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Author: Pradeep Chandra
Publisher: Roli Books Private Limited
ISBN: 8174369481
Category : Business & Economics
Languages : en
Pages : 124
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Book Description
Drawing from his extensive business management experience, Pradip Chanda turns traditional wisdom on its head when he proposes that brand loyalty is inversely proportional to the income and education levels of the 'knowledge consumer'. He examines how and why brands have become strategic assets, traces the evolution of knowledge consumer and what can companies do to protect equity of the brands they have nurtured over decades. A new approach to building brand loyalty that gives marketers a competitive edge in today's high-tech, high-stakes and brand-hostile environment. The book combines the knowledge with engaging real-life case studies and proven examples.
Author: Pradeep Chandra
Publisher: Roli Books Private Limited
ISBN: 8174369481
Category : Business & Economics
Languages : en
Pages : 124
Get Book Here
Book Description
Drawing from his extensive business management experience, Pradip Chanda turns traditional wisdom on its head when he proposes that brand loyalty is inversely proportional to the income and education levels of the 'knowledge consumer'. He examines how and why brands have become strategic assets, traces the evolution of knowledge consumer and what can companies do to protect equity of the brands they have nurtured over decades. A new approach to building brand loyalty that gives marketers a competitive edge in today's high-tech, high-stakes and brand-hostile environment. The book combines the knowledge with engaging real-life case studies and proven examples.
Author: Elizabeth Haydon
Publisher: Hachette UK
ISBN: 0575105038
Category : Fiction
Languages : en
Pages : 529
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Book Description
The continuing adventures of Rhapsody, The Brother and Grunthor, three of the most engaging characters of modern fantasy, will take the reader ever further into the extraordinarily imagined, complex and exciting world of Elizabeth Haydon's landmark fantasy books. This is a series that spans epochs of time in a richly imagined, carefully thought out, wholly entrancing world. Haydon is unusual in her ability to create great characters, original slants on fantasy standards and cohesive imaginary worlds. This is the standout fantasy series of the early 21st century.
Author: Hubert Selby
Publisher: Open Road Media
ISBN: 1453239693
Category : Fiction
Languages : en
Pages : 326
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Book Description
A tale of four people trapped by their addictions, the basis for the acclaimed Darren Aronofsky film, by the author of Last Exit to Brooklyn. Sara Goldfarb is devastated by the death of her husband. She spends her days watching game shows and obsessing over appearing on television as a contestant—and her prescription diet pills only accelerate her mania. Her son, Harry, is living in the streets with his friend Tyrone and girlfriend Marion, where they spend their days selling drugs and dreaming of escape. When their heroin supply dries up, all three descend into an abyss of dependence and despair, their lives, like Sara’s, doomed by the destructive power of drugs. Tragic and captivating, Requiem for a Dream is one of Selby’s most powerful works, and an indelible portrait of the ravages of addiction. This ebook features an illustrated biography of Hubert Selby Jr. including rare photos from the author’s estate.
Author: Noam Chomsky
Publisher: Seven Stories Press
ISBN: 1609807375
Category : Political Science
Languages : en
Pages : 170
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Book Description
A NEW YORK TIMES BESTSELLER! In his first major book on the subject of income inequality, Noam Chomsky skewers the fundamental tenets of neoliberalism and casts a clear, cold, patient eye on the economic facts of life. What are the ten principles of concentration of wealth and power at work in America today? They're simple enough: reduce democracy, shape ideology, redesign the economy, shift the burden onto the poor and middle classes, attack the solidarity of the people, let special interests run the regulators, engineer election results, use fear and the power of the state to keep the rabble in line, manufacture consent, marginalize the population. In Requiem for the American Dream, Chomsky devotes a chapter to each of these ten principles, and adds readings from some of the core texts that have influenced his thinking to bolster his argument. To create Requiem for the American Dream, Chomsky and his editors, the filmmakers Peter Hutchison, Kelly Nyks, and Jared P. Scott, spent countless hours together over the course of five years, from 2011 to 2016. After the release of the film version, Chomsky and the editors returned to the many hours of tape and transcript and created a document that included three times as much text as was used in the film. The book that has resulted is nonetheless arguably the most succinct and tightly woven of Chomsky's long career, a beautiful vessel--including old-fashioned ligatures in the typeface--in which to carry Chomsky's bold and uncompromising vision, his perspective on the economic reality and its impact on our political and moral well-being as a nation. "During the Great Depression, which I'm old enough to remember, it was bad–much worse subjectively than today. But there was a sense that we'll get out of this somehow, an expectation that things were going to get better . . ." —from Requiem for the American Dream
Author: Ed Kurtz
Publisher: Crossroad Press
ISBN: 1637898843
Category : Fiction
Languages : en
Pages : 381
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Book Description
The epic saga of Boon Angchuan ends— —but not before she finally finishes her bloody quest. Edward Splettstoesser and Liliana Contreras have been on the trail together for the better part of a decade, searching for their long-lost friend Boon. After so many dusty miles and bitter disappointments, they finally track her down to a Wyoming prison and begin hatching plans to break her out. But all hell breaks loose, and in the middle of the pandemonium is “the Frenchman,” one Emile Champlain, who may very well hold the long-sought secret of what truly happened to Boon’s mother, Pimchan. The chase is on, from the Wyoming State Prison to a hellish confrontation at a cattle ranch, ultimately leading them to the frozen, far-flung Alaskan and Western Canadian wildernesses in the throes of the Gold Rush. There, Champlain holds court over his ill-gotten fiefdom and awaits the final showdown with the wildest woman in the west. The explosive conclusion to the Boon Trilogy, A Requiem for Boon is her biggest, bloodiest, and most consequential adventure yet, where the fates of her and her dearest friends all hang precariously in the balance.
Author: David Lindsey
Publisher: Bantam
ISBN: 0553575945
Category : Fiction
Languages : en
Pages : 445
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Book Description
While investigating a case involving serial murders, FBI special agent Cate Cuevas has to build a close relationship with the killer.
Author: Yoshida Mitsuru
Publisher: Naval Institute Press
ISBN: 1612512089
Category : History
Languages : en
Pages : 204
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Book Description
This richly detailed tribute to the legendary Yamato is now back in print by popular demand. Equipped with the largest guns and heaviest armor and having the greatest displacement of any ship ever built, the Yamato proved to be a formidable opponent to the U.S. Pacific Fleet in World War II. This classic in the Anatomy of the Ship series contains a full description of the design and construction of the battleship including wartime modifications, and a career history. This is followed by a substantial pictorial section with rare onboard views of Yamato and her sister ship, a comprehensive portfolio of more than 600 perspective and three-view drawings, and 30 photographs. Such a handsome and thorough work is guaranteed to impress modelmakers, ship enthusiasts, and naval historians.
Author: RJ Young
Publisher: Catapult
ISBN: 1640095039
Category : History
Languages : en
Pages : 276
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Book Description
Longlisted for the Reading the West Book Awards NAACP Image Award Nominee for Outstanding Literary Work - Non-Fiction With journalistic skill, heart, and hope, Requiem for the Massacre reckons with the tension in Tulsa, Oklahoma, one hundred years after the most infamous act of racial violence in American history More than one hundred years ago, the city of Tulsa, Oklahoma, perpetrated a massacre against its Black residents. For generations, the true story was ignored, covered up, and diminished by those in power and in a position to preserve the status quo. Blending memoir and immersive journalism, RJ Young shows how, today, Tulsa combats its racist past while remaining all too tolerant of racial injustice. Requiem for the Massacre is a cultural excavation of Tulsa one hundred years after one of the worst acts of domestic terrorism in U.S. history. Young focuses on unearthing the narrative surrounding previously all-Black Greenwood district while challenging an apocryphal narrative that includes so-called Black Wall Street, Booker T. Washington, and Black exceptionalism. Young provides a firsthand account of the centennial events commemorating Tulsa's darkest day as the city attempts to reckon with its self-image, commercialization of its atrocity, and the aftermath of the massacre that shows how things have changed and how they have stayed woefully the same. As Tulsa and the United States head into the next one hundred years, Young’s own reflections thread together the stories of a community and a nation trying to heal and trying to hope.
Author: José M. Álvarez-Monzoncillo
Publisher: Taylor & Francis
ISBN: 100068699X
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence. What influence capacity do they have? Why are intimate or personal aspects shared with unknown people? Who are the big beneficiaries? How much is vanity and how much altruism? What business is behind these social networks? What dangers do they contain? What volume of business can we estimate they generate? How are they transforming cultural industries? What legislation is applied? How does the legislation affect these communications when they are sponsored? Is the privacy of users violated with the data obtained? Who is the owner of the content? Are they to blame for "fake news"? In this changing, challenging and intriguing environment, The Dynamics of Influencer Marketing discusses all of these questions and more. Considering this complexity from different perspectives: technological, economic, sociological, psychological and legal, the book combines the visions of several experts from the academic world and provides a structured framework with a wide approach to understand the new era of influencing, including the dark sides of it. It will be of direct interest to marketing scholars and researchers while also relevant to many other areas affected by the phenomenon of social media influence.
Author: Grant Gordon
Publisher: Kogan Page Publishers
ISBN: 0749461837
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
Many of the world's most successful businesses are family owned. With this comes the threat of family bust-ups, sibling rivalry and petty jealousies. Family Wars takes you behind the scenes on a rollercoaster ride through the ups and downs of some of the biggest family-run companies in the world, showing how family in-fighting has threatened to bring about their downfall. Whether it's the Redstone's courtroom battles or the feud over Henry Ford's reluctance to let go of the reigns, the book reveals the origins, the extent and the final resolution of some of the most famous family feuds in recent history. Names you'll recognise include: the Gallo Family; the Guinness story; the Pathak family; and the Gucci family. An astonishing exposé of the way families do business and how arguments can threaten to blow a business apart, Family Wars also offers valuable advice on how such problems can be contained and solved.
