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Author: William Winston
Publisher: Routledge
ISBN: 1317765354
Category : Business & Economics
Languages : en
Pages : 129
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Book Description
A Guide to Preparing Cost-Effective Press Releases is an instructional approach to writing and effectively using the press release. It offers suggestions and recommendations for creating basic press releases and details how the release can extend the life of an ad campaign, providing high degree publicity at low cost. In an age of great emphasis on high performance, cost effectiveness, measurable success, and fast results, this book explains how a well-developed press release program can “super charge” an advertising program. Robert Loeffler reviews the basics of press release writing, gives several examples of successful press releases, and explains in detail how the reader can set up an ongoing press release program to provide a high degree of effective publicity at very low cost. As a major form of communication for businesses, public and private institutions, and the government, the press release is a tailor-made promotional tool for both large and small budgets. Loeffler discusses the mechanics of writing press releases, providing the press release writer with: a diagrammed writing approach for clear structure a list of do's and don'ts to prevent common errors samples of the most common types of releases a step-by-step explanation of release production, so as not to overlook important tasks for completion suggestions on how to write related releases, such as tradeshow press kits Experienced in-house communications and PR writers, nonprofit PR staffs, government and military public affairs staffs, and advertising agency writers will find Loeffler's book a handy reference for polishing press release writing skills. College undergraduate classes in journalism, technical writing, and business communication will find A Guide to Preparing Cost-Effective Press Releases a useful tool in learning the fundamentals of press release writing.
Author: William Winston
Publisher: Routledge
ISBN: 1317765354
Category : Business & Economics
Languages : en
Pages : 129
Get Book Here
Book Description
A Guide to Preparing Cost-Effective Press Releases is an instructional approach to writing and effectively using the press release. It offers suggestions and recommendations for creating basic press releases and details how the release can extend the life of an ad campaign, providing high degree publicity at low cost. In an age of great emphasis on high performance, cost effectiveness, measurable success, and fast results, this book explains how a well-developed press release program can “super charge” an advertising program. Robert Loeffler reviews the basics of press release writing, gives several examples of successful press releases, and explains in detail how the reader can set up an ongoing press release program to provide a high degree of effective publicity at very low cost. As a major form of communication for businesses, public and private institutions, and the government, the press release is a tailor-made promotional tool for both large and small budgets. Loeffler discusses the mechanics of writing press releases, providing the press release writer with: a diagrammed writing approach for clear structure a list of do's and don'ts to prevent common errors samples of the most common types of releases a step-by-step explanation of release production, so as not to overlook important tasks for completion suggestions on how to write related releases, such as tradeshow press kits Experienced in-house communications and PR writers, nonprofit PR staffs, government and military public affairs staffs, and advertising agency writers will find Loeffler's book a handy reference for polishing press release writing skills. College undergraduate classes in journalism, technical writing, and business communication will find A Guide to Preparing Cost-Effective Press Releases a useful tool in learning the fundamentals of press release writing.
Author: William Winston
Publisher: Routledge
ISBN: 1317765346
Category : Business & Economics
Languages : en
Pages : 138
Get Book Here
Book Description
A Guide to Preparing Cost-Effective Press Releases is an instructional approach to writing and effectively using the press release. It offers suggestions and recommendations for creating basic press releases and details how the release can extend the life of an ad campaign, providing high degree publicity at low cost. In an age of great emphasis on high performance, cost effectiveness, measurable success, and fast results, this book explains how a well-developed press release program can “super charge” an advertising program. Robert Loeffler reviews the basics of press release writing, gives several examples of successful press releases, and explains in detail how the reader can set up an ongoing press release program to provide a high degree of effective publicity at very low cost. As a major form of communication for businesses, public and private institutions, and the government, the press release is a tailor-made promotional tool for both large and small budgets. Loeffler discusses the mechanics of writing press releases, providing the press release writer with: a diagrammed writing approach for clear structure a list of do's and don'ts to prevent common errors samples of the most common types of releases a step-by-step explanation of release production, so as not to overlook important tasks for completion suggestions on how to write related releases, such as tradeshow press kits Experienced in-house communications and PR writers, nonprofit PR staffs, government and military public affairs staffs, and advertising agency writers will find Loeffler's book a handy reference for polishing press release writing skills. College undergraduate classes in journalism, technical writing, and business communication will find A Guide to Preparing Cost-Effective Press Releases a useful tool in learning the fundamentals of press release writing.
Author: William Winston
Publisher: Routledge
ISBN: 1136583610
Category : Business & Economics
Languages : en
Pages : 167
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Book Description
Spiritual management is required for spiritual organization, and yet a ministry’s master plan should be the Master’s plan for that ministry. Church and Ministry Strategic Planning assists readers in developing a Biblically based blueprint for carrying out the many activities in which the church or ministry is involved. The authors show clearly how careful planning is inspired by the Scriptures (“Suppose one of you wants to build a tower. Will he not first sit down and estimate the cost to see if he has enough money to complete it?”--Luke 14:28) and how it improves making decisions today which ultimately affect the ministry’s effectiveness tomorrow. Church and Ministry Strategic Planning covers all areas of this type of planning and can be read and reviewed quickly. Through the use of a model of the strategic planning process, the authors show how to develop mission statements, define strategic objectives, develop strategy options and operating strategies, appraise performance, and monitor strategic planning. Readers are led step-by-step through these key areas of creating a strategic plan. Examples and worksheets at the end of each chapter enable pastors, administrators, and lay leaders to develop a strategic plan fitting to their specific ministry or church. The appendixes provide tools used in planning as well as a complete sample strategic plan for a large church. Put these concepts to immediate use in decisionmaking and pursue God’s purpose and vision for the church or ministry. If readers take the time and effort to study this book, apply its format, and prayerfully keep God in every step of the plan, here is what the authors believe plan administrators can expect: 1. A sense of enthusiasm in the church or ministry 2. A 5-year plan in writing to which everyone is committed 3. A sense of commitment by the entire church to its overall direction 4. Time for the leaders to do what they have been called to do 5. Clear job duties and responsibilities 6. Clear and evident improvement in the health and vitality of every member of the church staff 7. Measurable improvement in the personal lives of all those in responsible positions with time for vacations, family, and personal pursuits 8.The ability to measure very specifically, the growth and contribution made by senior pastors or evangelists at the close of their careers 9. Guaranteed leadership of the church or ministry because a plan is in place--in writing--and is understood. Even more importantly, a management team and philosophy will be in place to guide the church or ministry into its next era of growth Explore this Biblical perspective on planning and develop a strategic plan that is systematic and continuous and allows the church or ministry to assess its market position, establish goals, objectives, priorities, and strategies to be completed within specified time periods, achieve greater staff and member commitment and teamwork aimed at meeting challenges and solving problems, and muster its resources to meet these changes through anticipation.
Author: Robert E Stevens
Publisher: Routledge
ISBN: 1135022852
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
Strategic Planning for Not-For-Profit Organizations covers all the steps involved in developing a strategic plan for a not-for-profit organization. Strategic planning has become a critical issue for not-for-profit organizations as they strive for direction and orderly adjustment to a changing environment. In this book, the authors describe a strategic planning process that will help readers bring direction and unity to their organizations and help create a sense of enthusiasm and anticipation as organizations’visions of what they can be begin to unfold. Strategic Planning for Not-For-Profit Organizations is both a tutorial and an easily accessible reference. It is packed with user-friendly information to help readers prepare their own strategic plans and evaluate plans created by others. The book presents essential concepts and techniques in a concise, readily usable form that readers can immediately use in decisionmaking. Worksheets and real-life examples throughout the book help readers in the step-by-step development of strategic plans for their own organizations. A set of appendixes includes a strategic plan outline and presents sample strategic plans so readers can see what one actually looks like and get a head start on theirs. A complete guide to strategic planning for not-for-profit organizations, this book covers everything from writing purpose or mission statements and setting goals to strategy development and evaluation and control procedures. Managers and administrators of not-for-profit organizations will find Strategic Planning for Not-For-Profit Organizations an extremely helpful guide for their planning duties. The book also serves as a valuable text or supplemental reading for college courses on managing not-for-profit organizations.
Author: James O. Hacker
Publisher: Psychology Press
ISBN: 9781560248989
Category : Business & Economics
Languages : en
Pages : 148
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Book Description
A Marketing Approach to Physician Recruitment is a how-to manual designed to assist hospitals in the physician recruitment process, or to enhance already existing recruitment programs. Given the ever-changing status on health care reform, hospital administrators and physicians are faced with the challenge of meeting the growing needs of patients, as well as their own internal priorities. In order to survive, the medical profession as a whole must make the commitment to identify the needs of the community it serves, while integrating the activities and roles of departments, boards and staff. In the past, physician recruitment has tended to itself. As part of a competitive system, neither the individual provider nor the medical group can afford to ignore its physician profile. This book is aware of the needs of today's hospitals and presents a program to facilitate the process of recruiting physicians. The authors provide the reader with a step-by-step physician recruiting process. They include additional materials to support the recruiting process. The book is comprised of four sections. The process section provides organization for the recruitment program by assisting readers with creating a written plan. The resources section facilitates that plan's effectiveness by providing information for developing pro forms, community support, letters, tracking forms, incentive packages, and legal documents. The reference section lists organizations, contact names, addresses, and phone numbers needed for recruiting. A Marketing Approach to Physician Recruitment is the only book of its kind. Hospitals can use it to develop a practical and proven process for recruiting physicians. It is an effective tool for meeting the needs of patients and physicians alike.
Author: William Winston
Publisher: Routledge
ISBN: 1317939085
Category : Business & Economics
Languages : en
Pages : 126
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Book Description
Survival in the growing managed care environment requires the integration of financial analysis, market appraisal, and administrative management. The authors of Managed Service Restructuring in Health Care provide a unique tool for readers to enable them to make these successful management decisions in restructuring services. The unique approach in this book assists health care managers and prospective managers as they seek to solve the problem of how to deal with health care services that appear to be no longer productive. In Managed Service Restructuring in Health Care, the authors provide a solid theoretical base for what they have developed in MSR (Managed Service Restructuring)--a conscious--not crisis--management tool. They prepare readers for implementing MSR techniques by describing them in detail for their application to readers’situations. MSR approaches to planned health care management, as introduced in this book, help administrators channel scarce resources to the services the community wants and needs most. Facts and cases are offered as examples of when and how MSR techniques have been applied successfully. The authors also include failure cases where, if MSR techniques had been followed, health care providers would have survived in several communities. Incorporate the information in this book to enhance long-range planning and prevent closure of health care services needed by the community. Along with financial and marketing tools necessary for long-range planning, Goldman and Mukherjee list warning signals that alert professionals to the need to review the services and products offered. They also fully explore these areas: Product Life Cycle Boston Consulting Group’s Portfolio of Business (Growth Share Matrix) Product Development Product Planning Public Service of Health Care Providers Centers of Excellence Service Diversification/Consolidation Investment/Disinvestment Criteria Marketing in Competitive Environment for Health Services Health care managers, hospital administrators, and students in health services management programs can benefit from the focus on conscious planning in Managed Service Restructuring in Health Care. While many of the examples take place within acute care hospitals, the MSR approach and this book are designed to assist any health care administrator or manager. With knowledge of when and how services can be prolonged, professionals can more effectively lead their health care provider into a more competitive environment. The analyses used in the book should enhance many readers’knowledge of basic marketing and financial principles and theories important to restructuring and providing health services today.
Author: William Winston
Publisher: Routledge
ISBN: 1136590331
Category : Business & Economics
Languages : en
Pages : 452
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Book Description
Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly “green” marketing movement, toward marketing concepts and tools that not only serve your organization's objectives but preserve and protect the environment as well. Environmental Marketing clearly defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process. The book helps you understand alternative perspectives to green marketing issues and, in turn, enables you to make clearer, more conscious decisions toward improving your environmental marketing performance. This resourceful text begins by defining the concept of environmental or “green” marketing and how the idea of a healthy planet and successful marketing strategies can co-exist. It discusses the consumer's behavior toward environmental products and how marketers can effectively educate them, the guidelines involved in doing so, and the consequences of failing to do so. The marketer's position on environmental changes in industry is examined along with alternatives for striking a balance between marketing objectives and environmental concerns. Finally, the book discusses the global response to environmental marketing and where multi-national organizations belong within this balance. Environmental Marketing is a book for all managers involved in decisions impacting the environment. It is also of great interest to public policymakers and academics who wish for quick insight into environmental marketing issues.
Author: Shahram Heshmat
Publisher: CRC Press
ISBN: 9781560243342
Category : Medical
Languages : en
Pages : 184
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Book Description
Author: William Winston
Publisher: Routledge
ISBN: 1317765133
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
Planning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibility study for more effective planning. A step-by-step approach leads the reader through the feasibility analysis process and describes what needs to be done and how to do it. Techniques and tools used in preparing a feasibility study are emphasized and can easily be applied directly from the book to real situations. Three sample feasibility studies are included to demonstrate the application of tools in manufacturing, service, and non-profit settings. Market Analysis contains all the information needed to complete a feasibility study and a complete outline of a business plan. It covers such important topics as strategic management and planning, determining market size for a product or business, analyzing costs and returns on investment for new products and services, sources of capital for new ventures, and analysis of competition. An annotated bibliography of sources of data used for feasibility studies is included for quick reference. Market Analysis is the ideal guide for all strategic planners, market analysts, and marketing researchers. Anyone considering starting a business or launching a new product will find this practical book packed with invaluable information. Translated into Chinese!
Author: James P. Stanco
Publisher: Psychology Press
ISBN: 9781560249122
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
Here is a hands-on guide to the new concept of the strategic marketing organization (SMO). Utilizing the Strategic Marketing Organization presents new insight into business-to-business marketing by introducing the reader to the SMO. The purpose of an SMO is to perpetuate and improve the business of the company by which it was hired. This book discusses key components and benefits of SMOs while relating directly to readers’problems and offering real-time solutions. Reading this guide and implementing its strategies will save money, expand market share, establish brand name, and create final bid presence as businesses learn how to choose the right SMO. They will also discover the advantages of using the SMO to determine the best program to promote the business and make it prosper, within budgetary confines. In Utilizing the Strategic Marketing Organization, the SMO is revealed as the “hired gun” that is not a traditional briefcase-in-hand consultant, an ad agency that makes pretty pictures, or an internal desktop publishing department that puts snowflakes on the company's newsletter. The powerful SMO is contrasted with the dwindling ability of the traditional advertising agency to meet real-time needs, particularly in the fast-changing business-to-business marketplace. Readers will find in this book how an SMO meets their needs for shrewd direction and fast action. Author James Stanco gives readers a reliable, reproducible format to aid in long- and short-range strategic/tactical planning, one that is flexible enough to target special opportunities and versatile enough to keep it all going in the right direction. User-friendly and easy-to-read, this book includes two in-depth, fictional case studies of how SMOs work which enhance readers’understanding of what SMOs really are and what they do. Some of the specific areas chapters discuss are customer tailoring vs. custom tailoring traditional marketing choices and why they don't work to desktop or not to desktop questions to ask when selecting the right marketing avenue common pitfalls of selecting a marketing avenue Utilizing the Strategic Marketing Organization is a vital resource for individuals concerned with their businesses, small or large, who want to exhibit greater growth, profitability, and control. The author discusses features of the SMO concept, but he features time- and money-saving benefits for all involved in or with a business venture--novice and expert owners, operators, promoters, marketers, sales managers, PR people, and agency personnel.
