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Author: Dr. Yongqiang LIU _永_
Publisher: 清華大學出版社
ISBN: 7302422591
Category : Business & Economics
Languages : en
Pages : 364
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Book Description
�Today’s global citizens operate business and management endeavors on a global scale. Globalization generates an increasing demand for effective communication in diverse cultural contexts and challenges the relevance of culture in operating businesses in the global village. Communication differences are apparent in many scenarios. Expatriates of international organizations operating abroad adopt their native cultural values to motivate employees of foreign cultures with an entirely different perspective. They use one culture’s motives to move people from other cultures. In global marketing communication, the communicators use values systems of their native culture to develop advertising for other cultures. They use categorizations of one culture to describe others. Such divergence in attitudes, perspectives and priorities of suppliers, and customers with different cultural backgrounds have led to many project failures in international organizations. An in-depth understanding of cultural backgrounds and the potential impact on communication of the people one is interacting with can increase the probability of business success among investors, managers, entrepreneurs and employees operating in diverse cultures. However, effective cross cultural business communication needs to recognize and adopt an interdisciplinary perspective in understanding the cultural forces (Leung, K. et al., 2005). Therefore, we need a multidisciplinary paradigm to carry on effective and successful business communication in our contemporary global village. 本_构建有效的跨文化商__通理_模型，__企_商__略、宏_社_文化、__文化在构建企__通_略中的作用与影_，研究_言与文化在信息__与解__程中的作用，以及_通中的有效_言策略和模糊_言策略。同_，本__合理_模型，提出了有效的跨文化___通_略、_告_通_略和_判_通_略，并提供了提高_通效率与效果的技能和方法。
Author: Dr. Yongqiang LIU _永_
Publisher: 清華大學出版社
ISBN: 7302422591
Category : Business & Economics
Languages : en
Pages : 364
Get Book Here
Book Description
�Today’s global citizens operate business and management endeavors on a global scale. Globalization generates an increasing demand for effective communication in diverse cultural contexts and challenges the relevance of culture in operating businesses in the global village. Communication differences are apparent in many scenarios. Expatriates of international organizations operating abroad adopt their native cultural values to motivate employees of foreign cultures with an entirely different perspective. They use one culture’s motives to move people from other cultures. In global marketing communication, the communicators use values systems of their native culture to develop advertising for other cultures. They use categorizations of one culture to describe others. Such divergence in attitudes, perspectives and priorities of suppliers, and customers with different cultural backgrounds have led to many project failures in international organizations. An in-depth understanding of cultural backgrounds and the potential impact on communication of the people one is interacting with can increase the probability of business success among investors, managers, entrepreneurs and employees operating in diverse cultures. However, effective cross cultural business communication needs to recognize and adopt an interdisciplinary perspective in understanding the cultural forces (Leung, K. et al., 2005). Therefore, we need a multidisciplinary paradigm to carry on effective and successful business communication in our contemporary global village. 本_构建有效的跨文化商__通理_模型，__企_商__略、宏_社_文化、__文化在构建企__通_略中的作用与影_，研究_言与文化在信息__与解__程中的作用，以及_通中的有效_言策略和模糊_言策略。同_，本__合理_模型，提出了有效的跨文化___通_略、_告_通_略和_判_通_略，并提供了提高_通效率与效果的技能和方法。
Author: 刘永强
Publisher:
ISBN:
Category : Industrial management
Languages : en
Pages : 362
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Book Description
Author: Urszula Michalik
Publisher: Springer Nature
ISBN: 3030585514
Category : Language Arts & Disciplines
Languages : en
Pages : 274
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Book Description
This book aims to present the results of research in the sphere of business language and culture, as well as the experience of pedagogical staff and practitioners concerned with broadly understood business. The highly complex nature of contemporary business environment, approached from both the theoretical and practical standpoint, does not cease to prove that research into business studies cannot be dissociated from the cultural and linguistic context. The chapters included in this book were contributed by academics and practitioners alike, which offers a balanced approach to the topic and ensures high levels of diversity together with an undeniable homogeneity. They were gathered with a view to show various aspects of business language, perceived both as a medium of communication and as a subject of research and teaching. They are concerned with business culture as well, including business ethics and representations of business in popular culture. Owing to its multidisciplinary approach, the book presents a roadmap towards successful functioning in business settings, highlighting such issues as education for business purposes, the study of language used in business contexts, the aspects of cross-cultural communication, as well as ethical behaviour based upon different values in multicultural business environments. Given its multifarious character, the book surely appeals not only to academics, but also to the interested laymen and students who wish to expand their knowledge of business studies and related phenomena.
Author: Thomas Warren
Publisher: Routledge
ISBN: 1351845136
Category : Psychology
Languages : en
Pages : 116
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Book Description
"Cross-Cultural Communication" is a collection of essays that examines how practitioners can improve the acceptance of their documentation when communicating to cultures other than their own. The essays begin by examining the cross-cultural issues relating to quality in documentation. From there, the essays look at examples of common documents, analysing them from several perspectives. Specifically, the author uses communication theories (such as Bernstein's Elaborated and Restricted Code theory and Marwell and Schmidt's Compliance-Gaining theory) to show how documents used by readers who are not native speakers of English can be written and organized to increase their effectiveness. The principal assumption about how practitioners create their documents is that, while large organizations can afford to write, translate, and then localize, small- to medium-size organizations produce many documents that are used directly by people in other cultures-often without translating and localizing. The advantage the writer gains from these essays is in understanding the strategies and knowing the kinds of strategies to apply in specific situations. In addition, the essays can serve as a valuable resource for students and teachers alike as they determine ways to understand how cross-cultural communication is different and why it makes a difference. Not only do students need to be aware of the various strategies they may apply when creating documents for cross-cultural settings, they also need to see how research can apply theories from different areas-in the case of these essays, communication and rhetorical theories. Another value of the essays is to show the students the role standards play in cross-cultural communication; standards are written by committees that follow style rules developed by the International Standardization Organization in Geneva. Thus, both students and practitioners can find valuable cross-cultural communication advice in these essays.
Author: Robert Gibson
Publisher: Oxford University Press
ISBN: 9780194421805
Category : Business & Economics
Languages : en
Pages : 128
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Book Description
The intercultural challenge - Cultural dimensions - Business communication - Cultures - Going further.
Author: B. Hurn
Publisher: Springer
ISBN: 0230391141
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
A comprehensive survey of the key areas of research in cross-cultural communication, based on the authors' experience in organizing and delivering courses for undergraduate and postgraduate students and in business training in the UK and overseas.
Author: Phillip Khan-Panni
Publisher: How To Books Ltd
ISBN: 9781857037999
Category : Business communication
Languages : en
Pages : 268
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Book Description
'Communicating Across Cultures' demonstrates how to tailor your own communication style to a multi-cultural audience for best outcomes. The authors are both experienced public speakers and trainers.
Author: Sven Rosenhauer
Publisher: GRIN Verlag
ISBN: 3640238265
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
La 4è de couv. indique : "The purpose of the present thesis is to examine if and to which extent cultures converge in an international business environment and if intercultural competence has a bearing on it. Therefore, theoretical and practical insights in the subject of culture, its implicit and explicit differences, as well as its measurements will be proved. (...)."
Author: Stella Ting-Toomey
Publisher: Guilford Publications
ISBN: 1462536476
Category : Business & Economics
Languages : en
Pages : 489
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Book Description
"Description: This highly regarded text--now revised and expanded with 50% new material--helps students and professionals mindfully build their knowledge and competencies for effective intercultural communication on any setting. The authors' comprehensive, updated theoretical framework (integrative identity negotiation theory) reveals how both verbal and nonverbal communication are affected by multilayered facets of identity. Written in a candid, conversational style, the book is rich with engaging examples illustrating cultural conflicts and misunderstandings that arise in workplace, educational, interpersonal, and community contexts. Readers learn how to transform polarized conversations into successful intercultural engagements by combining culture-specific knowledge with mindful listening and communication skills. Key Words: intercultural communication, cross-cultural communication, human communication, communication skills, cultural competence, ethnic relations, ethnic studies, multicultural counseling, international business relations, cultural diversity, cross-cultural psychology, ethnography, mindful communication, mindfulness, intergroup communication, integrative identity negotiation theory, acculturation, adjustment, immigration, immigrants, listening skills, textbooks, texts, college classes, college courses, college students, undergraduates, graduates, foreign students, refugees, social psychology, sociolingustics, international competence"--
Author: Bertha Du-Babcock
Publisher: Taylor & Francis
ISBN: 1040104592
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
This book examines intercultural business communication issues and practices from a global and interdisciplinary perspective with an Asian focus, which is essential to any contemporary study on business communication. It broadens reader’s understanding of language, culture, and international business and equips them with intercultural business communication tools. The authors incorporate frameworks from business, management, and communication disciplines. The book comprises three parts. The first six chapters focus on developing theoretical frameworks and application for language, culture, and international business streams. Chapters 7 and 8 address the link-pin communication theories and practices. Link pin is the bilingual communicator standing between primary communicators and relaying messages back and forth in an interactive communication process. Chapter 9 discusses (intercultural) business communication in the digital age. The book concludes by revisiting and integrating universal theories to move toward global situational theories meeting this ever-changing intercultural environment. Approaching business communication from the individual, organizational, and industry levels, the book’s integrated conceptual framework allows readers to progress to more advanced business communication concepts in a staged way. Readers will gain an appreciation of the underlying theories of business communication and practical guidelines to apply the frameworks to meet their own commercial needs. This book is an essential guide for practitioners and researchers in today’s global business environment. It also benefits students with majors in intercultural business communication and international business.
