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Author: Nora J. Rifon
Publisher: Routledge
ISBN: 1317477715
Category : Business & Economics
Languages : en
Pages : 319
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Book Description
Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage. The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface. The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the policy implications of this juxtaposition.
Author: Nora J. Rifon
Publisher: M.E. Sharpe
ISBN: 0765642719
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage.
Author: Y?lmaz, Recep
Publisher: IGI Global
ISBN: 152252374X
Category : Business & Economics
Languages : en
Pages : 383
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Book Description
The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.
Author: Wally Snyder
Publisher: Taylor & Francis
ISBN: 1317281535
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices among professionals. The book uses real life stories of "native advertising," marketing to children, and diversity in advertising to show how professionals can be inspired to "do the right thing" for consumers and their companies. Readers will learn how they can solve ethical dilemmas to their personal satisfaction in the competitive work environment. This balanced perspective to the ethical issues that arise in the advertising industry is sure to resonate with students of advertising and marketing.
Author: Marc G. Weinberger
Publisher: Routledge
ISBN: 1000404420
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ads, some of which both entertain the audience and help sell a product. Yet, the use of humor in advertising is complex; clearly not all humorous ads are successful. This comprehensive volume both summarizes the cumulative state of knowledge on humor in advertising and provides new cutting-edge research on key topics such as humor’s use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability. Special emphasis is placed on defining humorous advertising and types of humor used, as well as outlining what conditions work for advertisers. The chapters examine humor in advertising and add insights on several cutting-edge issues in this stream of research. An overview article summarizing the overall body of literature accumulated over 50 years of research on humorous advertising defines types of humorous appeals. The degree to which humor is effective and the boundary conditions associated with when and how it works best in advertising is discussed. New research articles further contribute to cumulative knowledge by exploring the interaction of humor with other issues and techniques such as whether it travels internationally, gender issues, its use in conjunction with emotional and sexual appeals, and its presence in the digital contexts. The book concludes with an in-depth look at the evolution of humorous appeals over the oldest traditional advertising medium—outdoor advertising. The chapters in this book were originally published in International Journal of Advertising.
Author: James T. Hamilton
Publisher: Princeton University Press
ISBN: 0691228310
Category : Performing Arts
Languages : en
Pages : 412
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Book Description
"If it bleeds, it leads." The phrase captures television news directors' famed preference for opening newscasts with the most violent stories they can find. And what is true for news is often true for entertainment programming, where violence is used as a product to attract both viewers and sponsors. In this book, James Hamilton presents the first major theoretical and empirical examination of the market for television violence. Hamilton approaches television violence in the same way that other economists approach the problem of pollution: that is, as an example of market failure. He argues that television violence, like pollution, generates negative externalities, defined as costs borne by others than those involved in the production activity. Broadcasters seeking to attract viewers may not fully bear the costs to society of their violent programming, if those costs include such factors as increased levels of aggression and crime in society. Hamilton goes on to say that the comparison to pollution remains relevant when considering how to deal with the problem. Approaches devised to control violent programming, such as restricting it to certain times and rating programs according to the violence they contain, have parallels in zoning and education policies designed to protect the environment. Hamilton examines in detail the microstructure of incentives that operate at every level of television broadcasting, from programming and advertising to viewer behavior, so that remedies can be devised to reduce violent programming without restricting broadcasters' right to compete.
Author: Matthew S. Eastin
Publisher: SAGE Publications
ISBN: 1506307787
Category : Language Arts & Disciplines
Languages : en
Pages : 456
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Book Description
Via 134 signed entries, this encyclopedia provides students, researchers, and the general public with an accessible, comprehensive, and well-balanced eviddence-based examination of theory, research and debates related to media violence. Entries conclude with Cross-References and Suggestions for Further Readings to guide users to related entries and resources for further research, and a thematic Reader’s Guide in the front matter groups related entries by topic to make it easier for users to locate related entries of interest.
Author: James R. Angelini
Publisher: Cognella Academic Publishing
ISBN: 9781634878319
Category : Language Arts & Disciplines
Languages : en
Pages : 194
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Book Description
"Developed for pre-service and practicing educators in the K-12 English Language Arts (ELA) classroom, "The New English Language Arts Classroom: Teaching in a Digital World" is an anthology of readings that connect the ELA classroom to current technology and provide valuable, practical information about classroom trends and practices. The readings are organized into six sections that discuss the new ELA classroom, digital literacy, the reading and writing processes, listening and speaking skills, and viewing and visual representation. Specific topics include engaging students through digital literacy, teaching tips for working with Web 2.0 applications, technology for struggling readers, digital storytelling, integrating blogs into the classroom, enhancing vocabulary through podcasts, and best practices for differentiating reading instruction. Focusing on the most updated technology and its successful integration into the working classroom "The New English Language Arts Classroom" is ideal for courses that address teaching reading, language arts, and other foundational courses in English Language Arts curriculum. Nicole Luongo, who earned her Ed.D. at Nova Southeastern University, is an associate professor of education at St. Peter's University, New Jersey, where she is also the Director of Distance Learning. Her areas of interest include educational technology, digital tools in the classroom, and changes in education as a result of technology. She has served as a consultant for Vantage Learning and the Center for Educational Leadership and Technology. Her professional writing has appeared in the "Journal of the Association of Mathematics Teachers of New Jersey," the "Johns Hopkins School of Education Journal," and the "Journal for Computing Teachers.""
Author: Gregg Barak
Publisher: SAGE
ISBN: 076192695X
Category : Political Science
Languages : en
Pages : 361
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Book Description
Gregg Barak provides an integrative, systematic approach to the study of violence & nonviolence. He addresses peace & conflict studies, legal rights, social justice & various nonviolent movements & develops an interdisciplinary theory of these two separate but inseparable phenomena.
Author: United States. Congress. Senate. Committee on Commerce, Science, and Transportation
Publisher:
ISBN:
Category : Children and violence
Languages : en
Pages : 72
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Book Description
Author: Robert Nash Parker
Publisher: Lexington Books
ISBN: 0739180126
Category : Social Science
Languages : en
Pages : 231
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Book Description
Many people have experienced or witnessed situations in which people drinking alcohol get aggressive, obnoxious, and violent. Scientific research has shown evidence of a relationship between alcohol and violence, and even evidence that alcohol plays a role in causing violent and aggressive responses. The book explores a number of aspects of this relationship. If you have been drinking are you more likely to be a victim of crime? If victimized, does drinking alcohol make you more likely to be injured? How does availability of alcohol in the community influence rates of violence among Mexican American youth? Does advertising that links sex and alcohol result in higher rates of sexual assault in Latino neighborhoods? How do elementary school children react to experimentation with drugs, alcohol, and aggression? Do countries outside the United States have alcohol and violence problems, and do these impact men and women differently? We presents original research that shows the depths and conditions under which alcohol and violence are linked, further strengthening the evidence that alcohol use and availability is an important factor in violence in our cities, neighborhoods, school, and homes. The good news is that we regulate alcohol use and availability effectively, with a body of established laws and procedures. We can, therefore, find ways using this existing system to develop new ways to prevent the alcohol related violence studied here. The second half of the book begins this task by laying out the principles of environmental prevention, a strategy that has been very successful in a number of health and safety related domains. The next four chapters show just how environmental prevention strategies have worked, and worked very effectively, to lower rates of violence by reducing alcohol availability and alcohol consumption. The research reported here shows communities different approaches and mechanisms to achieve reductions in violence, and they provide a road map for communities everywhere to follow suit and reduce alcohol related violence. Reducing violence can be accomplished, everyone can do it if they work together, and the result is a safer and better society.
