Manager of Uptron. Later Prof. Mathur took to teaching Management students. For the last nine years he has taught at the Maharishi Institute of Management as Core Professor and as visiting professor at the Delhi School of Economics, Delhi University; Institute of Management Technology, Ghaziabad; Institute of Management Studies, Noida; Institute of Management Research, Ghaziabad; Integrated Academy of Management and Technology, Ghaziabad; Goa Institute of Management, Goa. Professor Mathur has been teaching in the US Management University`s Indian campus, spreading the gospel of Modern Management. Advertising Management, Strategic Management, Marketing Management and its electives, besides value-based inspirational management are his forte.

Managing Marketing

Managing Marketing PDF Author: Thomas V. Bonoma
Publisher: Simon and Schuster
ISBN: 0029037204
Category : Management
Languages : en
Pages : 552

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Book Description


E-commerce Management

E-commerce Management PDF Author: Sandeep Krishnamurthy
Publisher: Cengage Learning
ISBN:
Category : Electronic commerce
Languages : en
Pages : 496

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Book Description
E-Commerce Management is designed to help the managers of today and tomorrow better direct the E-Commerce process by integrating business models, marketing, and Internet technology. The integration of text and cases helps make this a perfect choice for instructors seeking one primary text for use in both graduate and undergraduate level E-Commerce and E-Marketing courses. Each case study provides readers with an in-depth analysis of well-known companies that have developed into e-successes or e-failures.