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Author: George Capaccio
Publisher: Cavendish Square Publishing, LLC
ISBN: 1502629992
Category : Juvenile Nonfiction
Languages : en
Pages : 98
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Book Description
The show will go on, but it won't matter if no one is there to watch it. Populating the audience falls to people in advertising and marking, who generate publicity that is both free and purchased. This book focuses on some of the methods of these key people on whom the success of the show depends.
Author: George Capaccio
Publisher: Cavendish Square Publishing, LLC
ISBN: 1502629992
Category : Juvenile Nonfiction
Languages : en
Pages : 98
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Book Description
The show will go on, but it won't matter if no one is there to watch it. Populating the audience falls to people in advertising and marking, who generate publicity that is both free and purchased. This book focuses on some of the methods of these key people on whom the success of the show depends.
Author: Marich, Robert
Publisher: SIU Press
ISBN: 9780809387144
Category : Motion pictures
Languages : en
Pages : 340
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Book Description
Author: Jeremy Groskopf
Publisher: Indiana University Press
ISBN: 0253059364
Category : Performing Arts
Languages : en
Pages : 295
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Book Description
Between the advent of print advertising and the dawn of radio came cinema ads. These ads, aimed at a captive theater audience, became a symbol of the developing binary between upper-class film consumption and more consumerist media. In Profit Margins, Jeremy Groskopf examines how the ad industry jockeyed for direct advertisement space in American motion pictures. In fact, advertisers, who recognized the import of film audiences, fought exhibitors over what audiences expected in a theater outing. Looking back at these debates in four case studies, Groskopf reveals that advertising became a marker of class distinctions in the cinema experience as the film industry pushed out advertisers in order to create a space free of ads. By restricting advertising, especially during the rise of high-class, palatial theaters, the film industry continued its ongoing effort to ascend the cultural hierarchy of the arts. An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division.
Author: William N. West
Publisher:
ISBN: 9780226158112
Category : English drama
Languages : en
Pages : 0
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Book Description
Renaissance Drama explores the rich variety of theatrical and performance traditions and practices in early modern Europe and intersecting cultures. Volume 41 features articles that extend the scope of our understanding of early modern playing, theatre history, and dramatic texts and interpretation, encouraging innovative theoretical and methodological approaches to these traditions, examining familiar works, and revisiting well-known texts from fresh perspectives.
Author: Dipika Guha
Publisher: Samuel French, Incorporated
ISBN: 9780573708527
Category : Plus-size women's clothing
Languages : en
Pages : 0
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Book Description
"At Jojomon, a successful yoga apparel company, uptight CEO Joan struggles to convince loopy owner/founder John to market their yoga pants in plus sizes. Despite John's plea to maintain an 'aspirational brand, ' the team decides to start producing plus-sized pants in a developing nation. When the factory turns out to be a sweatshop exploiting child labor, the team must create an 'authentic' Indian Yoga Master to smooth the PR disaster. Complications mount, making the characters more desperate, the situations more ridiculous, and every moment more hilarious in this brilliant contemporary comedy"--Back cover
Author: Frederic B. Vogel
Publisher: Hal Leonard Corporation
ISBN: 1476849188
Category : Performing Arts
Languages : en
Pages : 290
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Book Description
(Applause Books). The Commercial Theater Institute sponsors an annual intensive program in New York for individuals interested in producing or investing in the theatre that attracts people from all over the world. The top working theatre professionals offer hard, factual information to those interested in producing for Broadway, Off-Broadway, Off-Off-Broadway, anywhere in North America, as well as in the United Kingdom. The Commercial Theater Institute Guide to Producing Plays and Musicals now collects for the first time the cream of the crop of that advice, from the noted theatre professionals who participate in the program, in their own words. Interviews, contributions, and a resource directory are included from 30 theatre professionals who have won a total of 45 Tony Awards. Agents, directors, production designers, general managers, fundraisers, marketing directors, producers, and theatrical attorneys all offer invaluable advice in a book that will be the definitive resource in its field.
Author: Wolfgang J. Koschnick
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110857243
Category : Business & Economics
Languages : en
Pages : 480
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Book Description
No detailed description available for "Standard Dictionary of Advertising, Mass Media and Marketing / Standard Wörterbuch für Werbung, Massenmedien und Marketing".
Author: Jan-Christopher Horak
Publisher: University Press of Kentucky
ISBN: 0813147190
Category : Biography & Autobiography
Languages : en
Pages : 380
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Book Description
Iconic graphic designer and Academy Award–winning filmmaker Saul Bass (1920–1996) defined an innovative era in cinema. His title sequences for films such as Otto Preminger's The Man with the Golden Arm (1955) and Anatomy of a Murder (1959), Alfred Hitchcock's Vertigo (1958) and North by Northwest (1959), and Billy Wilder's The Seven Year Itch (1955) introduced the idea that opening credits could tell a story, setting the mood for the movie to follow. Bass's stylistic influence can be seen in popular Hollywood franchises from the Pink Panther to James Bond, as well as in more contemporary works such as Steven Spielberg's Catch Me If You Can (2002) and television's Mad Men. The first book to examine the life and work of this fascinating figure, Saul Bass: Anatomy of Film Design explores the designer's revolutionary career and his lasting impact on the entertainment and advertising industries. Jan-Christopher Horak traces Bass from his humble beginnings as a self-taught artist to his professional peak, when auteur directors like Stanley Kubrick, Robert Aldrich, and Martin Scorsese sought him as a collaborator. He also discusses how Bass incorporated aesthetic concepts borrowed from modern art in his work, presenting them in a new way that made them easily recognizable to the public. This long-overdue book sheds light on the creative process of the undisputed master of film title design—a man whose multidimensional talents and unique ability to blend high art and commercial imperatives profoundly influenced generations of filmmakers, designers, and advertisers.
Author: Bree Hadley
Publisher: Springer
ISBN: 3319548824
Category : Performing Arts
Languages : en
Pages : 261
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Book Description
This book offers the first broad-based survey of the way artists, audiences and society at large are making use of social media, and how the emergence of social media platforms that allow two-way interaction between these groups has been held up as a ‘game changer’ by many in the theatre industry. The first book to analyse aesthetic, critical, audience development, marketing and assessment uptake of social media in the theatre industry in an integrated fashion, Theatre, Social Media and Meaning Making examines examples from the USA, UK, Europe and Australasia to provide a snapshot of this emerging niche within networked, telematic, immersive and participatory theatre production and reception practices. A vital new resource for the field, this book will appeal to scholars, students, and industry practitioners alike.
Author: Robert Marich
Publisher: CRC Press
ISBN: 1136068627
Category : Business & Economics
Languages : en
Pages : 313
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Book Description
Inside information about the Hollywood major studios' secret strategies for marketing films.
