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Author: Harleen Kaur
Publisher: Routledge
ISBN: 1000029492
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
Buying decision making is a complicated process, in which a consumer’s decision is under the influence of others. The buyer’s decision making is directed in such a way that they must act as a consumer in society. Media and family are key socializing agents for adolescents. Moreover, changes in the socio-cultural environment in India necessitate that adolescents’ influence in family’s buying decision making should be investigated. In comparison to Western society, Indian society is quite different when compared in terms of family composition and structure, behavior, values and norms which impact adolescents’ buying decision making. Adolescents, Family and Consumer Behaviour studies the role of consumer socialization agents for adolescents, examining socio-economic factors that influence adolescents’ buying decision making in Indian urban families. It aims to discover the influence tactics that adolescents employ and to qualitatively analyse how marketers in turn influence adolescents. It addresses the topics with regard to strategic management and marketing and will be of interest to researchers, academics, practitioners, and students in the fields of management, entrepreneurship, small business management, and human resource management.
Author: Harleen Kaur
Publisher: Routledge
ISBN: 1000029492
Category : Business & Economics
Languages : en
Pages : 162
Get Book Here
Book Description
Buying decision making is a complicated process, in which a consumer’s decision is under the influence of others. The buyer’s decision making is directed in such a way that they must act as a consumer in society. Media and family are key socializing agents for adolescents. Moreover, changes in the socio-cultural environment in India necessitate that adolescents’ influence in family’s buying decision making should be investigated. In comparison to Western society, Indian society is quite different when compared in terms of family composition and structure, behavior, values and norms which impact adolescents’ buying decision making. Adolescents, Family and Consumer Behaviour studies the role of consumer socialization agents for adolescents, examining socio-economic factors that influence adolescents’ buying decision making in Indian urban families. It aims to discover the influence tactics that adolescents employ and to qualitatively analyse how marketers in turn influence adolescents. It addresses the topics with regard to strategic management and marketing and will be of interest to researchers, academics, practitioners, and students in the fields of management, entrepreneurship, small business management, and human resource management.
Author: Harleen Kaur
Publisher: Routledge
ISBN: 1000029395
Category : Business & Economics
Languages : en
Pages : 190
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Book Description
Buying decision making is a complicated process, in which a consumer’s decision is under the influence of others. The buyer’s decision making is directed in such a way that they must act as a consumer in society. Media and family are key socializing agents for adolescents. Moreover, changes in the socio-cultural environment in India necessitate that adolescents’ influence in family’s buying decision making should be investigated. In comparison to Western society, Indian society is quite different when compared in terms of family composition and structure, behavior, values and norms which impact adolescents’ buying decision making. Adolescents, Family and Consumer Behaviour studies the role of consumer socialization agents for adolescents, examining socio-economic factors that influence adolescents’ buying decision making in Indian urban families. It aims to discover the influence tactics that adolescents employ and to qualitatively analyse how marketers in turn influence adolescents. It addresses the topics with regard to strategic management and marketing and will be of interest to researchers, academics, practitioners, and students in the fields of management, entrepreneurship, small business management, and human resource management.
Author: Scott Ward
Publisher:
ISBN:
Category :
Languages : en
Pages : 32
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Book Description
Author: George P. Moschis
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
Author: Jaya Prakash Rath
Publisher: LAP Lambert Academic Publishing
ISBN: 9783659493911
Category :
Languages : en
Pages : 80
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Book Description
The primary purpose of studying consumer behavior is to understand why and how consumers make their purchase decisions. In all marketing decision making, it is relevant and important for any business to understand the consumer and his buying behavior. It is also important for any business to understand the consumer and his buying behavior. It is also important to understand how buying decisions are taken, as marketing starts with the analysis of consumer behavior. To gain a better understanding of the complex buying behavior, the marketers need to take the cues from the various disciplines, such as economics, psychological factors. The consumer behavior models describe to decision making or choice processes of consumer knowledge and how individuals and family units make consumption decision.
Author: Scott Ward
Publisher:
ISBN:
Category : Television advertising
Languages : en
Pages : 62
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Book Description
Author: Ayantunji Gbadamosi
Publisher: Routledge
ISBN: 1351819054
Category : Business & Economics
Languages : en
Pages : 666
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Book Description
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing. Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues. Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.
Author: Barrie Gunter
Publisher: Psychology Press
ISBN: 9780415185356
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
Explores how children become socialised into consumer society, how they respond to advertising, what they like and dislike, what they believe and disbelieve, and whether they need to be protected through special legislation and regulation.
Author: David Marshall
Publisher: SAGE
ISBN: 0857026747
Category : Business & Economics
Languages : en
Pages : 282
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Book Description
What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? Whether fashion, toys, food, branding, money - from TV adverts and the supermarket aisle, to the internet and peer trends, there is a growing presence of marketing forces directed at and influencing children and young people. How should these forces be understood, and what means of research or dialogue is required to assess them? With critical insight, the contributors to this collection, take up the evaluation of the child as an active consumer, and offer a valuable rethinking of the discussions and literature on the subject. Features: • 14 original chapters from leading researchers in the field • Each chapter contains vignettes or case examples to reinforce learning • Contains consideration of future research directions in each of the topics that the chapters cover. This book will be relevant reading for postgraduates and advanced undergraduates with an interest in children as consumers, consumer behaviour and on marketing courses in general as well as for researchers working in this field.
Author: Jane P. Hardy
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 260
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Book Description
