Author:
Publisher:
ISBN:
Category : Linotype
Languages : en
Pages : 320

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Book Description

Author: David Rault
Publisher: SelfMadeHero
ISBN: 9781910593714
Category : Comics & Graphic Novels
Languages : en
Pages : 0

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Book Description
For the first time, the history of typography is told in comic strip form Typography confronts us everywhere: in books and newspapers, on road signs, in product packaging, and on political leaflets. It is ubiquitous to the point of mundanity. But while the typeface might be secondary to the message, it remains crucial to the way we respond. Fonts spark emotions; they evoke eras and ideologies. Some, like Edward Johnson's for the London Underground, have become iconic. Others, like Comic Sans, are loathed. Each one has its own place in history. The ABC of Typography traces 3,500 years of type from Sumerian pictographs through Roman calligraphy to Gutenberg, the Bauhaus, and beyond. Brimming with insight and anecdote, this witty and well-informed graphic guide explores the historical, technological, and cultural shifts that have defined the look of the words we read.

Author: Jason Mills
Publisher:
ISBN: 1610592557
Category :
Languages : en
Pages : 200

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Book Description
Webworks typography / written by Jason Mills ; design, Interactivist designs / Daniel Donnelly -- Gloucester, Mass. : Rockport, C1999 192 p. : col. ill. ; 28 cm.

Author: Edmund Geiger Gress
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 334

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Book Description

Author: Apostolos Syropoulos
Publisher: Springer Science & Business Media
ISBN: 038722436X
Category : Computers
Languages : en
Pages : 527

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Book Description
Using clear and concise language this book introduces new users to the use of the TeX system, in particular document preparation using LaTeX. It avoids the pitfalls of having to search through several advanced books on the subject, by collecting together the more frequently required tools and presenting these in a single accessible volume. It also describes the recent developments in multilingual typesetting using TeX that now make it straightforward for users to prepare documents in their own language and alphabet, giving the book a global readership. Topics include: multi-lingual uses of LaTeX; discussion of hardware implementations; use and misuse of particular LaTeX commands; and many others.

Author: Richard Hunt
Publisher: Bloomsbury Publishing
ISBN: 135005593X
Category : Design
Languages : en
Pages : 257

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Book Description
Once you have learnt the fundamentals of typography, there is still a wealth of knowledge to grasp to really become a master in the art and craft of working with type. In Advanced Typography, expert practitioner and instructor Richard Hunt goes beyond the basics to take your understanding and usage to the next level. Taking a practical approach, the book combines visual, linguistic, historical and psychological systems with the broad range of applications and audiences of type today. From the challenges of designing across media and cultures, to type as information and craft, Hunt marries theoretical context with applied examples so you feel confident in improving your skills as an advanced typographer.

Author: Alex W. White
Publisher: Simon and Schuster
ISBN: 1581158203
Category : Design
Languages : en
Pages : 618

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Book Description
The most comprehensive overview of advertising design strategies on the market today! This unique, comprehensive overview of advertising design strategies, written by a best-selling, award-winning designer, will help students and professionals in advertising, design, and typography understand and use persuasive visual messaging. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are covered in depth. Readers will also learn how print design compares to television, web, and interactive design, and how to apply each style to create persuasive designs. The extensive section on typography offers essential information on how readers perceive type, typographic history, principles, and practice. Helpful appendices include an extensive glossary, bibliography, and art director’s checklist. Complete with more than 1,500 examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography is a groundbreaking book that will train the reader’s mind to see more accurately and more critically—ultimately changing the way designers think and develop visual ideas. • Best-selling design author has unique philosophy and expertise • 1,500 full-color illustrations showcase outstanding advertising design from around the world • Unique comparisons of print, web, TV and other campaigns—which techniques work best? • Ideas for forging corporate identity through advertising Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Author: George Edward McClellan
Publisher:
ISBN:
Category : Typesetting
Languages : en
Pages : 160

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Book Description

Author: Mary Jo Krysinski
Publisher: Taylor & Francis
ISBN: 1315301539
Category : Photography
Languages : en
Pages : 384

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Book Description
The Art of Type and Typography is an introduction to the art and rules of typography. Incorporating the industry standard—InDesign—for typesetting from the outset, this book serves as a guide for beginning students to learn to set type properly through tutorials, activities, and examples of student work. Encompassing the history of typography from ancient times to widespread modern use, The Art of Type and Typography provides context and fosters creativity while developing key concepts, including: The history of type; Terminology; Classification; Measurement; Spacing; Alignment; Legibility; Hierarchy; Layout and Grids; Page Elements; InDesign tools and style sheets. Writing clearly and to the point, Mary Jo Krysinski brings over 30 years of design experience to this essential guide. With a glossary, sample class activities, additional online resources and a beautiful clean design, this book is the perfect introduction for a beginning typography student, and a handy reference for those needing a refresher.

Author: Michael Harkins
Publisher: Bloomsbury Publishing
ISBN: 2940447276
Category : Design
Languages : en
Pages : 186

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Book Description
Basics Typography 02: Using Type is a wide ranging and practical guide to typography. The book starts with an exploration of how to define type, where it is found and its many different uses. It goes on to examine layout and practice within a graphic design context, teaching designers how to work with type through specific projects and student exercises. Highly illustrated, this title contains images of historically important work alongside many examples from contemporary design studios. A helpful running glossary and examples of successful student and professional work make this an esential handbook for students of graphic design and visual communication.