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Author: Kehbuma Langmia
Publisher: University Press of America
ISBN: 0761861963
Category : Social Science
Languages : en
Pages : 275
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Book Description
Social Media: Pedagogy and Practice examines how interactive technologies can be applied to teaching, research and the practice of communication. This book demonstrates how social media can be utilized in the classroom to build the skillsets of students going into journalism, public relations, integrated marketing, and other communications fields.
Author: Daniel Chandler
Publisher: Oxford University Press
ISBN: 0192518526
Category : Computers
Languages : en
Pages : 257
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Book Description
This fascinating dictionary covers the whole realm of social media, providing accessible, authoritative, and concise entries centred primarily on websites and applications that enable users to create and share content, or to participate in social networking. From the authors of the popular Dictionary of Media and Communication, Daniel Chandler and Rod Munday, comes a title that complements and supplements their previous dictionary, and that will be of great use to social media marketing specialists, bloggers, and to any general internet user.
Author: Daniel Chandler
Publisher: Oxford University Press
ISBN: 0192578936
Category : Social Science
Languages : en
Pages : 675
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Book Description
This authoritative and up-to-date A-Z covers all aspects of interpersonal, mass, and networked communication, including digital and mobile media, advertising, journalism, and nonverbal communication. This new edition is particularly focused on expanding coverage of social media terms, to reflect its increasing prominence to media and communication studies as a whole. More than 2,000 entries have been revised, and over 500 new terms have been added to reflect current theoretical terminology, including concepts such as artificial intelligence, cisgender, fake news, hive mind, use theory, and wikiality. The dictionary also bridges the gap between theory and practice, and contains many technical terms that are relevant to the communication industry, including dialogue editing, news aggregator, and primary colour correction. The text is complemented by biographical notes and extensively cross-referenced, while web links supplement the entries. It is an indispensable guide for undergraduate students of media and communication studies, and also for those taking related subjects such as television studies, video production, communication design, visual communication, marketing communications, semiotics, and cultural studies.
Author: Craig Calhoun
Publisher: Oxford University Press
ISBN: 0199771200
Category : Social Science
Languages : en
Pages : 582
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Book Description
Featuring over 1,800 concise definitions of key terms, the Dictionary of the Social Sciences is the most comprehensive, authoritative single-volume work of its kind. With coverage on the vocabularies of anthropology, sociology, political science, economics, human geography, cultural studies, and Marxism, the Dictionary is an integrated, easy-to-use, A-to-Z reference tool. Designed for students and non-specialists, it examines classic and contemporary scholarship including basic terms, concepts, theories, schools of thought, methodologies, issues, and controversies. As a true dictionary, it also contains concise, jargon-free definitions that explain the rich, sometimes complex language of these increasingly visible fields.
Author: Charles Doyle
Publisher: OUP Oxford
ISBN: 0191044997
Category : Business & Economics
Languages : en
Pages : 432
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Book Description
A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners.
Author: Victor Jupp
Publisher: Pine Forge Press
ISBN: 1446238563
Category : Social Science
Languages : en
Pages : 619
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Book Description
Bringing together the work of over eighty leading academics and researchers worldwide to produce the definitive reference and research tool for the social sciences, The SAGE Dictionary of Social Research Methods contains more than 230 entries providing the widest coverage of the all the main terms in the research process. It encompasses philosophies of science, research paradigms and designs, specific aspects of data collection, practical issues to be addressed when carrying out research, and the role of research in terms of function and context. Each entry includes: - A concise definition of the concept - A description of distinctive features: historical and disciplinary backgrounds; key writers; applications - A critical and reflective evaluation of the concept under consideration - Cross references to associated concepts within the dictionary - A list of key readings Written in a lively style, The SAGE Dictionary of Social Research Methods is an essential study guide for students and first-time researchers. It is a primary source of reference for advanced study, a necessary supplement to established textbooks, and a state-of-the-art reference guide to the specialized language of research across the social sciences.
Author: Mark Elliot
Publisher: Oxford University Press
ISBN: 0192520121
Category : Reference
Languages : en
Pages : 183
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Book Description
A Dictionary of Social Research Methods offers succinct, clear, expert explanations of key terms from both method and methodology in social research, in over 300 entries. It covers the whole range of qualitative, quantitative, and other methods; and ranges from practical techniques like correlation to methodological approaches such as ethnography. This wide-ranging approach enables it to cover terms needed by every social science discipline along with business and management, education, health, and other areas that encompass social research within their remit. This is a reliable resource for students, academics, and professional researchers who undertake social research, or need to evaluate and present its results.
Author: John Scott
Publisher: OUP Oxford
ISBN: 0191047554
Category : Social Science
Languages : en
Pages : 834
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Book Description
A consistent best-seller, the wide-ranging and authoritative Dictionary of Sociology was first published in 1994 and contains more than 2,500 entries on the terminology, methods, concepts, and thinkers in the field, as well as from the related fields of psychology, economics, anthropology, philosophy, and political science. For this fourth edition, Professor John Scott has conducted a thorough review of all entries to ensure that they are concise, focused, and up to date. Revisions reflect current intellectual debates and social conditions, particularly in relation to global and multi-cultural issues. New entries cover relevant contemporary concepts, such as climate change, social media, terrorism, and intersectionality, as well as key living sociologists. This Dictionary is both an invaluable introduction to sociology for beginners, and an essential source of reference for more advanced students and teachers.
Author: Jonathan Law
Publisher: OUP Oxford
ISBN: 0191036722
Category : Business & Economics
Languages : en
Pages : 999
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Book Description
This wide-ranging and authoritative dictionary contains 7,000 entries covering all areas of business and management, including marketing, organizational behaviour, business strategy, law, and taxation. Written by a team of experts, it features the very latest terminology, for example, the recent vocabulary associated with structured finance and the associated subprime lending crisis, including collaterized debt obligation and special purpose vehicle. The new edition of this established bestseller dispels modern financial and management jargon, defining entries in a clear, concise, and accessible manner. It contains US business terms, general management concepts (e.g. competence, knowledge management), named theories (e.g. Tannenbaum and Schmidt, Blake and Mouton) as well as expanded coverage of the contemporary theory of the firm and human resources. New terms are included from the fast-moving areas of current affairs (e.g. MiFID), Internet business and information technology and there is full coverage of the new Companies Act. With recommended web links for many entries, accessible and kept up to date via the Dictionary of Business and Management companion website, this edition is more informative than ever. This A-Z reference work is essential for business students, teachers and professionals, and useful for anyone needing a guide to business terminology.
Author: John Harris
Publisher: Oxford University Press
ISBN: 0192516868
Category : Reference
Languages : en
Pages : 534
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Book Description
This new edition has been fully revised and updated to provide over 1,800 A-Z definitions of terms from the field of social care, concentrating on social work as a significant area within this field. Covering social work theories, methods, policies, organizations, and statutes, as well as key terms from interdisciplinary topics overlapping with health and education, this is the most up-to-date dictionary of its kind available. It also provides extended entries on specialisms such as children and families, domestic violence, and residential care, and has been extensively updated to include new legislation. Useful appendices include a glossary of acronyms and a Table of Legislation, Regulations, and Codes of Practice, cross-referenced to Dictionary entries. Entry-level bibliographies and web links provide further resources and the web links are listed and regularly updated on a dedicated companion website. Written by two leading figures in the field, and a team of eleven contributors, A Dictionary of Social Work and Social Care is a must-have for students of social work, social care, and related subjects, as well as for qualified social workers undertaking continuing professional development programmes.
Author: Darrel Ince
Publisher: Oxford University Press
ISBN: 0192556452
Category : Reference
Languages : en
Pages : 501
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Book Description
This dictionary provides thousands of terms related to the Web, software technology, jargon, e-commerce, security, and the technical and organizational infrastructure of the Internet. There are also useful links to relevant websites.
