Advertising Layout Basics PDF Download
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Author: Larry Notman
Publisher:
ISBN: 9780918488091
Category :
Languages : en
Pages : 43
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Book Description
Author: Larry Notman
Publisher:
ISBN: 9780918488091
Category :
Languages : en
Pages : 43
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Book Description
Author: Jenifer Tidwell
Publisher: "O'Reilly Media, Inc."
ISBN: 0596008031
Category : Computers
Languages : en
Pages : 352
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Book Description
This text offers advice on creating user-friendly interface designs - whether they're delivered on the Web, a CD, or a 'smart' device like a cell phone. It presents solutions to common UI design problems as a collection of patterns - each containing concrete examples, recommendations, and warnings.
Author: H. Kenwood Spriggle
Publisher:
ISBN: 9780938686057
Category : Advertising layout and typography
Languages : en
Pages : 198
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Book Description
Author: H. Kenwood Spriggle
Publisher:
ISBN:
Category : Advertising layout and typography
Languages : en
Pages : 198
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Book Description
Author: William Addison Dwiggins
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 222
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Book Description
Author: William Longyear
Publisher:
ISBN:
Category : Advertising layout and typography
Languages : en
Pages : 116
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Book Description
Author: Harry Borgman
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 150
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Book Description
Discusses the various types of advertising layouts and offers detailed instructions on the preparation of layouts for newspaper, magazine, and television advertising.
Author: Mark Tungate
Publisher: Kogan Page Publishers
ISBN: 9780749448370
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Author: Don May
Publisher:
ISBN:
Category : Advertising layout and typography
Languages : en
Pages : 138
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Book Description
This book illustrates the 31 basic layout patterns and the seven accepted methods of making layouts photographed in picture-story style. Included, also, is a discussion of typography and type harmony, the principles and preparation of the layout, art and layout, the problem of many units and the author's credo. - Inside cover.
Author: Albert C. Book
Publisher: NTC/Contemporary Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
Here's all you need to write and design effective, powerful advertising for all forms of media. "Fundamentals of Copy & Layout" tells you "why to do it" and "how to do it."' It's practical, it's current; and it's comprehensive. CREATIVE PHILOSOPHIES Fairfax Cone; William Bernbach; Leo Burnett; Don Schultz; Rosser Reeves; David Ogilvy; Jack Trout; Susan Gillette COPY Researching the Ad; Preparing the Ad; Writing the Ad; The Headline; Copyediting; Copyfitting LAYOUT Elements; Materials; Illustration; Organization; Typography; The Finished Product PRINT MEDIA Newspapers; Classified; Consumer Magazines; Business Publications; Direct Response; Direct Mail; Outdoor; Transit; Specialty; Yellow Pages BROADCAST MEDIA Radio; Television INTERACTIVE MEDIA Let the authors' 40 years' experience in copywriting, teaching, consulting, and account management show you how to create better ads. "Fundamentals of Copy & Layout" is must reading for students and practitioners alike.
