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Author: Tamer Cavusgil
Publisher: Emerald Group Publishing
ISBN: 1848554680
Category : Business & Economics
Languages : en
Pages : 432
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Book Description
Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.
Author: Tamer Cavusgil
Publisher: Emerald Group Publishing
ISBN: 1848554680
Category : Business & Economics
Languages : en
Pages : 432
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Book Description
Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.
Author: Shaoming Zou
Publisher: Emerald Group Publishing
ISBN: 0857244477
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
Features the papers that report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging markets.
Author:
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Languages : en
Pages : 0
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Book Description
Author: Leonidas C. Leonidou
Publisher: Springer
ISBN: 3319613855
Category : Business & Economics
Languages : en
Pages : 517
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Book Description
This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility, and international marketing performance. With both theoretical and empirical contributions by prominent researchers from all over the world, the book highlights and advances extant knowledge on global marketing and offers recommendations for future research. It builds a useful reference for scholars, doctoral researchers, and senior students in international marketing/business.
Author: Irvine Clarke
Publisher: IGI Global
ISBN: 9781591403227
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher.
Author: Marko Sarstedt
Publisher: Emerald Group Publishing
ISBN: 1780520948
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. It focuses on the development and application of novel research methods.
Author: Shaoming Zou
Publisher: Emerald Group Publishing
ISBN: 1784414476
Category : Business & Economics
Languages : en
Pages : 339
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Book Description
A fresh addition to the current international marketing literature, Entrepreneurship in International Marketing address both important issues concerning entrepreneurship in the international market and looks at the contemporary international marketing issues.
Author: Daniel W. Baack
Publisher: SAGE
ISBN: 1526463105
Category : Business & Economics
Languages : en
Pages : 975
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Book Description
Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns. New to the second edition: More global focus through new examples, case studies and the experience brought by new co-author, Barbara Czarnecka Brand new chapter on Culture & Cross-Cultural Marketing, including political unrest and the recent return to nationalism (e.g. Brexit and the Trump presidency) and further coverage of developing countries New coverage of digital advances and social media marketing Updated theory and methods, including Service Dominant Logic (S-DL), Consumer Culture Theory (CCT), and Netnography Additional videos supplementing the comprehensive online resource package for students and lecturers A wealth of online resources complement this book. These include a test bank of 50-65 questions per chapter, PowerPoint slides, sample syllabi, interactive maps, country fact sheets, flashcards, SAGE journal articles, and guidelines for developing a marketing plan.
Author: Charles R. Taylor
Publisher: Elsevier
ISBN: 0762314125
Category : Business & Economics
Languages : en
Pages : 309
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Book Description
Sections cover prescription drug advertising and buyer behaviour, emotions and their impact on consumers, cultural factors in consumer behaviour and buyer behaviour in interactive contexts.
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Category :
Languages : en
Pages : 0
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