Author: MAHATHIR BIN RUKMAN HAKEEM (TP038530)
Publisher:
ISBN:
Category : Consumer satisfaction
Languages : en
Pages : 98

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Author: KINZA SALAHUDDIN (TP036665)
Publisher:
ISBN:
Category : Consumer satisfaction
Languages : en
Pages : 111

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Author: Dr. Mohamed Syazwan Ab Talib
Publisher: Partridge Publishing Singapore
ISBN: 1543746721
Category : Business & Economics
Languages : en
Pages : 156

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Book Description
Halal food certification plays a pivotal role in both consumers food purchase and consumption, and food manufacturers business conducts. The growing trends of Halal food have encouraged firms to implement Halal food certification. Numerous studies have recognized the importance of Halal food certification to consumers rather than Halal food manufacturers. However, Halal food certificate motivations, implementation, and the impact on firm performance, particularly the Malaysia Standard on Halal Food (MS1500:2009) are hardly examined. Therefore, this study aims to investigate the motivations behind Halal food certification and its impact on food manufacturers operational, marketing, and financial performances. Resource-based view and institutional theory underpin the proposed conceptual framework of the study. Five hypotheses were proposed to determine the relationships between certification motivations and firm performances. A quantitative methodology was adopted and data were collected using self-administered questionnaires. A total of 210 Halal-certified food manufacturing companies in Peninsular Malaysia participated in the survey. A partial least square structural equation modeling was conducted for data analysis. A key finding is that both the external and internal motivations positively influence Halal food certificate implementation. Moreover, it was also found that implementing Halal food certification has a positive relationship with firm performance. Further findings indicated that government intervention, consumer demand, industry competition, employee commitment, operation improvement, and marketing return are significant motivators for Halal food certificate implementation. Results also revealed that Halal food certification has a significant impact on the respondents operation, marketing, and financial performances. Theoretically, this study offers insights to the significance of consumer pressure as a normative isomorphism in the institutional theory. Additionally, this study reinforces the understanding of Halal food certification as a significant and relevant strategic tool to remain competitive within the profoundly homogenous and saturated food industry. Practically, the information gained from this research could potentially be beneficial to encourage non-certified firms to become Halal-certified. Future research are encouraged to study the motives and impact of Halal food certification from various countries, as well as apply this research across other industries like pharmaceutical, tourism, or cosmetic.

Author: Omkar Dastane
Publisher:
ISBN:
Category :
Languages : en
Pages : 22

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It is an undisputed fact that the cost of Customer Retention is far lesser than that of acquiring fresh ones. Customer satisfaction is undoubtedly one of the strong factors ensuring customer retention. Several researches have been done in the past to identify factors influencing customer satisfaction and in turn leading to customer retention. With changing perceptions, preferences and markets, we find a need to reinvestigate what are the key factors of customer satisfaction affecting customer retention in Malaysian fast food industry. Product quality, service quality, prices, facility and emotional factor are selected as factors of customer satisfaction (independent variables) based on extensive literature review. The research uses primary data collected from 180 Malaysian fast food customers using a multi-factor questionnaire with a Likert-scale from 1 to 5. To ensure reliability and validity the questionnaire was checked by Cronbach's Alpha and principal components analysis was carried out. Correlation and regression analysis is conducted using SPSS 21 to identify influence and impact of selected factors on customer retention. Descriptive statistics show that the most significant key factor of customer satisfaction is emotional factor followed by store facility, service quality and prices and the lease poor is product quality. Emotional factor and facility plays important role in customer satisfaction that ensures customer retention in Malaysian fast food industry.

Author: Muhammad Bashir
Publisher: GRIN Verlag
ISBN: 3389057366
Category : Business & Economics
Languages : en
Pages : 48

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Bachelor Thesis from the year 2021 in the subject Business economics - Market research, Shaheed Zulfikar Ali Bhutto Institute of Science & Technology (Shaheed Zulfikar Ali Bhutto Institute of Science and Technology), course: Bachelors in Business, language: English, abstract: This research investigates the key factors influencing customer loyalty within the fast-food sector of Hyderabad. By examining the relationships between food quality, service quality, pricing strategies, and promotional efforts, this study aims to identify the critical elements that contribute to customer retention and satisfaction in the local fast-food market.

Author: Miss Usanee Wacharajirasophon
Publisher:
ISBN:
Category :
Languages : en
Pages : 272

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With the rising global demand for Halal food, more countries have emerged to serve this potential market, including non-Muslim countries. Thailand is one of them which plans to be a Halal food hub with the aim to become a major Halal food exporter regardless of the relevant Halal issues in the country. The demand for Halal food in the Thai market itself has also increased recently and continue to have an upward trend. If it is this reason, an investigation of Muslim consumers' consumption behavior becomes an interesting subject. Many researches have been conducted to try to understand factors that influence Muslim consumers in their choice of purchase. Previous researches support that behaviors are greatly influenced by intention while many researches on consumer intention to purchase Halal food have been conducted in the Muslim countries. This study emphases consumer intention to purchase Halal food in non-Muslim country, Thailand. The data were collected by self-administered questionnaires from respondents in the Songkhla province. The proposed research model is based on the Theory of Planned Behavior (TPB) and extended to include certain relevant factors to investigate the association among attitude, subjective norm, perceived behavioral control, religiosity, and trust on consumer intention to purchase Halal food. Factor analysis was conducted to ensure the validity of the research instrument. Then, the Partial Least Square (PLS) was utilized to test the hypotheses. The findings indicate that the extended Theory of Planned Behavior (TPB) is applicable to explain consumer intention to purchase Halal food in Thailand. Four out of five propositions had significant support in which attitude, subjective norm, religiosity, and trust predict consumer intention to purchase Halal food among Thai Muslim consumers, though perceived behavioral control did not show a significant influence on consumer intention. The findings of this research provide valuable implication for Marketing Managers and also contribute to the academic perspective by enlarging the body of knowledge.

Author: MAMADOU LY.
Publisher:
ISBN:
Category :
Languages : en
Pages : 72

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Author: KEKASHAN SALAHUDDIN (TP036663)
Publisher:
ISBN:
Category : Consumer satisfaction
Languages : en
Pages : 98

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Author: Luen Her Yap
Publisher:
ISBN:
Category : Consumer satisfaction
Languages : en
Pages : 180

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Author: Aiedah Abdul Khalek
Publisher:
ISBN:
Category :
Languages : en
Pages :

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