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Author: Mary R. Reichardt
Publisher: Univ. Press of Mississippi
ISBN: 9781617033414
Category :
Languages : en
Pages : 210
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Book Description
Insights into a rediscovered author's revealing portraits of New England women
Author: Mary R. Reichardt
Publisher: Univ. Press of Mississippi
ISBN: 9781617033414
Category :
Languages : en
Pages : 210
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Book Description
Insights into a rediscovered author's revealing portraits of New England women
Author: Mari Smith
Publisher: John Wiley & Sons
ISBN: 1118063066
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you. Outlines how to become a significant "center of influence" for your customers and prospects Explains the unspoken rules of online etiquette—and the common "turnoffs" that drive customers and potential partners away Details the unique cultures of Facebook, Twitter, and other popular online platforms Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.
Author: Bob Bowers
Publisher: Wordware Publishing, Inc.
ISBN: 1556228600
Category : Database management
Languages : en
Pages : 461
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Book Description
This book covers all aspects of web publishing with FileMaker Pro 2002, including sections on web applications programming using languages such as FileMaker Dynamic Markup Language, PHP, and Lasso, JavaScript, XML, conducting secure web transactions with SSL, and correctly preparing your FileMaker databases for web publication. Includes CD.
Author: Sandra C. Duhé
Publisher: Peter Lang
ISBN: 9780820488011
Category : Business & Economics
Languages : en
Pages : 492
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Book Description
From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived and carried out. New Media and Public Relations charts this exciting new territory with real-life case studies that explore some of the ways new media practices challenge and expand conventional thinking in public relations. This comprehensive new volume charts the leading edge of public relations research, drawing on insights from both scholars and practitioners to question outdated models, discuss emerging trends, and provide numerous examples of how organizations navigate the uncertainties of building mediated relationships. Global in scope and exploratory in nature, New Media and Public Relations is an indispensable reference for contemporary research and practice in the field, and essential reading for undergraduate and graduate students in public relations and mediated communication.
Author: Lee, In
Publisher: IGI Global
ISBN: 1522556206
Category : Business & Economics
Languages : en
Pages : 350
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Book Description
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Diverse Methods in Customer Relationship Marketing and Management is a critical scholarly resource that examines how marketing has shifted to a relationship-oriented model. Due to this, there is an increased need for customer relationship marketing and management to emerge as an invaluable approach to strengthening companies and the customer experience. Featuring coverage on a wide range of topics such as relational marketing technology acceptance model, and consumer buying behavior, this book is a vital resource for marketing professionals, managers, retailers, advertising executives, academicians, and researchers seeking current research on the challenges and opportunities in customer relationship marketing and management.
Author: Dinesh Gupta
Publisher: Walter de Gruyter
ISBN: 311026353X
Category : Language Arts & Disciplines
Languages : en
Pages : 177
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Book Description
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
Author: David Phillips
Publisher: Kogan Page Publishers
ISBN: 9780749435103
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
This title aims to bridge the gap between action and analysis for public relations and the Internet. It covers up-to-date research and gives practical advice on every aspect of successful on-line public relations.
Author: Mark Chignell
Publisher: Springer
ISBN: 3642399959
Category : Computers
Languages : en
Pages : 233
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Book Description
This book grew out of the First Symposium on the Personal Web, co-located with CASCON 2010 in Markham, Ontario, Canada. The purpose of the symposium was to bring together prominent researchers and practitioners from a diverse range of research areas relevant to the advancement of science and practice relating to the Personal Web. Research on the Personal Web is an outgrowth of the Smart Internet initiative, which seeks to extend and transform the web to be centred on the user, with the web as a calm platform ubiquitously providing cognitive support to its user and his or her tasks. As with the preceding SITCON workshop (held at CASCON 2009), this symposium involved a multi-disciplinary effort that brought together researchers and practitioners in data integration; web services modelling and architecture; human-computer interaction; predictive analytics; cloud infrastructure; semantics and ontology; and industrial application domains such as health care and finance. The discussions during the symposium dealt with different aspects of the architecture and functionality needed to make the Personal Web a reality. After the symposium the authors reworked their presentations into draft chapters that were submitted for peer evaluation and review. Every chapter went through two rounds of reviewing by at least two independent expert reviewers, and accepted chapters were then revised and are presented in this book.
Author: Liang-Jie Zhang
Publisher: Springer Science & Business Media
ISBN: 3540382844
Category : Computers
Languages : en
Pages : 363
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Book Description
This book bridges the gap between Business and IT services and proposes an original life-cycle view of the modern service industry. Major solution architectures, technologies and research methods are discussed in the lifecycle of services innovation research. The book provides readers with new research and solution methods to enable IT services and computing technology to better create and manage business services, which is the goal of Services Computing.
Author: Meier, Andreas
Publisher: IGI Global
ISBN: 1466600969
Category : Computers
Languages : en
Pages : 388
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Book Description
"This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher.
