A Production Study and Audience Evaluation of a Television Play Reading PDF Download
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Author: Yaron Simon Nathanson
Publisher:
ISBN:
Category :
Languages : en
Pages : 288
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Book Description
Author: Yaron Simon Nathanson
Publisher:
ISBN:
Category :
Languages : en
Pages : 288
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Book Description
Author: Michael Curtin
Publisher: Univ of California Press
ISBN: 0520251342
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
Delineates the globalizing pressures and opportunities that have dramatically transformed the terrain of Chinese film and television, including the end of the cold war, the rise of the World Trade Organization, and the escalation of democracy movements. This book examines the prospect of a global Chinese audience.
Author: David Morley
Publisher: Routledge
ISBN: 1134937695
Category : History
Languages : en
Pages : 331
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Book Description
A multi-faceted exploration of audience research, in which Morley draws on a rich body of empirical work to examine the emergence, development and future of audience research.
Author: Roger Condon Allen
Publisher:
ISBN:
Category :
Languages : en
Pages : 382
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Book Description
Author: Virginia Nightingale
Publisher: Psychology Press
ISBN: 9780415143981
Category : Performing Arts
Languages : en
Pages : 188
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Book Description
"A critical overview of two decades of research into the television audience" -- [i].
Author: Pieter Jacobus Fourie
Publisher: Juta and Company Ltd
ISBN: 9780702156564
Category : Language Arts & Disciplines
Languages : en
Pages : 620
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Book Description
This book includes theoretical approaches as well as a production section that focuses on basic techniques and introductory applications of media studies.
Author:
Publisher:
ISBN:
Category : College and school drama
Languages : en
Pages : 480
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Book Description
Supplements issued for and bound with some vols.
Author: Jason Mittell
Publisher: Oxford University Press, USA
ISBN:
Category : Performing Arts
Languages : en
Pages : 484
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Book Description
Exploring television at once as a technological medium, an economic system, a facet of democracy, and a part of everyday life, this landmark text uses numerous sidebars and case studies to demonstrate the past, immediate, and far-reaching effects of American culture on television--and television's influence on American culture. Arranged topically, the book provides a broad historical overview of television while also honing in on such finer points as the formal attributes of its various genres and its role in gender and racial identity formation.
Author: James Webster
Publisher: Routledge
ISBN: 1135603413
Category : Business & Economics
Languages : en
Pages : 417
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Book Description
Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the to
Author: James G. Webster
Publisher: Psychology Press
ISBN: 9780805830996
Category : Performing Arts
Languages : en
Pages : 282
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Book Description
This second edition of Ratings Analysis provides a practical guide for conducting audience research, offering readers the tools to become savvy, discriminating consumers of the audience information that floods the electronic media --from broadcasting, to cable, to the World Wide Web. Reflecting a highly practical orientation, Ratings Analysis focuses on the types of data media professionals encounter in their day-to-day work. Readers are introduced to the various applications of audience research in advertising, programming, financial analysis, and social policy. The text also covers the growth of the audience measurement business, and how audience ratings information currently is created and packaged, concluding with a discussion of how media audiences take shape and the analytical techniques commonly used to study them. Key features of the second edition include: * An overview of the major types of audience research, * Current examples of the most common audience research reports, * A complete glossary of audience research terms, and * A listing of the major suppliers of syndicated audience research. Appropriate for advanced courses in audience research, media research, and programming, this second edition provides a thorough and up-to-date presentation of the ratings industry and the analysis process.
