Author: Xuanming Su
Publisher:
ISBN:
Category :
Languages : en
Pages : 35
Get Book Here
Book Description
This paper introduces a model to capture the behavioral phenomenon of inertia in inter-temporal consumer purchase decisions. We define inertia as the inherent tendency to refrain from making any purchase. This is represented by a utility premium that is required to trigger purchases. Inertia may induce consumers to wait even when it is optimal to buy immediately. We show that our model of inertia is consistent with well-established behavioral regularities, such as loss aversion and probability weighting in the sense of prospect theory, and hyperbolic time preferences.We embed this decision model within a dynamic pricing context. The firm has a fixed capacity of a particular product and sells it over two time periods to a market consisting of both rational and inertial consumers. We find that the depth of inertia (i.e., strength of inertial effects) always hurts seller profits but the breadth of inertia (i.e., the proportion of inertial consumers) may sometimes be beneficial. We offer practical recommendations for firms to influence both depth and breadth of consumer inertia.
Author: Özalp Özer
Publisher: OUP Oxford
ISBN: 0191634271
Category : Business & Economics
Languages : en
Pages : 976
Get Book Here
Book Description
The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.
Author: Zheng Xu
Publisher: Springer Nature
ISBN: 3030433099
Category : Technology & Engineering
Languages : en
Pages : 718
Get Book Here
Book Description
This book presents the outcomes of the 2020 International Conference on Cyber Security Intelligence and Analytics (CSIA 2020), an international conference dedicated to promoting novel theoretical and applied research advances in the interdisciplinary field of cyber security, particularly focusing on threat intelligence, analytics, and countering cyber crime. The conference provides a forum for presenting and discussing innovative ideas, cutting-edge research findings, and novel techniques, methods and applications on all aspects of Cyber Security Intelligence and Analytics. The 2020 International Conference on Cyber Security Intelligence and Analytics (CSIA 2020) is held at Feb. 28-29, 2020, in Haikou, China, building on the previous successes in Wuhu, China (2019) is proud to be in the 2nd consecutive conference year.
Author: Jiazhen Huo
Publisher: Springer Nature
ISBN: 9811598770
Category : Business & Economics
Languages : en
Pages : 265
Get Book Here
Book Description
This book is developed by focusing on the four issues: (1) product strategy of private brand; (2) pricing strategy of private brand; (3) channel strategy with private brand introduction; and (4) supply chain coordination with private brand introduction. Private brand (PB), also known as private label (PL) or store brand (SB), refers to a brand created and controlled by a retailer. In the 1960s and 1970s, private labels began to emerge in France and England. Although private label has grown rapidly worldwide, market share varies greatly from region to region. According to Nielsen's 2018 Global Private Label Report, the largest markets for private-label products are found primarily in the more mature European retail markets. In recent years, many large domestic retail enterprises have launched their own brand products. With the growth of e-commerce, some online retailers have also launched private-label goods. JD started to introduce its private brands in 2010, with annual sales of its private brand products reaching several hundred million yuan. However, at present, the market share of China's private label is only 1-3%, which still has a big gap compared with Europe and America.The main challenges to China's private label lie in private brand operations management. Among them, how to select the correct product categories, how to make pricing decision, how to restructure channels and how to coordinate supply chain after introducing private brands are four operations management problems need to be solved.
Author: Elliot Bendoly
Publisher: Oxford University Press, USA
ISBN: 0199357226
Category : Business & Economics
Languages : en
Pages : 441
Get Book Here
Book Description
This handbook provides easy to access insights into behavioral phenomena in production and service settings, ready-to-play games and activities for class settings, and applicable prescriptions for practice. The text serves a dual role as a desk/training reference to practitioners seeking to develop greater system understanding among their workers.
Author: Seshan Ramaswami
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 428
Get Book Here
Book Description
Author: Youn-Hee Han
Publisher: Springer Science & Business Media
ISBN: 940075857X
Category : Technology & Engineering
Languages : en
Pages : 864
Get Book Here
Book Description
Recent advances in electronic and computer technologies have paved the way for the proliferation of ubiquitous computing and innovative applications that incorporate these technologies. This proceedings book describes these new and innovative technologies, and covers topics like Ubiquitous Communication and Networks, Security Systems, Smart Devices and Applications, Cloud and Grid Systems, Service-oriented and Web Service Computing, Embedded Hardware and Image Processing and Multimedia.
Author:
Publisher: Elsevier
ISBN: 0444633960
Category : Business & Economics
Languages : en
Pages : 530
Get Book Here
Book Description
Handbook of Behavioral Economics, Volume 2, Foundations and Applications offers critical perspectives on theoretical work within behavioral economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of the conceptual foundations underlying behavioral economics is written by, and for, economists, with chapters covering Intertemporal choice, Reference-dependent preferences, Beliefs, Cognition, Social preferences, Behavioral game theory, Welfare, and Neuroeconomics. - Helps academic and non-academic economists understand recent rapid changes in theoretical advances within behavioral economics - Designed for economists already convinced of the benefits of behavioral economics and mainstream economists who feel threatened by new developments in behavioral economics - Written for those who wish to become quickly acquainted with behavioral economics
Author: John R. Hauser
Publisher:
ISBN:
Category :
Languages : en
Pages : 76
Get Book Here
Book Description
Author: Vithala R. Rao
Publisher: Edward Elgar Publishing
ISBN: 1848447442
Category : Business & Economics
Languages : en
Pages : 617
Get Book Here
Book Description
Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.
