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Author: Hugh G. Wales, Dwight L. Gentry, Max Wales
Publisher:
ISBN:
Category :
Languages : en
Pages : 514
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Book Description
Author: Hugh G. Wales, Dwight L. Gentry, Max Wales
Publisher:
ISBN:
Category :
Languages : en
Pages : 514
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Book Description
Author: Manning David Seil
Publisher:
ISBN:
Category : Advertising copy
Languages : en
Pages : 196
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Book Description
Author: Albert C. Book
Publisher: McGraw Hill Professional
ISBN: 9780844230245
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
A perfect vehicle to help you write stronger headlines using the author's A-B-C formula; write about benefits, not features; prepare layouts--for everything from newsprint pages to billboards; write for the special needs of broadcast and interactive media and more. Whether you're just getting started or sharpening your skills, this is a vital tool for anyone who's in the business of creative communication.
Author: Alex W. White
Publisher: Simon and Schuster
ISBN: 162153491X
Category : Design
Languages : en
Pages : 224
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Book Description
This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: •Researching your client and your audience •What makes an ad successful •Getting the audience’s attention in a crowded marketplace •Researching your client and your audience •The importance of consistent branding and identity •The difference between print advertising, billboards, the web, television, and radio •Advertising design versus editorial design Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: Hugh G. Wales
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Albert C. Book
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 260
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Book Description
Author: Eugene De Lopatecki
Publisher:
ISBN:
Category : Advertising layout and typography
Languages : en
Pages : 192
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Book Description
Author: Frederick James Trezise
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 154
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Book Description
Author: William Addison Dwiggins
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 222
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Book Description
Author: Pittsford, Ben C., company
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 230
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Book Description
