A Content Analysis Comparing Commercials in Children's Programming in China and the United States PDF Download
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Author: Tao Wang
Publisher:
ISBN:
Category :
Languages : en
Pages : 170
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Author: Tao Wang
Publisher:
ISBN:
Category :
Languages : en
Pages : 170
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Book Description
Author: Ruhui Ni
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 240
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Book Description
Author: Kara K. W. Chan
Publisher: Chinese University Press
ISBN: 9789629961794
Category : Business & Economics
Languages : en
Pages : 222
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Book Description
China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.
Author: Xiaoduo Wang
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages :
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Author: Sandra Diehl
Publisher: Springer Science & Business Media
ISBN: 3835057022
Category : Business & Economics
Languages : en
Pages : 477
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Book Description
The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising
Author: Charles Winick
Publisher: New York : Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
Author: Kimberly A. Neuendorf
Publisher: SAGE
ISBN: 1412979471
Category : Language Arts & Disciplines
Languages : en
Pages : 457
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Book Description
Content analysis is a complex research methodology. This book provides an accessible text for upper level undergraduates and graduate students, comprising step-by-step instructions and practical advice.
Author: Chi-Kim Cheung
Publisher: Springer
ISBN: 981100045X
Category : Education
Languages : en
Pages : 185
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Book Description
The Chinese government has long kept tight control on both traditional and new media to prevent potential challenges to its authority. But, for better or worse, China has now reached a stage where it is difficult to exercise political hegemony through laws and regulations and the control of the mass media. China has become a global superpower and in 2011 surpassed Japan as the world’s second largest economy, second only to the USA. China’s entertainment industry is also flourishing, and the market is large enough to attract foreign investors that either view China as an important market or are interested in Chinese capital. Today, more children in China watch television than in any other country in the world, and Internet usage is also increasing, making the implementation of media literacy education an important issue. This book presents the prevailing perspectives on media literacy education in China and describes how the current curriculum reform for implementing media literacy education is being developed. It will not only stimulate debate and further research, but will also influence policy decisions regarding media literacy education in China.
Author: Jeffrey Jensen Arnett
Publisher: SAGE
ISBN: 1412905303
Category : Education
Languages : en
Pages : 1105
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Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 836
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