Becoming a Media Mentor

Becoming a Media Mentor PDF Author: Cen Campbell
Publisher: American Library Association
ISBN: 0838914713
Category : Language Arts & Disciplines
Languages : en
Pages : 247

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Book Description
Guiding children's librarians to define, solidify, and refine their roles as media mentors, this book in turn will help facilitate digital literacy for children and families.

Becoming a Media Mentor

Becoming a Media Mentor PDF Author: Cen Campbell
Publisher: American Library Association
ISBN: 0838914713
Category : Language Arts & Disciplines
Languages : en
Pages : 247

Get Book Here

Book Description
Guiding children's librarians to define, solidify, and refine their roles as media mentors, this book in turn will help facilitate digital literacy for children and families.

A Guide to Working with the Media

A Guide to Working with the Media PDF Author:
Publisher:
ISBN:
Category : Mass media and business
Languages : en
Pages : 30

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Book Description


News for a Change

News for a Change PDF Author:
Publisher: SAGE
ISBN: 9780761919247
Category : Business & Economics
Languages : en
Pages : 170

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Book Description
If you think it's time for a change, then News for a Change is the book for you."--BOOK JACKET.

Media Training 101

Media Training 101 PDF Author: Sally Stewart
Publisher: John Wiley & Sons
ISBN: 9780471271550
Category : Business & Economics
Languages : en
Pages : 262

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Book Description
Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.

Exploring Media Culture

Exploring Media Culture PDF Author: Michael R. Real
Publisher: SAGE
ISBN: 9780803958777
Category : Language Arts & Disciplines
Languages : en
Pages : 340

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Book Description
'A beautifully written, intellectually challenging, and highly readable exploration of the mysteries of contemporary mass media and popular culture. Real does a masterful job of empowering his readers. Students will find this book fascinating, and in some cases terrifying' - Arthur Asa Berger, San Francisco State University

A Scientist's Guide to Talking with the Media

A Scientist's Guide to Talking with the Media PDF Author: Richard Hayes
Publisher: Rutgers University Press
ISBN: 9780813538587
Category : Language Arts & Disciplines
Languages : en
Pages : 228

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Book Description
In A Scientist's Guide to Talking with the Media, Richard Hayes and Daniel Grossman draw on their expertise in public relations and journalism to empower researchers in a variety of fields to spread their message on their own terms. The authors provide tips on how to translate abstract concepts into concrete metaphors, craft soundbites, and prepare for interviews. For those looking for a higher profile, the authors explain how to become a reporter's trusted source-the first card in the Rolodex-on controversial issues.

A Guide to Working with the Media

A Guide to Working with the Media PDF Author:
Publisher:
ISBN:
Category : Government and the press
Languages : en
Pages : 30

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Book Description


Maximize Your Social

Maximize Your Social PDF Author: Neal Schaffer
Publisher: John Wiley & Sons
ISBN: 1118756681
Category : Business & Economics
Languages : en
Pages : 226

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Book Description
Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.

Media Relations Handbook

Media Relations Handbook PDF Author: Minnesota. Department of Health
Publisher:
ISBN:
Category : Administrative agencies
Languages : en
Pages : 28

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Book Description


Making News

Making News PDF Author: David Henderson
Publisher: iUniverse
ISBN: 0595821820
Category : Business & Economics
Languages : en
Pages : 227

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Book Description
Making News: A Straight-Shooting Guide to Media Relations is an insider's look at today's changing news media with essential tips for: How to ensure your story will be chosen as today's news How to gain credibility and achieve effective coverage How to better communicate with reporters, editors and producers How to use media coverage to build a distinctive brand image From the perspective of an accomplished expert and with advice from leading journalists, Making News provides a deeper understanding of how the news business functions, how journalists judge the value of a legitimate story and how you can communicate with the media to achieve outstanding results. PRAISE FOR DAVID HENDERSON "Public relations is never as easy as it looks. So you are lucky to be reading this book, for few know PR as well as David Henderson. A skilled correspondent and a gifted man, David knows both sides of the process of delivering a message." -Harry Smith CBS News "David Henderson has worked both sides of the street-as a reporter and an advocate. He has that double advantage of knowing a story and knowing how to sell it." -Richard Serrano Los Angeles Times