A Study of the Family Decision-making Process in the Purchase of Major Durable Household Goods PDF Download
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Author: Donald Harry Granbois
Publisher:
ISBN:
Category :
Languages : en
Pages : 358
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Book Description
Author: Donald Harry Granbois
Publisher:
ISBN:
Category :
Languages : en
Pages : 358
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Book Description
Author: Donald H. Granbois
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Author: David Brinberg
Publisher: Springer Science & Business Media
ISBN: 1461235162
Category : Social Science
Languages : en
Pages : 355
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Book Description
Recent research on joint or dyadic decision making has received renewed attention from behavioral scientists. This interest is due mostly to the advances in analytic and conceptual models used to study interaction processes. A number of related disciplines have used distinctive paradigms to study the same focal problem: namely, the processes by which two people interact, come to resolve a problem and, finally, reach a decision. Dyadic Decision Making presents in a single, integrated volume the conceptual and analytic strategies developed in communications research, marketing, psychology and sociology to investigate joint decision making.
Author: Linda Michele Vorce Beck
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 418
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Author: Jagdish N. Sheth
Publisher:
ISBN:
Category : Decision making
Languages : en
Pages : 44
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Book Description
This study is designed to gain insights into various aspects of family decision making. Specifically, the study examines the prevalance of autonomous versus joint decision making, the incidence of conflict in joint decision making, and the tactics used by individual household members in resolving conflict.
Author: Nelson N. Foote
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 376
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Book Description
Author: Monika K
Publisher:
ISBN: 9785206511895
Category : Art
Languages : en
Pages : 188
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Book Description
For over the dictionary it is an universal accepted and welcomd truth is women are great decision-makers and influencers in the family purchase decision making. There is a common phrase in the marketing concept is "the customer is the king". In the same way, the women customers are the king when it comes to purchasing consumer durables for their families. Women are considered multi-tasker because they in an around the house in society does all the work. The preferences in desires of each member of the family differ. Women who are the primal member of the family try to recognise the desires of the members and makes the decision. In the event of purchasing consumer durables, the discussion within the family may give the best output of what to purchase? How much to purchase? Which brand to purchase? The face a lot of dilemma at the time of deciding an a product. Hence, decision making is the process of identifying the need in the family, jointly collects information, assessing the list of alternatives, and making the purchase decision. Marketers are well known that female consumers are different from male the durable products are provided according to the consumption pattern and behaviour of each consumer, especially in consumer appliances or white goods. These usage of white goods are frequent among women consumers because they are the ultimate users.
Author: Tina Harrison
Publisher: Routledge
ISBN: 1134095627
Category : Business & Economics
Languages : en
Pages : 897
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Book Description
Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods and indeed many other intangible services. This book is therefore a timely and much needed comprehensive compendium that reflects the development and maturation of the research domain, and pulls together, in a single volume, the current state of thinking and debate. The events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process. Edited by an international team of experts, this book will provide the latest thinking on how to manage such challenges and will be vital reading for students and lecturers in financial services marketing, policy makers and practitioners.
Author: William K. Brandt
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 638
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Author: Rhea Vivian Shields
Publisher:
ISBN:
Category : Decision making
Languages : en
Pages : 374
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Book Description
