Author: Shane Closser
Publisher: Adobe Press
ISBN: 0133416054
Category : Business & Economics
Languages : en
Pages : 193
Get Book Here
Book Description
Companies face the challenge of measuring and analyzing the near-overwhelming quantities of data generated from their online businesses and then using that data to gain critical insights into their customersvto drive sales. Adobe Analytics (formerly SiteCatalyst) provides product and content managers, marketers, and analysts with real-time intelligence on customers’online behavior, helps businesses anticipate what their customers will want, personalizes their onlinev experience, and delivers relevant content across web and mobile channels. This quick lookup guide by Adobe Analytics expert Shane Closser uses clear, concise explanations and an easy-to-use format to jump in and start using Adobe’s powerful web analytics tool. You’ll learn the quickest way to: Create metrics Run and set options for reports Measure the effectiveness of marketing campaigns Engage and retain customers Track customers through the conversion funnel Share reports and set up dashboards
Author: David Karlins
Publisher: John Wiley & Sons
ISBN: 1119446082
Category : Business & Economics
Languages : en
Pages : 407
Get Book Here
Book Description
Use Adobe Analytics as a marketer —not a programmer! If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively. Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space. Evaluate your marketing strategies and campaigns Explore implementation fundamentals and report architecture Apply Adobe Analytics to multiple sources Succeed in the workplace and expand your marketing skillset The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.
Author: Shane Closser
Publisher: Pearson Education
ISBN: 032196781X
Category : Business & Economics
Languages : en
Pages : 240
Get Book Here
Book Description
This quick look-up guide by Adobe Experience Manager expert Shane Closser uses clear, concise explanations and an easy-to-use format that allows marketing students to jump in and start organizing and managing the delivery of their creative assets and other content. They'll learn the quickest way to: * Organize, find, and share assets * Take control of metadata and tagging * Manage multilingual content * Take advantage of flexible workflows * Tap into social communities To meet the challenges of today and needs of tomorrow, businesses have to be agile, adaptable, and innovative. Adobe Experience Manager (formerly CQ) allows organizations to create a compelling online experience across digital channels--web, mobile, email, video, and social media--to build their brand, drive revenue, and extend their reach.
Author: MicroStrategy Product Manuals
Publisher: MicroStrategy, Inc.
ISBN: 1938244419
Category : Computers
Languages : en
Pages : 53
Get Book Here
Book Description
The MicroStrategy Quick Start Guide provides an overview of the installation and evaluation process, and additional resources.
Author: Shane Closser
Publisher: Pearson Education
ISBN: 0321926943
Category : Business & Economics
Languages : en
Pages : 193
Get Book Here
Book Description
Companies face the challenge of measuring and analysing the near-overwhelming quantities of data generated from their online businesses and then using that data to gain critical insights into their customers to drive sales. Adobe Analytics (formerly SiteCatalyst) provides product and content managers, marketers, and analysts with real-time intelligence on customers' online behaviour, helps businesses anticipate what their customers will want, personalizes their online experience, and delivers relevant content across web and mobile channels. This quick lookup guide by Adobe Analytics expert Shane Closser uses clear, concise explanations and an easy-to-use format to jump in and start using Adobe's powerful web analytics tool. You'll learn the quickest way to: Create metrics Run and set options for reports Measure the effectiveness of marketing campaigns Engage and retain customers Track customers through the conversion funnel Share reports and set up dashboards
Author: MicroStrategy Product Manuals
Publisher: MicroStrategy, Inc.
ISBN: 1938244400
Category : Computers
Languages : en
Pages : 353
Get Book Here
Book Description
Evaluate MicroStrategy as a departmental solution. This book provides detailed information to download, install, configure, and use the MicroStrategy Suite.
Author: Adam Greco
Publisher: Pearson Education
ISBN: 0133089312
Category : Business & Economics
Languages : en
Pages : 587
Get Book Here
Book Description
As the world of marketing goes digital, companies must integrate web analytics into their process to see evaluate how marketing campaigns perform and to improve website conversion. Adobe SiteCatalyst, the principal component of the Adobe Digital Marketing Suite (formerly Omniture), is the most advanced web analytics tool available on the market. The Adobe SiteCatalyst Handbook is your key to understanding how to use this powerful web analytics tool. Recognized SiteCatalyst expert Adam Greco walks you through the building blocks of the program and shows you real-world examples to help further your understanding of the product. For end-users of SiteCatalyst, the book provides how-to instructions for all major SiteCatalyst features. You will also learn how to apply SiteCatalyst to common web analytics challenges ranging from campaign tracking to shopping cart analysis to visitor engagement. It also includes useful tips on using on Adobe ReportBuilder and advanced features that will benefit seasoned SiteCatalyst users. In the end, you’ll be able to answer business questions that you never thought you could address and generate web analyses that should improve your website’s return on investment. You’ll learn how to: * Create web analytics reports and data exports * Design sophisticated web analytics dashboards * Effectively track online marketing campaigns * Analyze website shopping cart performance * Connect online and post-website data * Master website segmentation techniques * Use basic and advanced pathing analysis * Understand the inner workings of Adobe SiteCatalyst
Author: Pedro Sostre
Publisher: John Wiley & Sons
ISBN: 047016977X
Category : Computers
Languages : en
Pages : 386
Get Book Here
Book Description
Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You’ll discover: What to expect from Web analytics Definitions of key Web analytics terms Help in choosing the right analytics approach How to collect key data and apply it to site design or marketing Techniques for distinguishing human users from bots Tips on using Google and other free analytics tools Advice on choosing pay and subscription services A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time—and every time.
Author: Vinay Singh
Publisher: Packt Publishing Ltd
ISBN: 1789341345
Category : Computers
Languages : en
Pages : 250
Get Book Here
Book Description
Designing and deploying solutions using the SAP BusinessObjects Business Intelligence platform 4.2. Key FeaturesGet up and running with the SAP BusinessObjects Business Intelligence platformPerform effective data analysis and visualization for actionable insightsEnhance your BI strategy by creating different types of reports and dashboards using SAP BusinessObjectsBook Description The SAP BusinessObjects Business Intelligence platform is a powerful reporting and analysis tool. This book is the ideal introduction to the SAP BusinessObjects Business Intelligence platform, introducing you to its data visualization, visual analytics, reporting, and dashboarding capabilities. The book starts with an overview of the BI platform and various data sources for reporting. Then, we move on to looking at data visualization, analysis, reporting, and analytics using BusinessObjects Business Intelligence tools. You will learn about the features associated with reporting, scheduling, and distribution and learn how to deploy the platform. Toward the end, you will learn about the strategies and factors that should be considered during deployment. By the end, you will be confident working with the SAP BusinessObjects Business Intelligence platform to deliver better insights for more effective decision making. What you will learnWork with various tools to create interactive data visualization and analysis Query, report, and analyze with SAP Business Objects Web IntelligenceCreate a report in SAP Crystal Reports for EnterpriseVisualize and manipulate data using an SAP Lumira StoryboardDeep dive into the workings of the SAP predictive analytics toolDeploy and configure SAP BO Intelligence platform 4.2Who this book is for This book is for Business Intelligence professionals and existing SAP ecosystem users who want to perform effective Business Intelligence using SAP BusinessObjects.
Author: Eric T. Peterson
Publisher: Bookrenter
ISBN: 9780974358420
Category : Business & Economics
Languages : en
Pages : 256
Get Book Here
Book Description
