A Cross-sectional Comparison of Army Advertising Attributes PDF Download
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Author: Todd A. Baker
Publisher:
ISBN:
Category :
Languages : en
Pages : 52
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Author: Todd A. Baker
Publisher:
ISBN:
Category :
Languages : en
Pages : 52
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Author:
Publisher:
ISBN:
Category : Military research
Languages : en
Pages : 370
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Author:
Publisher:
ISBN:
Category : Military research
Languages : en
Pages : 640
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Author: Walter C. Borman
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ISBN:
Category :
Languages : en
Pages : 106
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This report presents in briefing form a summary of the research conducted by the U.S. Army Research Institute for the Behavioral and Social Sciences (ARI) on Army recruiting and selected recruiting research from other Service laboratories. The briefing is organized around a model of Army recruitment that shows the important factors contributing to successful recruiting. The first section of the briefing outlines and explains the model and the subsequent sections review the research pertinent to each section of the model. The briefing concludes with summaries of the research findings in each area and directions for future research.
Author: U.S. Army Research Institute for the Behavioral and Social Sciences
Publisher:
ISBN:
Category : Military research
Languages : en
Pages : 88
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Author:
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Category : Social sciences
Languages : en
Pages : 92
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Author: Lisa M. Penney
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Category :
Languages : en
Pages : 144
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This is an annotated bibliography of research conducted on military recruiting by the U.S. Army Research Institute for the Behavioral and Social Sciences (ARI), the other U.S. military services, and foreign military organizations. To provide a framework for the research summaries, they are organized around a model of military recruitment showing the important factors contributing to successful recruiting. The model contains the following factors: (1) personnel selection and assessment; (2) training and development; (3) recruiting management and organization; (4) recruiter performance; (3) marketing; (6) youth supply, characteristics, and influencers; (7) propensity; (8) enlistment decisions; and (9) delayed entry programs. One hundred fifty-one reports are summarized, describing recruiting research most relevant to the current U.S. military recruiting environment. It is hoped that the review provides a comprehensive yet concise picture of the research results generated by the U.S. Army, Navy, Marine Corps, Air Force, and foreign service recruiting research communities.
Author: Gregory H. Gaertner
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ISBN:
Category : Advertising
Languages : en
Pages : 192
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This is the second of two design reports that document the plans for the Army Communications Objectives Measurement System (ACOMS). This report discusses the general plan to analyze youth and parent survey data and specific plans by topic: tracking responses of the youth audience over time; segmentations of the youth market; differentiation among Army, Army component, and civilian career alternatives; parental influence; and modeling the effects of Army advertising. The first design report, the Army Communications Objectives Measurement System (ACOMS): Survey Design (ARI Technical Report 785), discusses the major design elements of the ACOMS survey: sampling and weighting, questionnaires, and data collection and processing. It also presents the results of the formal pretest conducted before the start of actual data collection. The ACOMS survey is a multiyear telephone survey of a nationally representative sample of 16- to 24-year-old American youth and their parents. The survey tracks changes in perceptions, attitudes, and behaviors relevant to Army advertising. Data are being collected continuously through the year, using computer-assisted telephone interviewing (CATI) technology. Random digit dialing (RDD), involving a modified Waksberg method, is being used to identify eligible respondents. The 30-minute interview asks youth about responses to Army advertising, media habits, career plans, and various demographic characteristics. Keywords: Army national guard, Recruiting, Reserve officer training corps. (sdw).
Author:
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Category : Government reports announcements & index
Languages : en
Pages : 1088
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Author: Lisa M. Penney
Publisher:
ISBN:
Category :
Languages : en
Pages : 56
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"This is an annotated bibliography of research by the U.S. Army Research Institute for the Behavioral and Social Sciences (ARI) on Army recruiting. Most of the research covered in this report was conducted during the period 1980 and 1999. To provide a framework for this work the research summaries are organized around a model of Army recruitment showing the important factors contributing to successful recruiting. In the model, recruiter production is conceptualized as a joint function of recruiter performance and youths' propensity to enlist. Propensity to enlist is linked to advertising effects and several other environmental factors. Recruiters' performance, in turn, is influenced by their personal characteristics, the training and mentoring they receive, and the level of technical and organizational Support provided to them. The ARI research relating to each of these major components in the recruitment model is documented in this report."--DTIC.
