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Author: Hyun-Woo Lee
Publisher: Frontiers Media SA
ISBN: 2889718921
Category : Medical
Languages : en
Pages : 52
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Book Description
Author: Hyun-Woo Lee
Publisher: Frontiers Media SA
ISBN: 2889718921
Category : Medical
Languages : en
Pages : 52
Get Book Here
Book Description
Author: Dos Santos, Manuel Alonso
Publisher: IGI Global
ISBN: 1466659955
Category : Business & Economics
Languages : en
Pages : 383
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Book Description
The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.
Author: Aaron Smith
Publisher: Routledge
ISBN: 1136391983
Category : Business & Economics
Languages : en
Pages : 341
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Book Description
Introduction to Sports Marketing is the first book to take the beginner through the sometimes baffling world of sports marketing. Written in a very accessible manner specifically for anyone at the start of their careers, this book explains the basic principles and practices of strategic marketing in the sports industry. Unlike current books available on the market, this is aimed at the beginner and equips them with the skills to: apply marketing theory to the unique sports industry environment conduct an internal and external analysis of a sport organization in order to identify market opportunities apply basic skills in the identification of marketing opportunities, and the formulation of these opportunities into marketing objectives use a marketing framework to develop a strategic sport marketing direction use a marketing framework to develop a sport marketing strategy that addresses segmentation, targeting, differentiation and marketing mix variables utilize control and quality tools to monitor progress and introduce changes to the marketing strategy and tactics. Packed with cases, questions, exercises, illustrations and with supporting online materials, Introduction to Sports Marketing should be the first stop on any sports manager and marketers' reading list.
Author: Pope, Nigel
Publisher: IGI Global
ISBN: 1605664073
Category : Computers
Languages : en
Pages : 413
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Book Description
Provides an overview of the increasing level of digitization in sport including areas of gaming and athlete training.
Author: Kirk Wakeland
Publisher: Routledge
ISBN: 1135137455
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In Team Sports Marketing, author Kirk Wakefield dispels this argument by demonstrating that effective sports marketing epitomizes the science and art of marketing across any context. At the core of sports marketing is the creation and enhancement of fan identification, where consumers are not just loyal customers, but have become brand fanatics. Team Sports Marketing shows that while many aspects of sports marketing are thought to be unique to the field, other product and service sectors would do well to learn from teams in the NFL, NBA, MLB, and NHL that have transformed customers into fans. Moving beyond principles of marketing, Team Sports Marketing is packed with examples of best practices and covering subjects as diverse as sponsorships, season ticket sales, venue management and all topics in between. Team Sports Marketing is a must read text for students and managers in professional and collegiate sports. Support materials for professors and students are available at www.teamsportsmarketing.com.
Author: Windy Dees
Publisher: Human Kinetics
ISBN: 1492594628
Category : Sports
Languages : en
Pages : 490
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Book Description
"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--
Author: Paul M Pedersen
Publisher: Edward Elgar Publishing
ISBN: 1035317184
Category : Sports & Recreation
Languages : en
Pages : 1131
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Book Description
This thoroughly updated second edition of the Encyclopedia of Sport Management is an authoritative reference work that provides detailed explanations of critical concepts within the field.
Author: Roslyn Kerr
Publisher: Manchester University Press
ISBN: 1784997994
Category : Sports & Recreation
Languages : en
Pages : 250
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Book Description
This electronic version has been made available under a Creative Commons (BY-NC) open access license. How do new technologies come to be used in sport? This book moves beyond the idea of functionality to explore the many other important factors that athletes and sporting bodies consider throughout the process of adoption. Few would question the difficulty of producing an elite athletic performance. The high level of training, combined with intense competition and pressure from media and sponsors, can be challenging for athletes and sporting bodies to negotiate. This book explores how these factors affect the use of technology in sport, while simultaneously demonstrating the influence of new technologies on sporting practice. Using actor-network theory - an approach common in studies of science and management but seldom applied in this field - it offers readers an inside view into elite sport and the part that technology plays in training, competition and broadcasting. Sport and technology offers theoretical insights relevant to students and scholars of sport and sociology. It will also be fascinating reading for anyone interested in elite sporting practice in the twenty-first century.
Author: Bernard James Mullin
Publisher: Human Kinetics
ISBN: 9780736060523
Category : Business & Economics
Languages : en
Pages : 560
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Book Description
This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.
Author: Russell Hoye
Publisher: Routledge
ISBN: 1317557786
Category : Business & Economics
Languages : en
Pages : 405
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Book Description
Now available in a fully revised and updated fourth edition, Sport Management: Principles and Applications introduces the sport industry and examines the role of the state, non-profit and professional sectors in sport. It focuses on core management principles and their application in a sporting context, highlighting the unique challenges faced in a career in sport management. Written in an engaging and accessible style, each chapter has a clear structure designed to make key information and concepts simple to find and to utilize. Chapters contain a conceptual overview, references, further reading, links to important websites, study questions and up-to-date case studies from around the world to show how theory works in the real world, and a companion website offers additional activities for students and guidance notes and slides for instructors. The book covers every core functional area of management, including: strategic planning organizational culture organizational structures human resource management leadership governance financial management marketing performance management. This fourth edition also includes expanded coverage of sport media, change management and other contemporary management issues, providing a comprehensive introduction to the practical application of management principles within sport organizations. It is ideal for first and second year students on sport management related courses, as well as those studying business-focused or human movement courses seeking an overview of applied sport management principles.
