A Study of the Nature and Effectiveness of Junior College Public Relations in Texas PDF Download
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Author: Jim R. Morris
Publisher:
ISBN:
Category : Junior colleges
Languages : en
Pages : 202
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Book Description
Author: Jim R. Morris
Publisher:
ISBN:
Category : Junior colleges
Languages : en
Pages : 202
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Book Description
Author: Walter Price Smith
Publisher:
ISBN:
Category : Junior colleges
Languages : en
Pages : 316
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Book Description
Author: Michael P. Ryan
Publisher:
ISBN:
Category : Junior colleges
Languages : en
Pages : 156
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Book Description
Author:
Publisher:
ISBN:
Category : Journalism
Languages : en
Pages : 846
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Book Description
Includes section "Book reviews" and other bibliographical material.
Author: Allan Jordan Orler
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 168
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Book Description
Author: William A. Harper
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 232
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Book Description
This nine-chapter monograph suggests public relations strategies for two-year colleges. After Chapter I sets forth the need for public relations programs to communicate with various audiences, Chapter II examines the terminology, objectives, and nature of public relations, considers the advisory role of the public relations officer, and identifies some unique characteristics of two-year institutions' public relations. Chapter III outlines the components of a public relations effort, which include management, counsel, public information, publications, public speeches, speakers' bureaus, special events, culture and entertainment, alumni and employee relations, and fund raising. This chapter goes on to consider ways of combining these components into an effective program. The qualifications, sources, and job descriptions of the public relations director and staff are discussed in Chapter IV, which also considers multicampus operations and evaluation methods. Chapter V urges a public relations consciousness among staff, faculty, students, and trustees, and Chapter VI discusses relations with community groups (e.g., labor, government, donors, and churches). Chapter VII reviews press criticism, fund drives, student recruitment, foundations, student protest, collective bargaining, and faculty dissent. Chapter VIII stresses the need for good relations with national media, while Chapter IX concludes with several challenges for the community college present. Chapters I through VIII conclude with specific topic-related guidelines. (KL)
Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 1208
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Author: Murry Henderson Fly
Publisher:
ISBN:
Category : Junior colleges
Languages : en
Pages : 386
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Book Description
Author: Walter Crosby Eells
Publisher:
ISBN:
Category : Community colleges
Languages : en
Pages : 782
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Book Description
Includes "Junior college directory" (formerly Directory of the junior college) 1931-1945
Author: Sara Pauline Pynes
Publisher:
ISBN:
Category : Junior colleges
Languages : en
Pages : 176
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Book Description
