A Textual Analysis of the Text Type Advertisement Based on Advertisements in German [microform] PDF Download
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![A Textual Analysis of the Text Type Advertisement Based on Advertisements in German [microform] PDF](https://books.google.com/books/content/images/frontcover/N1GySgAACAAJ?fife=w150-h200)
Author: Andrea Sloan
Publisher: National Library of Canada = Bibliothèque nationale du Canada
ISBN:
Category : Advertising
Languages : en
Pages : 362
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Book Description
![A Textual Analysis of the Text Type Advertisement Based on Advertisements in German [microform] PDF](https://books.google.com/books/content/images/frontcover/N1GySgAACAAJ?fife=w80-h100)
Author: Andrea Sloan
Publisher: National Library of Canada = Bibliothèque nationale du Canada
ISBN:
Category : Advertising
Languages : en
Pages : 362
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Book Description
Author: Andrea Sloan
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 362
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Book Description
"This thesis examines German advertising texts and their text linguistic properties within a system of text typologies. Four different text type classification methods representative of typologies in German text linguistics are considered. Of these, Katharina Reiss's 1976 model is shown to be the most efficient for a textual analysis of advertising texts. Her communicative-functional approach to text analysis permits distinction of three variants of advertisements: those which appeal to reason, those which appeal to emotion and those which are of a dual nature (mixed). The thesis concentrates on identifying text type and text type variant characteristics by analysing the text constituting techniques, text structure, and the appellative language means." --
Author: Anja Janoschka
Publisher: John Benjamins Publishing
ISBN: 9027294887
Category : Language Arts & Disciplines
Languages : en
Pages : 246
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Book Description
This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online communication partners who are confronted with a higher degree of complexity in terms of hypertextual information units. In web advertising, this new aspect of interactivity is linguistically reflected in different types of personal address forms, directives, and "trigger words". This study also analyzes the different strategies of persuasion with which web ads try to initiate their activation.Web Advertising provides essential information on the language of web advertisements for academics, researchers and students in the fields of hypertext-linguistics, advertising, communication and media studies.
Author:
Publisher:
ISBN:
Category : Information storage and retrieval systems
Languages : en
Pages : 572
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Book Description
Author: Daniel Riffe
Publisher: Routledge
ISBN: 1135605092
Category : Language Arts & Disciplines
Languages : en
Pages : 331
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Book Description
Analyzing Media Messages provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions that recur in content analysis, in such areas as measurement, sampling, reliability, data analysis, validity, and technology. This Second Edition maintains the concise, accessible approach of the first edition while offering an updated discussion and new examples. The goal of this resource is to make content analysis understandable, and to produce a useful guide for novice and experienced researchers alike. Accompanied by detailed, practical examples of current and classic applications, this volume is appropriate for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass communication fields, political science, and other social and behavioral sciences.
Author:
Publisher:
ISBN:
Category : Communication
Languages : en
Pages : 662
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Book Description
TEXT is a forum for interdisciplinary research on all aspects of discourse (e.g., the situational and historical nature of text production, the cognitive and sociocultural processes of language practice, participant-based structures of negotiation and linguistic selection). It aims to challenge through critique and debate the tenets of discourse research across disciplinary boundaries, both in terms of theoretical output and practical outcomes; to encourage dissemination of scholarly work in under-represented domains (e.g. communication science, artificial intelligence, forensic linguistics, rhetoric and composition, stylistics, narratives, institutional ethnography, sociology of science); to remain independent of any individual or group ideology, while encouraging in equal measure the use of discourse to challenge discourse orthodoxy.
Author: Keiko Tanaka
Publisher: Routledge
ISBN: 1134640463
Category : Language Arts & Disciplines
Languages : en
Pages : 170
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Book Description
Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on `covert communication', puns and metaphors, and the book contains a unique chapter on images of women in Japanese advertising. It is fully illustrated throughout with recent contrasting advertisements drawn from the two countries. The book provides a compelling analysis of the language of advertising, and an exploration of Relevance Theory that will be of interest to scholars in many fields.
Author: Kimberly A. Neuendorf
Publisher: SAGE
ISBN: 1412979471
Category : Language Arts & Disciplines
Languages : en
Pages : 457
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Book Description
Content analysis is a complex research methodology. This book provides an accessible text for upper level undergraduates and graduate students, comprising step-by-step instructions and practical advice.
Author: Library of Congress. Copyright Office
Publisher: Copyright Office, Library of Congress
ISBN:
Category : Copyright
Languages : en
Pages : 1450
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Book Description
Author: United States. Dept. of Commerce. Office of Technical Services
Publisher:
ISBN:
Category :
Languages : en
Pages : 742
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Book Description
