Advertising Empire

Advertising Empire PDF Author: David Ciarlo
Publisher: Harvard University Press
ISBN: 0674050061
Category : Business & Economics
Languages : en
Pages : 438

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Book Description
David Ciarlo offers an innovative visual history of each of these transformations. Tracing commercial imagery across different products and media, Ciarlo shows how and why the "African native" had emerged by 1900 to become a familiar figure in the German landscape, selling everything from soap to shirts to coffee. The racialization of black figures, first associated with the American minstrel shows that toured Germany, found ever greater purchase in German advertising up to and after 1905, when Germany waged war against the Herero in Southwest Africa. The new reach of advertising not only expanded the domestic audience for German colonialism, but transformed colonialism's political and cultural meaning as well as, by infusing it with a simplified racial cast.

Advertising Empire

Advertising Empire PDF Author: David Ciarlo
Publisher: Harvard University Press
ISBN: 0674050061
Category : Business & Economics
Languages : en
Pages : 438

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Book Description
David Ciarlo offers an innovative visual history of each of these transformations. Tracing commercial imagery across different products and media, Ciarlo shows how and why the "African native" had emerged by 1900 to become a familiar figure in the German landscape, selling everything from soap to shirts to coffee. The racialization of black figures, first associated with the American minstrel shows that toured Germany, found ever greater purchase in German advertising up to and after 1905, when Germany waged war against the Herero in Southwest Africa. The new reach of advertising not only expanded the domestic audience for German colonialism, but transformed colonialism's political and cultural meaning as well as, by infusing it with a simplified racial cast.

Buy & Build

Buy & Build PDF Author: Stephen Constantine
Publisher:
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 108

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Book Description


The Roman Empire at Bay, AD 180-395

The Roman Empire at Bay, AD 180-395 PDF Author: David Stone Potter
Publisher: Psychology Press
ISBN: 9780415100588
Category : History
Languages : en
Pages : 788

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Book Description
At the outset of the period covered by this book, Rome was the greatest power in the world. By its end, it had fallen conclusively from this dominant position. David Potter's comprehensive survey of two critical and eventful centuries traces the course of imperial decline.

What Life was Like Amid Splendor and Intrigue

What Life was Like Amid Splendor and Intrigue PDF Author: Time-Life Books
Publisher: Time Life Medical
ISBN:
Category : Art
Languages : en
Pages : 152

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Book Description
Illustrations and text combine to examine the lives, achievements, and struggles of the Byzantines; covering a period that begins with the establishment of the capital city of Constantinople in A.D. 330, and continuing through its fall to the Turks in 1453.

How to Hide an Empire

How to Hide an Empire PDF Author: Daniel Immerwahr
Publisher: Farrar, Straus and Giroux
ISBN: 0374715122
Category : History
Languages : en
Pages : 382

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Book Description
Named one of the ten best books of the year by the Chicago Tribune A Publishers Weekly best book of 2019 | A 2019 NPR Staff Pick A pathbreaking history of the United States’ overseas possessions and the true meaning of its empire We are familiar with maps that outline all fifty states. And we are also familiar with the idea that the United States is an “empire,” exercising power around the world. But what about the actual territories—the islands, atolls, and archipelagos—this country has governed and inhabited? In How to Hide an Empire, Daniel Immerwahr tells the fascinating story of the United States outside the United States. In crackling, fast-paced prose, he reveals forgotten episodes that cast American history in a new light. We travel to the Guano Islands, where prospectors collected one of the nineteenth century’s most valuable commodities, and the Philippines, site of the most destructive event on U.S. soil. In Puerto Rico, Immerwahr shows how U.S. doctors conducted grisly experiments they would never have conducted on the mainland and charts the emergence of independence fighters who would shoot up the U.S. Congress. In the years after World War II, Immerwahr notes, the United States moved away from colonialism. Instead, it put innovations in electronics, transportation, and culture to use, devising a new sort of influence that did not require the control of colonies. Rich with absorbing vignettes, full of surprises, and driven by an original conception of what empire and globalization mean today, How to Hide an Empire is a major and compulsively readable work of history.

Christianizing the Roman Empire

Christianizing the Roman Empire PDF Author: Ramsay MacMullen
Publisher: Yale University Press
ISBN: 9780300036428
Category : Religion
Languages : en
Pages : 196

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Book Description
Offers a secular perspective on the growth of the Christian Church in ancient Rome, identifies nonreligious factors in conversion, and examines the influence of Constantine

Irresistible Empire

Irresistible Empire PDF Author: Victoria De Grazia
Publisher: Harvard University Press
ISBN: 9780674031180
Category : Business & Economics
Languages : en
Pages : 620

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Book Description
The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe's bourgeois civilization. It is this little-understood but world-shaking campaign that unfolds in Irresistible Empire, Victoria de Grazia's brilliant account of how the American standard of living defeated the European way of life and achieved the global cultural hegemony that is both its great strength and its key weakness today. De Grazia describes how, as America's market empire advanced with confidence through Europe, spreading consumer-oriented capitalism, all alternative strategies fell before it--first the bourgeois lifestyle, then the Third Reich's command consumption, and finally the grand experiment of Soviet-style socialist planning. Tracing the peculiar alliance that arrayed New World salesmanship, statecraft, and standardized goods against the Old World's values of status, craft, and good taste, Victoria de Grazia follows the United States' market-driven imperialism through a vivid series of cross-Atlantic incursions by the great inventions of American consumer society. We see Rotarians from Duluth in the company of the high bourgeoisie of Dresden; working-class spectators in ramshackle French theaters conversing with Garbo and Bogart; Stetson-hatted entrepreneurs from Kansas in the midst of fussy Milanese shoppers; and, against the backdrop of Rome's Spanish Steps and Paris's Opera Comique, Fast Food in a showdown with advocates for Slow Food. Demonstrating the intricacies of America's advance, de Grazia offers an intimate and historical dimension to debates over America's exercise of soft power and the process known as Americanization. She raises provocative questions about the quality of the good life, democracy, and peace that issue from the vaunted victory of mass consumer culture.

The Advertising Age Encyclopedia of Advertising

The Advertising Age Encyclopedia of Advertising PDF Author: John McDonough
Publisher: Routledge
ISBN: 1135949069
Category : Business & Economics
Languages : en
Pages : 1754

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Book Description
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

What Life was Like at Empire's End

What Life was Like at Empire's End PDF Author: Time-Life Books
Publisher: Time Life Medical
ISBN:
Category : Art
Languages : en
Pages : 176

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Book Description
Examines what life was like for those who lived during the final years of the Austrian and Hungarian empires.

Imperial Rome and Christian Triumph

Imperial Rome and Christian Triumph PDF Author: Jaś Elsner
Publisher: Oxford University Press, USA
ISBN: 9780192842015
Category : Art
Languages : en
Pages : 344

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Book Description
Western culture saw some of the most significant and innovative developments take place during the passage from antiquity to the middle ages. This stimulating new book investigates the role of the visual arts as both reflections and agents of those changes. It tackles two inter-related periodsof internal transformation within the Roman Empire: the phenomenon known as the 'Second Sophistic' (c. ad 100300)two centuries of self-conscious and enthusiastic hellenism, and the era of late antiquity (c. ad 250450) when the empire underwent a religious conversion to Christianity. Vases, murals, statues, and masonry are explored in relation to such issues as power, death, society, acculturation, and religion. By examining questions of reception, viewing, and the culture of spectacle alongside the more traditional art-historical themes of imperial patronage and stylisticchange, Jas Elsner presents a fresh and challenging account of an extraordinarily rich cultural crucible in which many fundamental developments of later European art had their origins. 'a highly individual work . . . wonderful visual and comparative analysis . . . I can think of no other general book on Roman art that deals so elegantly and informatively with the theme of visuality and visual desire.' Professor Natalie Boymel Kampen, Barnard College, New York 'exciting and original . . . a vibrant impression of creative energy and innovation held in constant tension by the persistence of more traditional motifs and techniques. Elsner constantly surprises and intrigues the reader by approaching familiar material in new ways.' Professor Averil Cameron,Keble College, Oxford