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Author: Cynthia B. Meyers
Publisher: Fordham Univ Press
ISBN: 0823253767
Category : Social Science
Languages : en
Pages : 513
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Book Description
During the “golden age” of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced “Kraft Music Hall” for Kraft; Benton & Bowles oversaw “Show Boat” for Maxwell House Coffee; and Young & Rubicam managed “Town Hall Tonight” with comedian Fred Allen for Bristol-Myers. Yet this fact has disappeared from popular memory and receives little attention from media scholars and historians. By repositioning the advertising industry as a central agent in the development of broadcasting, author Cynthia B. Meyers challenges conventional views about the role of advertising in culture, the integration of media industries, and the role of commercialism in broadcasting history. Based largely on archival materials, A Word from Our Sponsor mines agency records from the J. Walter Thompson papers at Duke University, which include staff meeting transcriptions, memos, and account histories; agency records of BBDO, Benton & Bowles, Young & Rubicam, and N. W. Ayer; contemporaneous trade publications; and the voluminous correspondence between NBC and agency executives in the NBC Records at the Wisconsin Historical Society. Mediating between audiences’ desire for entertainment and advertisers’ desire for sales, admen combined “showmanship” with “salesmanship” to produce a uniquely American form of commercial culture. In recounting the history of this form, Meyers enriches and corrects our understanding not only of broadcasting history but also of advertising history, business history, and American cultural history from the 1920s to the 1940s.
Author: Cynthia B. Meyers
Publisher: Fordham Univ Press
ISBN: 0823253767
Category : Social Science
Languages : en
Pages : 513
Get Book Here
Book Description
During the “golden age” of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced “Kraft Music Hall” for Kraft; Benton & Bowles oversaw “Show Boat” for Maxwell House Coffee; and Young & Rubicam managed “Town Hall Tonight” with comedian Fred Allen for Bristol-Myers. Yet this fact has disappeared from popular memory and receives little attention from media scholars and historians. By repositioning the advertising industry as a central agent in the development of broadcasting, author Cynthia B. Meyers challenges conventional views about the role of advertising in culture, the integration of media industries, and the role of commercialism in broadcasting history. Based largely on archival materials, A Word from Our Sponsor mines agency records from the J. Walter Thompson papers at Duke University, which include staff meeting transcriptions, memos, and account histories; agency records of BBDO, Benton & Bowles, Young & Rubicam, and N. W. Ayer; contemporaneous trade publications; and the voluminous correspondence between NBC and agency executives in the NBC Records at the Wisconsin Historical Society. Mediating between audiences’ desire for entertainment and advertisers’ desire for sales, admen combined “showmanship” with “salesmanship” to produce a uniquely American form of commercial culture. In recounting the history of this form, Meyers enriches and corrects our understanding not only of broadcasting history but also of advertising history, business history, and American cultural history from the 1920s to the 1940s.
Author: Jack Seabrook
Publisher: Popular Press
ISBN: 9780879725914
Category : Biography & Autobiography
Languages : en
Pages : 324
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Book Description
Brown (1906-1972) was a popular and respected author of more than 20 mysteries and science fiction novels (The Fabulous Clipjoint, won the 1948 Edgar Award for best mystery novel). This study looks closely at his work and chronicles his unusual life. Paper edition (unseen), $16.95. Annotation copyright by Book News, Inc., Portland, OR
Author: James B. Twitchell
Publisher: Columbia University Press
ISBN: 9780231103251
Category : Art
Languages : en
Pages : 306
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Book Description
Why advertising has become the dominant meaning-making system in American culture and satisfies our desires in fundamental ways.
Author: Erik Barnouw
Publisher: Transaction Publishers
ISBN: 1412839130
Category :
Languages : en
Pages : 242
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Book Description
On the television sponsors.
Author: Paul Rutherford
Publisher: University of Toronto Press
ISBN: 9780802066473
Category : Performing Arts
Languages : en
Pages : 676
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Book Description
A decade after the first Canadian telecasts in September 1952, TV had conquered the country. Why was the little screen so enthusiastically welcomed by Canadians? Was television in its early years more innovative, less commerical, and more Canadian than current than current offerings? In this study of what is often called the 'golden age' of television, Paul Rutherford has set out to dispel some cherished myths and to resurrect the memory of a noble experiment in the making of Canadian culture. He focuses on three key aspects of the story. The first is the development of the national service, including the critical acclaim won by Radio-Canada, the struggles of the CBC's English service to provide mass entertainment that could compete with the Hollywood product, and the effective challenge of private television to the whole dream of public broadcasting. The second deals with the wealth of made-in-Canada programming available to please and inform vviewers - even commercials receive close attention. Altogether, Rutherford argues, Canadian programming reflected as well as enhanced the prevailing values and assumptions of the mainstream. The final focus is on McLuhan's Question: What happens to society when a new medium of communications enters the picture? Rutherford's findings cast doubt upon the common presumptions about the awesome power of television. Television in Canada, Rutherford concludes, amounts to a failed revolution. It never realized the ambbitions of its masters or the fears of its critics. Its course was shaped not only by the will of the government, the power of commerce, and the empire of Hollywood, but also by the desires and habits of the viewers.
Author: Elaine. M
Publisher: Simon and Schuster
ISBN: 1616492635
Category : Self-Help
Languages : en
Pages : 120
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Book Description
Seasoned sponsors from various Twelve Step programs offer wisdom and stories to support you in recovery. Seasoned sponsors from various Twelve Step programs offer wisdom and stories to support you in recovery.Anyone working the Twelve Steps knows the importance of a good sponsor. What if you could have the collective wisdom of numerous sponsors of all ages, genders, and cultural and social backgrounds available to you at any time on critical recovery issues? This book collects 100 short stories on issues such as working the Steps, dry drunks, clean and sober relationships, cravings, and more, told by those who learned how to cope with each challenge by using a lesson from their own sponsor. The lessons are universal, but come from the philosophies of AA, NA, OA, SAA, and more.
Author: Sylvia Ann Hewlett
Publisher: Harvard Business Press
ISBN: 1633695662
Category : Business & Economics
Languages : en
Pages : 215
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Book Description
Are you investing in the right people? Many people know the benefit of finding a sponsor--someone who goes beyond traditional mentorship to partner with a junior-level employee to help build their skills, advocate for them when opportunities arise, and open doors. But few realize that being a sponsor is just as important to career growth as finding one. According to new research from economist and thought leader Sylvia Ann Hewlett, senior executives who sponsor rising talent are 53 percent more likely to be promoted than those who don't. Similarly, middle-level managers who have proteges are 167 percent more likely to be given stretch assignments. Well-chosen proteges contribute stellar performance, steadfast loyalty, and capabilities that you, the sponsor, may lack, thus increasing how fast and how far you can go. But how do you find standout proteges, let alone develop them so that they're able to come through for you and your organization? This book has the answers you need. Combining powerful new data and rich examples drawn from in-depth interviews with leaders from companies such as Unilever, Aetna, Blizzard Entertainment, and EY, The Sponsor Effect provides a seven-step playbook for how you can become a successful sponsor. You'll learn to: Identify the right mix of proteges Include those with differing perspectives Inspire your proteges and ignite their ambition Instruct them to develop key skill sets Inspect your picks for performance and loyalty Instigate a deal, detailing the terms of a relationship Invest three ways and reap the rewards Along the way, you'll discover the enormous benefits of investing in these valuable relationships.
Author: Joan Hansen
Publisher: Dorrance Publishing
ISBN: 1480980072
Category : Fiction
Languages : en
Pages : 359
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Book Description
Little Saigon on the Street of Dreams Fulfilled By: Joan Hansen Follow the exciting journey of the Nyugen family as they try a daring escape from the treacherous North Vietnamese invaders after the Fall of Saigon at the end of the Vietnam War in 1975. They lose each other in this struggle and encounter suffering, heartache, and tragedy. Separate paths take them in various directions including across the dangerous South China Sea, into the horror of a jungle internment camp, and deep into the Mekong Delta. Their quest to reunite with each other keeps their dream alive of finding a Little Saigon somewhere in America where they will be together again. Full of suspense and drama, this heartwarming novel of family, love, and perseverance shows how people must reassess their lives in the midst of crisis and choose another pathway.
Author: Frederick Metcalfe
Publisher:
ISBN:
Category : Comparative literature
Languages : en
Pages : 552
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Book Description
Author: C. J. Brightley
Publisher: Spring Song Press
ISBN:
Category : Fiction
Languages : en
Pages : 331
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Book Description
Back in the Erdemen royal palace, Kemen begins training Elathlo, the young Tarvil heir. His own life and love are finally peaceful. Elathlo, however, is terrified of Kemen and his future on the tundra, making him the perfect target to pressure in a plot against Hakan. Because of a boy's fear and a traitor's anger, Kemen may lose everything he loves. Elathlo must face his fears and defy the traditions of his people if he hopes to be the leader his people need.
