A Laboratory Experimental Investigation of the Effects of Repetition of Advertising PDF Download
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Author: Alan Grange Sawyer
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 692
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Book Description
Author: Alan Grange Sawyer
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 692
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Book Description
Author: Alan Grange Sawyer
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 732
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Book Description
Author: Roger Mark Heeler
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 526
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Book Description
Author: Linda Van Esch
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 804
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Book Description
Author: George E. Belch
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 728
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Book Description
Author: John R Rossiter
Publisher: SAGE
ISBN: 1526452162
Category : Business & Economics
Languages : en
Pages : 714
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Book Description
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan. The new SAGE Marketing Communications textbook is a contemporary evolution of the well-known Rossiter and Percy Advertising and Promotion Management textbook, which at its peak was adopted by six of the top 10 U.S. business schools – Stanford, Wharton, Columbia, Berkeley, UCLA, and Northwestern – as well as by the London Business School, Oxford’s Said Business School, and by most of the top business schools in Europe such as Erasmus University Rotterdam, INSEAD, and the Stockholm School of Economics. Key features include: An author analytical approach with checklist frameworks in chapters, providing students with a systematic guide to doing marketing communications. A managerial perspective, helping students to become a marketing manager and study as though they are in the role. Coverage of key new marketing communications topics such as branding and social media. In each of the end-of-chapter questions there are mini-cases that involve real brands, and the numerous examples throughout the text refer to globally known brands such as Gillette, Mercedes, Revlon, and Toyota. The book is supported by online instructor resources, including PowerPoint slides and teaching outlines for each chapter, multiple choice exam questions and answers, team project templates, true and false quizzes and answers, and an instructor manual. Suitable for Marketing Communications and Advertising & Promotion modules at UG and PG levels.
Author: Edward Carpenter Strong
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 956
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Book Description
Author: Library of Congress. Copyright Office
Publisher: Copyright Office, Library of Congress
ISBN:
Category : Copyright
Languages : en
Pages : 1076
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Author: American Marketing Association
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 762
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Book Description
Proceedings of the Spring and Fall conferences.
Author: Edward C. Strong
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 956
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Book Description
