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Author: Scott M. Cutlip
Publisher: Madison, University of Wisconsin Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
Author: Scott M. Cutlip
Publisher: Madison, University of Wisconsin Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
Author: United States Civil Service Commission. Library
Publisher:
ISBN:
Category : Personnel management
Languages : en
Pages : 76
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Book Description
Author: Trevor Morris
Publisher: Bloomsbury Publishing
ISBN: 1137495707
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, politics, celebrity PR and corporate communications, and takes account of the rapid change in the PR industry. It It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world-not least its controversial but crucial relationship with the media. PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of international top-level experience, insider knowledge and years of teaching and writing about PR. It will be invaluable for students taking public relations at undergraduate and postgraduate levels and essential reading for those seeking to start a career in this dynamic, fast-growing profession. New to this Edition: - Content has been fully updated throughout to ensure up-to-date overview of the topics at hand - Interviews with leading figures in PR and beyond - A thoroughly revised and expanded chapter on digital PR
Author: United States. Office of Personnel Management. Library
Publisher:
ISBN:
Category : Civil service
Languages : en
Pages : 448
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Book Description
Author: New York Public Library. Municipal Reference Library
Publisher:
ISBN:
Category : Cities and towns
Languages : en
Pages : 696
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Book Description
Author: Library of Congress. Copyright Office
Publisher: Copyright Office, Library of Congress
ISBN:
Category : Copyright
Languages : en
Pages : 966
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Book Description
Includes Part 1, Number 1: Books and Pamphlets, Including Serials and Contributions to Periodicals (January - June)
Author: Edwin Truman Coman
Publisher: Univ of California Press
ISBN:
Category : Best books
Languages : en
Pages : 344
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Book Description
Author: Scott M. Cutlip
Publisher:
ISBN: 9780758113726
Category :
Languages : en
Pages : 0
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Book Description
Author: Trevor Morris
Publisher: Routledge
ISBN: 1000327981
Category : Language Arts & Disciplines
Languages : en
Pages : 247
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Book Description
This book is a pragmatic, case-rich guide to how current and future public relations practitioners can apply ethical principles and the industry’s codes of ethics to their day-to-day work. Authors Trevor Morris and Simon Goldsworthy draw on their years of industry and academic experience to illustrate key ethical issues and ground them in reality, all within an international frame of reference. Public Relations Ethics incorporates interviews with industry practitioners, offering contrasting perspectives as well as recent examples of real-life complaints and disciplinary issues. Provocative questions and exercises help readers grapple with ethical dilemmas and review the key scenarios and challenges that PR people face. The book is ideal at the undergraduate, postgraduate and continuing education levels as a core text for public relations ethics courses and a supplementary text for general public relations survey courses. Accompanying the text are online resources for both students and instructors, including lecture slides and links to further resources.
Author: Library of Congress
Publisher:
ISBN:
Category :
Languages : en
Pages : 638
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Book Description
