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Author: American Bible Society
Publisher:
ISBN:
Category : Bible
Languages : en
Pages : 64
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Book Description
Author: American Bible Society
Publisher:
ISBN:
Category : Bible
Languages : en
Pages : 64
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Book Description
Author: Peter J. Wosh
Publisher: Cornell University Press
ISBN: 1501711458
Category : History
Languages : en
Pages : 286
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Book Description
Civil war, the completion of transcontinental railroads, rapid urbanization and industrialization, the rise of managerial capitalism, and new entanglements abroad rent the fabric of life in nineteenth-century America. Through all the turmoil, the American Bible Society thrived. This engaging book tells how a modest antebellum reform agency responded to cataclysmic social change and grew to be a nonprofit corporate bureaucracy that managed, among other projects, what was one of the largest publishing houses in the United States.
Author: Thomas MacKellar
Publisher:
ISBN:
Category :
Languages : en
Pages : 352
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Book Description
Author: Walter A. Friedman
Publisher: Harvard University Press
ISBN: 0674263634
Category : History
Languages : en
Pages : 367
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Book Description
In this entertaining and informative book, Walter Friedman chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. From the mid-nineteenth century to the eve of World War II, the development of sales management transformed an economy populated by peddlers and canvassers to one driven by professional salesmen and executives. From book agents flogging Ulysses S. Grant's memoirs to John H. Patterson's famous pyramid strategy at National Cash Register to the determined efforts by Ford and Chevrolet to craft surefire sales pitches for their dealers, selling evolved from an art to a science. "Salesmanship" as a term and a concept arose around the turn of the century, paralleling the new science of mass production. Managers assembled professional forces of neat responsible salesmen who were presented as hardworking pillars of society, no longer the butt of endless "traveling salesmen" jokes. People became prospects; their homes became territories. As an NCR representative said, the modern salesman "let the light of reason into dark places." The study of selling itself became an industry, producing academic disciplines devoted to marketing, consumer behavior, and industrial psychology. At Carnegie Mellon's Bureau of Salesmanship Research, Walter Dill Scott studied the characteristics of successful salesmen and ways to motivate consumers to buy. Full of engaging portraits and illuminating insights, Birth of a Salesman is a singular contribution that offers a clear understanding of the transformation of salesmanship in modern America.
Author:
Publisher:
ISBN:
Category : Archives
Languages : en
Pages : 610
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Book Description
Includes sections "Reviews of books" and "Abstracts of archive publications (Western and Eastern Europe)."
Author: David Paul Nord
Publisher: Oxford University Press
ISBN: 0199883890
Category : Religion
Languages : en
Pages : 223
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Book Description
In the twenty-first century, mass media corporations are often seen as profit-hungry money machines. It was a different world in the early days of mass communication in America. Faith in Reading tells the remarkable story of the noncommercial religious origins of our modern media culture. In the early nineteenth century, a few visionary entrepreneurs decided the time was right to reach everyone in America through the medium of print. Though they were modern businessmen, their publishing enterprises were not commercial businesses but nonprofit societies committed to the publication of traditional religious texts. Drawing on organizational reports and archival sources, David Paul Nord shows how the managers of Bible and religious tract societies made themselves into large-scale manufacturers and distributors of print. These organizations believed it was possible to place the same printed message into the hands of every man, woman, and child in America. Employing modern printing technologies and business methods, they were remarkably successful, churning out millions of Bibles, tracts, religious books, and periodicals. They mounted massive campaigns to make books cheap and plentiful by turning them into modern, mass-produced consumer goods. Nord demonstrates how religious publishers learned to work against the flow of ordinary commerce. They believed that reading was too important to be left to the "market revolution," so they turned the market on its head, seeking to deliver their product to everyone, regardless of ability or even desire to buy. Wedding modern technology and national organization to a traditional faith in reading, these publishing societies imagined and then invented mass media in America.
Author: John Lardas Modern
Publisher: University of Chicago Press
ISBN: 0226533255
Category : Religion
Languages : en
Pages : 349
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Book Description
Ghosts. Railroads. Sing Sing. Sex machines. These are just a few of the phenomena that appear in John Lardas Modern’s pioneering account of religion and society in nineteenth-century America. This book uncovers surprising connections between secular ideology and the rise of technologies that opened up new ways of being religious. Exploring the eruptions of religion in New York’s penny presses, the budding fields of anthropology and phrenology, and Moby-Dick, Modern challenges the strict separation between the religious and the secular that remains integral to discussions about religion today. Modern frames his study around the dread, wonder, paranoia, and manic confidence of being haunted, arguing that experiences and explanations of enchantment fueled secularism’s emergence. The awareness of spectral energies coincided with attempts to tame the unruly fruits of secularism—in the cultivation of a spiritual self among Unitarians, for instance, or in John Murray Spear’s erotic longings for a perpetual motion machine. Combining rigorous theoretical inquiry with beguiling historical arcana, Modern unsettles long-held views of religion and the methods of narrating its past.
Author:
Publisher:
ISBN:
Category : Bible
Languages : en
Pages : 402
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Author: American Bible Society
Publisher:
ISBN:
Category : Bible
Languages : en
Pages : 394
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Author: Thomas MacKellar
Publisher:
ISBN:
Category : Printing
Languages : en
Pages : 364
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Book Description
