Author: Harold William Eley
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 192

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Book Description

Author: Gilbert Russell
Publisher: Routledge
ISBN: 1136669655
Category : Business & Economics
Languages : en
Pages : 223

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Book Description
The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings. First published in 1935.

Author: Joanna Bradshaw
Publisher: iUniverse
ISBN: 1475941382
Category : Business & Economics
Languages : en
Pages : 250

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Book Description
Whether you are thinking about becoming an independent retailer or are already running your own business, there are some tricks you need to know. Big retailers like Macys and Bloomingdales use tricks of the trade to boost productivity, sales, and profits. You can learn and use these techniques to compete with them and to maximize your stores sales and profits. Joanna Bradshaw, who has served at the highest executive levels with several of Americas best known and most successful retailers, and has also enjoyed a career as an independent retailing entrepreneur, explains the challenges you will face as a shopkeeper today. She walks you through the process of creating the proper foundation for your store and helps you master invaluable skills for your success. Youll learn how to create a successful business plan; develop and convey a mission statement; harness your strengths to achieve a competitive advantage; refine and differentiate your products and store; and use innovative cost-effective ways to promote your business. This easy-to-understand guide is filled with practical information and keen insights distilled from decades of experience in all types of retail venues: department stores, specialty stores, outlets, and big-box retailersas well as with start-ups, turnarounds, and liquidations. Get the tools you need to Be a Millionaire Shopkeeper.

Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1078

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Book Description

Author: A. Edward Hammond
Publisher:
ISBN:
Category : Retail trade
Languages : en
Pages : 174

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Book Description

Author: Robert Kemp Philp
Publisher: Kessinger Publishing
ISBN: 9781437092868
Category : Law
Languages : en
Pages : 254

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Book Description
This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.

Author: Thomas Russell
Publisher: Routledge
ISBN: 1136668810
Category : Business & Economics
Languages : en
Pages : 205

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Book Description
The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded. The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. Commercial Advertising examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age. First published in 1919.

Author: Robert Klanten
Publisher: Die Gestalten Verlag-DGV
ISBN: 9783899555905
Category : Retail trade
Languages : en
Pages : 0

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Book Description
Small stores are experiencing a rebirth. Driven by the personalities behind them and featuring select products, atmospheric interiors, and impeccable service, these spaces offer promising alternatives to webshops and chains.

Author: Paul E. Johnson
Publisher: Macmillan + ORM
ISBN: 1466806168
Category : History
Languages : en
Pages : 187

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Book Description
A quarter-century after its first publication, A Shopkeeper's Millennium remains a landmark work--brilliant both as a new interpretation of the intimate connections among politics, economy, and religion during the Second Great Awakening, and as a surprising portrait of a rapidly growing frontier city. The religious revival that transformed America in the 1820s, making it the most militantly Protestant nation on earth and spawning reform movements dedicated to temperance and to the abolition of slavery, had an especially powerful effect in Rochester, New York. Paul E. Johnson explores the reasons for the revival's spectacular success there, suggesting important links between its moral accounting and the city's new industrial world. In a new preface, he reassesses his evidence and his conclusions in this major work.

Author: David Monod
Publisher:
ISBN: 9780802076045
Category : Business & Economics
Languages : en
Pages : 438

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Book Description
A decidedly unromantic vision of the Canadian shop keeper in the 1930s paints a portrait of the Petite Bourgeoisie as publicly resistant to modernity while at the same time adapting to it. Monod (history, Wilfrid Laurier) documents how shopkeepers modernized, improved accounting practices, developed relationships with suppliers and began to depend on manufacturers to promote products. This adaptation to survive also had its effect on lower middle class politics (which he describes as generally xenophobic), particularly in terms of trade practice, and adds to the debates regarding the unity of the class as a whole. Canadian card order number C95-933024-0. Paper edition (unseen), $22.95. Annotation copyrighted by Book News, Inc., Portland, OR