Testimonial Advertising in the American Marketplace PDF Download
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Author: M. Moskowitz
Publisher: Springer
ISBN: 0230101712
Category : History
Languages : en
Pages : 243
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Book Description
This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarship on this enduring and pervasive marketing tool. Treating consumers as neither the victims nor the empowered foes of corporate practices, the authors gathered here contribute to new scholarship at the intersection of cultural and business history by examining how testimonials mediate negotiations between producers and consumers and shape modern cultural attitudes about social identity, advice, community, celebrity, and the consumption of brand-name goods and services.
Author: M. Moskowitz
Publisher: Springer
ISBN: 0230101712
Category : History
Languages : en
Pages : 243
Get Book Here
Book Description
This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarship on this enduring and pervasive marketing tool. Treating consumers as neither the victims nor the empowered foes of corporate practices, the authors gathered here contribute to new scholarship at the intersection of cultural and business history by examining how testimonials mediate negotiations between producers and consumers and shape modern cultural attitudes about social identity, advice, community, celebrity, and the consumption of brand-name goods and services.
Author: John Brooks
Publisher: Open Road Media
ISBN: 9781473611528
Category :
Languages : en
Pages : 464
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Book Description
'The best business book I've ever read.' Bill Gates, Wall Street Journal 'The Michael Lewis of his day.' New York Times What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety. These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened. Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks's insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history really does repeat itself. This business classic written by longtime New Yorker contributor John Brooks is an insightful and engaging look into corporate and financial life in America.
Author: Karin Buhmann
Publisher: Routledge
ISBN: 9781003056195
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
"Human rights are an interdisciplinary subject as well as a foundational aspect of the law. Their importance at the intersection of business and society is central, yet under-analysed. This book provides an accessible understanding of what human rights are, how business enterprises may impact human rights for better or for worse and how such impacts can or should be managed. Human Rights: A Key Idea for Business and Society equips readers interested in the relationship between business and society with the foundational knowledge for engaging in debates and operational tasks related to the roles and responsibilities of business with regard to human rights. It covers human rights aspects relevant to common management tasks, including supply chain management, human resource management, risk management, non-financial reporting, finance and stakeholder engagement. It covers opportunities and challenges related to the Sustainable Development Goals (SDGs) and climate change mitigation. The book explains the foundations for human rights, social expectations and legal requirements on businesses to respect human rights, how business enterprises should identify and manage their human rights impacts. A concise introduction to a complex topic, this book is perfect reading for students of corporate social responsibility, business ethics and international business, as well as an illuminating guide for researchers, managers, civil society organisations, government officials and reflective practitioners"--
Author: Bob Doppelt
Publisher: Routledge
ISBN: 1351278940
Category : Business & Economics
Languages : en
Pages : 327
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Book Description
As the world struggles to cope with the growing threat of a global carbon crisis, Doppelt has revised one of the best books ever written about change management, leadership and sustainability to focus on de-carbonisation. Doppelt's research, presented in this hugely readable book, demystify the sustainability-change process by providing a theoretical framework and a methodology that managers can use to successfully transform their organisations to embrace sustainable development. Filled with case examples, interviews and checklists on how to move corporate and governmental cultures toward sustainability, the book argues that the key factors that facilitate change appear in the successful efforts at companies such as AstraZeneca, Nike, Starbucks, IKEA, Chiquita, Interface, Swisscom and Norm Thompson and in governmental efforts such as those in the Netherlands and Santa Monica in California. For these and other cutting-edge organisations, leading change is a philosophy for success. Leading Change toward Sustainability has been used by change leaders around the world to guide their internal global warming and sustainability organisational change initiatives. This new edition is essential reading for leaders from all types of organisations.
Author: Mark R Tercek
Publisher: Basic Books
ISBN: 0465046967
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
What is nature worth? The answer to this question -- which traditionally has been framed in environmental terms -- is revolutionizing the way we do business. In Nature's Fortune, Mark Tercek, CEO of The Nature Conservancy and former investment banker, and science writer Jonathan Adams argue that nature is not only the foundation of human well-being, but also the smartest commercial investment any business or government can make. The forests, floodplains, and oyster reefs often seen simply as raw materials or as obstacles to be cleared in the name of progress are, in fact as important to our future prosperity as technology or law or business innovation. Who invests in nature, and why? What rates of return can it produce? When is protecting nature a good investment? With stories from the South Pacific to the California coast, from the Andes to the Gulf of Mexico and even to New York City, Nature's Fortune shows how viewing nature as green infrastructure allows for breakthroughs not only in conservation -- protecting water supplies; enhancing the health of fisheries; making cities more sustainable, livable and safe; and dealing with unavoidable climate change -- but in economic progress, as well. Organizations obviously depend on the environment for key resources -- water, trees, and land. But they can also reap substantial commercial benefits in the form of risk mitigation, cost reduction, new investment opportunities, and the protection of assets. Once leaders learn how to account for nature in financial terms, they can incorporate that value into the organization's decisions and activities, just as habitually as they consider cost, revenue, and ROI. A must-read for business leaders, CEOs, investors, and environmentalists alike, Nature's Fortune offers an essential guide to the world's economic -- and environmental -- well-being.
Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: Chengwei Liu
Publisher: Routledge
ISBN: 1351603272
Category : Business & Economics
Languages : en
Pages : 125
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Book Description
Shortlisted for the EGOS Book Award in 2021, this book moves beyond tired analyses of business success that bias leadership and strategy in order to focus on the critical role of good fortune. The author provides insights from economics, sociology, political science, philosophy, and psychology to create a brief intellectual history of luck. In positioning luck as a key idea in management, the book analyzes various facets of fortune such as randomness, serendipity, and opportunity. Often overlooked given psychological bias toward meritocratic explanations, this book quantifies luck to establish the idea in a more central role in understanding variations in business performance. In bringing the concept of luck in from the periphery, this concise book is a readable overview of management which will help students, scholars, and reflective practitioners see the subject in a new light.
Author: Lena Voss
Publisher: Erland Publishing
ISBN: 1965739024
Category : Business & Economics
Languages : en
Pages : 190
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Book Description
Let me tell you a secret. The million-dollar idea? That's overrated. Look, I've built businesses from the ground up, seen some soar, and watched others flame out. What separates the dreamers from the doers? It's all in your head. This book isn't some dusty textbook. It's hard-won wisdom from the trenches. I'll show you how to cultivate the entrepreneurial mindset that separates the wannabes from the real game-changers. We'll tackle the demons that hold you back: the fear of failure, the crippling self-doubt, the endless what-ifs. You'll learn to build rock-solid resilience, a relentless drive, and the crystal-clear focus to make smart decisions that get results. This isn't just about chasing money (though, let's be honest, that's pretty sweet too). It's about building something you can be proud of, something that leaves a mark. It's about the freedom, the challenge, the pure thrill of taking an idea and turning it into reality. Sound good? Then ditch the motivational posters and pick up this book. It's packed with actionable strategies, battle-tested tactics, and the kind of no-nonsense advice you only get from someone who's been there, done that, and lived to tell the tale. Ready to stop dreaming and start building your empire? Grab your copy now and unleash the unstoppable entrepreneur within.
Author: Library of Congress
Publisher:
ISBN:
Category : Catalogs, Union
Languages : en
Pages : 712
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Book Description
Author: Anne T. Lawrence
Publisher: McGraw-Hill College
ISBN: 9780072986211
Category : Business & Economics
Languages : en
Pages : 535
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Book Description
Business and Society: Stakeholder Relations, Ethics and Public Policy by Lawrence/Weber/Post, has continued through several successive author teams to be the market-leader in its field. For over thirty years, Business and Society has been updated and reinvented in response to society’s relationship to business. Business and Society, 11e highlights why government regulation is sometimes required as well as new models of business-community collaboration. Business and Society, 11e is a book with a point of view. Lawrence, Weber and Post believe that businesses have social (as well as economic) responsibilities to society; that business and government both have important roles to play in the modern economy; and that ethics and integrity are essential to personal fulfillment and to business success. The book is designed to be easily modularized; an instructor who wishes to focus on a particular portion of the material may select individual chapters or cases to be packaged in a Primis custom product.
