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Author: Karsten Renckstorf
Publisher: Walter de Gruyter
ISBN: 3110197383
Category : Language Arts & Disciplines
Languages : en
Pages : 387
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Book Description
The action theoretical approach has already proved its value as a framework for communication research, most especially in the study of media audiences and media use. It has deep roots in Weberian sociology, symbolic interactionism and phenomenology and it has been a robust survivor of the various storms that have beset the practice of the social sciences since the collapse of structuralist and social system paradigms. The social action approach privileges the perspective of the acting individual but offers guidelines for connecting the subjective orientation with networks of social interaction and for treating 'behaviour' as a social process. Research within this framework takes account of the wider social context and calls for a careful combination of empirical observation and interpretation, with a corresponding diversity of methodologies. The appeal of the approach stems also from its flexibility, wide range of applications and sensitivity to cultural and social meanings. The contributions assembled in this book, despite their diversity, can all be placed within the framework of social action theory. Some are reports of empirical inquiries, others reflections on theory but each one sheds some light on the significance of media use in everyday experience and contributes to an understanding of communication in society.
Author: Karsten Renckstorf
Publisher: Walter de Gruyter
ISBN: 3110197383
Category : Language Arts & Disciplines
Languages : en
Pages : 387
Get Book
Book Description
The action theoretical approach has already proved its value as a framework for communication research, most especially in the study of media audiences and media use. It has deep roots in Weberian sociology, symbolic interactionism and phenomenology and it has been a robust survivor of the various storms that have beset the practice of the social sciences since the collapse of structuralist and social system paradigms. The social action approach privileges the perspective of the acting individual but offers guidelines for connecting the subjective orientation with networks of social interaction and for treating 'behaviour' as a social process. Research within this framework takes account of the wider social context and calls for a careful combination of empirical observation and interpretation, with a corresponding diversity of methodologies. The appeal of the approach stems also from its flexibility, wide range of applications and sensitivity to cultural and social meanings. The contributions assembled in this book, despite their diversity, can all be placed within the framework of social action theory. Some are reports of empirical inquiries, others reflections on theory but each one sheds some light on the significance of media use in everyday experience and contributes to an understanding of communication in society.
Author: Karsten Renckstorf
Publisher: Walter de Gruyter
ISBN: 9783119167833
Category : Mass media
Languages : en
Pages : 376
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Book Description
The action theoretical approach has already proved its value as a framework for communication research, most especially in the study of media audiences and media use. The approach privileges the perspective of the acting individual but offers guidelines for connecting the subjective orientation with networks of social interaction and for treating 'behaviour' as a social process. Research within this framework takes account of the wider social context and calls for a careful combination of empirical observation and interpretation, with a corresponding diversity of methodologies. The contributions to the volume shed light on the significance of media use in everyday experience and contribute to an understanding of communication in society.
Author: James A. Anderson
Publisher:
ISBN: 9780608027708
Category :
Languages : en
Pages : 368
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Book Description
The authors of this groundbreaking work argue that traditional theories of the media -- which locate the site of media effects in the individual and the source of those effects in the content -- provide inadequate explanations of our modern mediated society. In Mediated Communication they propose an alternative Accomodation Theory which describes the interpenetration of three elements: media, texts and our daily lives. The authors present a wide overview of the nature of communication and its social action, the media industry and the contexts of reception. They explore current theories on the notion of effect, present methodologies which generate evidence for these explanations, and show how theory and method
Author: Michelle Terese Violanti
Publisher:
ISBN: 9780534516284
Category : Language Arts & Disciplines
Languages : en
Pages : 164
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Book Description
Author: Ladislav Valach
Publisher: Bloomsbury Publishing USA
ISBN: 0313077347
Category : Psychology
Languages : en
Pages : 285
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Book Description
The authors describe a view that our short-, medium-, and long- term behavior, interactions, and relationships—whether planned or spontaneous, purposeful or playful—can be understood in terms of goal-directed systems. An understanding of action theory and research methods used in applied settings is provided. It leads to the conclusion that individual processes are joint processes and the joint construction of lives should be monitored to understand ongoing personal and social involvements. The unique contribution of this book lies in its bringing together and extending of basic features of the theory of goal-directed action systems previously published in a range of scattered research and conceptual articles in the literature. Professionals including clinicians, counselors, social workers, researchers, doctors, nurses, and physical or occupational therapists will find in this book an accessible means to understand, act on, research, and intervene in the behavioral processes they encounter in everyday work.
Author: Michael Hennessy
Publisher: SAGE
ISBN: 1452242534
Category : Education
Languages : en
Pages : 189
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Book Description
Dedicated to Martin Fishbein, the premier social psychologist in the area of attitude and attitude change, this volume focuses on his work as the codeveloper of reasoned action theory—an approach to behavioral prediction and change that has been used in thousands of research studies. Immediately after Fishbein's death, the Annenberg Public Policy Center at the University of Pennsylvania established a memorial lecture series in his honor. This volume offers ten formal papers derived from those lectures, starting with a summary of the evolution of reasoned action theory and a quantitative analysis of the current approach, followed by a discussion of ways to expand the capacity of the theory, and concluding with current examples of state-of-the-art applications of reasoned action theory focusing on different types of behavioral interventions. These articles attest to the general applicability of the theory and the heterogeneous contexts in which the theory can be productively applied. Together, they compose the most up-to-date treatment of the quantitative analysis of reasoned action theory currently available, and they show that there is considerable justification for comparing the reasoned action approach to other well-known scientific theories. This volume will appeal to students of political sociology and public health; to a multidisciplinary scholarly audience in sociology, public affairs, and social work; and to public health practitioners and foundation grant specialists.
Author: Julia T. Wood
Publisher: Wadsworth Publishing Company
ISBN:
Category : Communication
Languages : en
Pages : 458
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Book Description
The theories presented show introductory students how communication affects everyday experiences and how theory can be applied to be more effective in relationships and activities. The text covers both historical and established theories, and focuses on a number of new theories that have emerged in recent years, such as cultural studies theories, critical theories, and feminist theories.
Author: Dawn O. Braithwaite
Publisher: Routledge
ISBN: 1351790676
Category : Language Arts & Disciplines
Languages : en
Pages : 394
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Book Description
Engaging Theories in Family Communication, Second Edition delves deeply into the key theories in family communication, focusing on theories originating both within the communication discipline and in allied disciplines. Contributors write in their specific areas of expertise, resulting in an exceptional resource for scholars and students alike, who seek to understand theories spanning myriad topics, perspectives, and approaches. Designed for advanced undergraduate and graduate students studying family communication, this text is also relevant for scholars and students of personal relationships, interpersonal communication, and family studies. This second edition includes 16 new theories and an updated study of the state of family communication. Each chapter follows a common pattern for easy comparison between theories.
Author: Kory Floyd
Publisher: Routledge
ISBN: 1315513234
Category : Language Arts & Disciplines
Languages : en
Pages : 739
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Book Description
This text presents and explains theories in communication studies from the epistemological perspectives of the researchers who use them. Rather than representing a specific theoretical paradigm (social scientific, interpretive, or critical), the author team presents the three major paradigms in one text, each writing in his or her area of expertise. Every theory is explained in a "native" voice, from a position of deep understanding and experience, improving clarity for readers. The text also provides insights on using communication theory to address real-life challenges. Considering that theories are developed to guide scholarly research more than to provide practical advice, this feature of the book helps students create realistic expectations for what theories can and cannot do and makes clear that many theories can have practical applications that students can use to their advantage in everyday life. Offering a comprehensive exploration of communication theories through multiple lenses, Exploring Communication Theory provides an integrated approach to studying communication theory and to demonstrating its application in the world of its readers. Online resources also accompany the text. For students: practice quizzes to review key concepts; for instructors: an instructor’s manual featuring chapter outlines, lists of key terms, discussion questions, suggested further readings, and both in-class and out-of-class exercises, as well as lecture slides and sample essay test questions.
Author: Christine S. Davis
Publisher: Routledge
ISBN: 1315298473
Category : Business & Economics
Languages : en
Pages : 147
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Book Description
Despite the fact that focus groups are an ideal research tool for studying and employing group communication in action, many research practitioners and scholars have missed the opportunity to utilize them to their maximum benefit. Few researchers have the skills that enable them to approach focus group facilitation and analysis from a communication point of view. In this book, Dr. Christine Davis teaches readers how to take a project from an idea to the design, facilitation, and analysis stages. This book takes a unique communication perspective to apply group communication theories, knowledge of group processes, and a close discourse analysis approach to explain and understand the discursive aspect of focus groups. This book helps readers of all stages of experience - including those with no background in focus group research to those practitioners with more focus group expertise - understand how a communication approach to focus groups takes advantage of this discipline’s rich scholarship in group communication and discourse analysis. This book will teach readers how to a. understand the nature of focus group research procedures from a communication point of view; b. understand how to translate RQs into a focus group protocol; c. use knowledge of communication theory and group process to understand how to facilitate different kinds of focus groups, prevent and overcome challenges in focus group facilitation; and elicit different outcomes and techniques when facilitating a focus group; d. use knowledge of communication theory and group process to recognize the merits of different approaches to focus group facilitation; e. use knowledge of communication theory and group process to recognize good- and poor-quality focus groups; f. understand how to transcribe / code / analyze focus group data from a communication (discursive) perspective; and g. understand how to write focus group findings.
