Advertising Age Yearbook, 1984 PDF Download
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Author:
Publisher: Crain Books
ISBN: 9780844230931
Category :
Languages : en
Pages : 350
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Book Description
Author:
Publisher: Crain Books
ISBN: 9780844230931
Category :
Languages : en
Pages : 350
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 352
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Book Description
Author:
Publisher: Crain Books
ISBN:
Category : Business & Economics
Languages : en
Pages :
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Book Description
Author: John McDonough
Publisher: Routledge
ISBN: 1135949069
Category : Business & Economics
Languages : en
Pages : 1754
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Book Description
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author:
Publisher:
ISBN:
Category : Statistics
Languages : en
Pages : 1016
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Book Description
Author: Nükhet Vardar
Publisher: El İzi İletişim Danışmanlık Ltd. Şti.
ISBN: 6254438747
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
Author:
Publisher:
ISBN:
Category : Government Publications
Languages : en
Pages : 1056
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Book Description
Author: Brian Moeran
Publisher: Routledge
ISBN: 1136795332
Category : Social Science
Languages : en
Pages : 351
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Book Description
This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectually stimulating. By treating the Japanese as a more-or-less normal and rational people, it explodes the usual myths of exotic Japan and steps boldly into a global arena that embraces 'east' and 'west' in a new theory of values.
Author: John Philip Jones
Publisher: SAGE Publications, Incorporated
ISBN: 9780761912408
Category : Business & Economics
Languages : en
Pages : 372
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Book Description
John Philip Jones, bestselling author of What's in a Name? and When Ads Work, has edited an authoritative handbook of research procedures that determine effective advertising. All participants in the advertising process - clients, media and agencies - are fully represented in this volume. Chapter authors reflect a global mix of academic and professional backgrounds and include: Leo Bogart, Andrew Ehrenberg, Simon Broadbent, Herbert Krugman, and the Editor John Philip Jones. Most chapters have been specifically written for this volume and are complemented by a few adaptations of classic articles.
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 2200
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Book Description
