Author: Ian Davidson
Publisher:
ISBN: 9781527278769
Category : Sports & Recreation
Languages : en
Pages : 328
Get Book Here
Book Description
Away days with Coventry City London Supporters Club in the wilderness years 2012-2020 visiting 71 different clubs and 127 pubs on their days out.
Author: Richard Stedman
Publisher: Stedders Guides
ISBN: 9781905423057
Category : England
Languages : en
Pages : 102
Get Book Here
Book Description
Includes a description of each pub, a location map, and a list of beers found along with the date of the author's visit. This guide also contains colour photographs, contact details, articles related to real ale and football and comments from the regulars of the pub, and a cultural guide to each town.
Author: Richard Stedman
Publisher: Stedders Guides
ISBN: 9781905423064
Category :
Languages : en
Pages : 100
Get Book Here
Book Description
Includes a description of each pub, a location map, and a list of beers found along with the date of the author's visit. This guide also contains colour photographs, contact details, articles related to real ale and football and comments from the regulars of the pub, and a cultural guide to each town.
Author: Nigel Bradley
Publisher: Routledge
ISBN: 1135070423
Category : Business & Economics
Languages : en
Pages : 240
Get Book Here
Book Description
We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell more". De-marketing tries for the very opposite. Why would a company actively try to decrease demand? There are many good reasons to do so: a firm cannot supply large enough quantities, or wants to limit supply to a region of narrow profit margin. Or, crucially, to discourage undesirable customers: those that could be bad for brand reputation, or in the case of the finance sector, high risk. De-marketing can yield effective solutions to these issues, effectively curtailing demand yet (crucially) not destroying it. Nevertheless, the fundamental negativity of de-marketing strategies often causes organisations to hide them from view and, as a result, they are rarely studied. This then is the first book to cast light on the secretive, counterintuitive world of de-marketing, deconstructing its mysteries and demonstrating how to incorporate them into a profit-driven marketing plan. A selection of thought leaders in strategic marketing mix theory with illustrative global cases, providing insight into how these strategies have been employed in practice and measuring their successes and failures. It’s a must-read for any student or researcher that wants to think differently about marketing.
Author: Christian DeBenedetti
Publisher: Running Press Adult
ISBN: 0762461020
Category : Travel
Languages : en
Pages : 589
Get Book Here
Book Description
The Great American Ale Trail is your definitive, state-by-state guide to the best places to drink craft beer. First published in 2011, The Great American Ale Trail is the most discriminating and thorough guide to the best watering holes in the nation. This newly revised edition features fully updated listings and 150 new entries -- a total of more than 500 noteworthy breweries, beer bars, restaurants, festivals, and bottle shops -- making it the essential guide for beer pilgrims everywhere. Every entry features the "must-try" beer of the establishment as well as notes on its ambience, patrons, and history -- plus contact information to get you there easily. Whether you choose a mom-and-pop brewery or a gastropub with a quirky ambience, Whether you prefer a crisp lager, resinous IPA, roasty stout, or funky farmhouse ale, The Great American Ale Trail is still the best source to answer that age-old question: Where do I get a beer around here?
Author: Richard Stedman
Publisher: Stedders Guides
ISBN: 9781905423071
Category :
Languages : en
Pages : 100
Get Book Here
Book Description
Includes a description of each pub, a location map, and a list of beers found along with the date of the author's visit. This guide also contains colour photographs, contact details, articles related to real ale and football and comments from the regulars of the pub, and a cultural guide to each town.
Author: Roger Protz
Publisher: CAMRA Ltd
ISBN: 1852493321
Category : Bars (Drinking establishments)
Languages : en
Pages : 3197
Get Book Here
Book Description
The Good Beer Guide is fully revised and updated each year and features pubs across the United Kingdom that serve the best real ale. This pub guide is completely independent with listings based entirely on nomination and evaluation by CAMRA members. This means you can be sure that every one of the 4,500 pubs deserves their place, plus they all come recommended by people who know a thing or two about good beer. The unique 'Breweries Section' lists every brewery - micro, regional and national - that produces real ale in the UK, and the beers that they brew. Tasting notes for the beers, compiled by CAMRA-trained tasting teams, are also included. The Good Beer Guide 2015 is the complete book for beer lovers and a must-have for anyone wanting to experience the UK's finest pubs.
Author: Steve Hindy
Publisher: John Wiley & Sons
ISBN: 1118046234
Category : Business & Economics
Languages : en
Pages : 314
Get Book Here
Book Description
BEER SCHOOL Beer School Bottling Success at the Brooklyn Brewery What do you get when you cross a journalist and a banker? A brewery, of course. “A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist’s skepticism—as though he has forgotten that he is reporting on himself. Tom is even less forgiving—he’s a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement.” —Michael Jackson, The Beer Hunter “An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that’s not enough, it is all about beer!” —Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School “Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom’s book an A++!” —Norm Brodsky, Senior Contributing Editor, Inc. magazine “Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too.” —Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth “Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale.” —Ken Grossman, founder, Sierra Nevada Brewing Co.
Author: Campaign for Real Ale
Publisher: CAMRA Ltd
ISBN: 1852493569
Category : Cooking
Languages : en
Pages : 3451
Get Book Here
Book Description
CAMRA's Good Beer Guide is fully revised and updated each year and features pubs across the United Kingdom that serve the best real ale. Now in its 46th edition, the guide is completely independent, with listings based entirely on evaluation and nomination by CAMRA members. The unique Breweries section contains a full listing of Britain's breweries - from national to micro - with information about their core beers.
Author: Sinclair Lewis
Publisher: Mondial
ISBN: 1595691138
Category : Fiction
Languages : en
Pages : 250
Get Book Here
Book Description
The Trail of the Hawk, by Sinclair Lewis, is the chronicle of an inveterate Rolling Stone… Carl Ericson, a born rebel against conventions, finds himself from boyhood up at war with the combined forces of family, school and society, all three of which unite in trying to mould him into the average colourless human being. Consequently throughout his earlier years he is in perpetual disgrace, at home, at school and at college… Thus it happens that we find Carl in early adolescence a friendless and penniless wanderer, undaunted and thrilling with a sense of freedom and the boundless opportunity of satisfying his unquenchable curiosity about life. … The first of the three parts into which this chronicle is divided, "The Adventure of Youth," … covers the formative years and helps to explain why Carl is what he is, and not otherwise. … Part II, "The Adventure of Adventuring," … is an undiluted joy. It is improbable, to be sure, almost burlesque, yet so joyous, so spontaneous, so kaleidoscopic in its varied scene and shifting action, that one must accept it with indulgent credulity. … Packer in a department store, waiter in a third-class restaurant, mechanic in an automobile factory, chauffeur, professional tramp and candidate for the bread line, porter in a Bowery saloon, facing the problem of saving four dollars out of a weekly salary of eight, in order to gratify a new ambition, namely to see the Panama Canal, — such is a brief epitome of one phase of our Rolling Stone's career, a phase that all unconsciously is shaping him for bigger things. … and the following year finds him in California, a partner in a profitable automobile repair shop. Then the big news reaches him of the first successful flights of Curtis and the Wright Brothers, and Carl recognises by instinct that here is the outlet for his pent-up energies, the one career for which his whole undisciplined nature has been crying out. Much has been written about aviation, both from the technical and the popular standpoint ; but it would be hard to find anywhere else in fiction any description that would give to the inexperienced a kindred thrill of breathless flight, of danger that is a fearful joy, and of confident omnipotence that is superhuman. And then, when this unrivalled "Hawk of the Air-men" is at the zenith of his powers, comes his third adventure, "The Adventure of Love." … Of course, the inevitable happens: the Hawk has his wings clipped, flights are a thing of the past, a onfining, although lucrative office position and a conventional apartment on the Upper West Side begin to prey upon his nerves; and soon the happy couple are quarrelling acrimoniously and often. But … you cannot cage a hawk for long … (Frederic Taber Cooper) --- “The Trail of the Hawk” is a truly lifelike chronicle of the fortunes of 'Widow Ericson's boy Carl,' of Joralemon, Minn., who becomes 'Hawk' Ericson, the daring aviator, and marries a very nice girl indeed. They had promised to find new horizons for each other, and when the resources of a New York flat in the way of horizons are exhausted, they sail for South America… (Atlantic Monthly)
