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Author: P. Donzé
Publisher: Springer
ISBN: 1137389087
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.
Author: P. Donzé
Publisher: Springer
ISBN: 1137389087
Category : Business & Economics
Languages : en
Pages : 240
Get Book
Book Description
This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.
Author: P. Donzé
Publisher: Springer
ISBN: 1137389087
Category : Business & Economics
Languages : en
Pages : 152
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Book Description
This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.
Author: Pierre-Yves Donzé
Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
ISBN: 9783034316453
Category : Clock and watch making
Languages : en
Pages : 0
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Book Description
This book tackles the history of the Swiss watch industry in a global perspective: it gives particular attention to rival nations such as the United Kingdom, the USA and Japan. The author demonstrates how Swiss watchmakers succeeded in facing various challenges: the industrialization of production at the end of the 19th century, the delocalization of production in the interwar years and globalization since the 1960's. These challenges helped Switzerland to maintain and strengthen its position as a leader on the world market. This study shows how innovation and new technologies, the industrial policy of the Swiss authorities, the industrial district organization and the relations with trade unions explain the worldwide success of the Swiss watch industry.
Author: Frank Edwards
Publisher:
ISBN: 9781850768265
Category : Clocks and watches
Languages : en
Pages : 159
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Book Description
Author: Isabelle Schluep
Publisher:
ISBN:
Category :
Languages : en
Pages : 124
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Book Description
Corporatism is often seen as the way Swiss stakeholders in business and politics are handling industrial challenges in a reasonable and flexible way. The following paper argues, however, that the emergence of corporatist structures in the Swiss watch industry has often encouraged rent-seeking and collusion at the expense of innovation and competition. This legacy makes it currently difficult for the industry to effectively respond to new technological challenges and changing societal preferences in the global watch business. The book draws on archival sources, accessible since 2015, that have also been extensively discussed in the Swiss print media in early 2016. They provide increasing evidence of corporate governance failure in the 1983 merger of SSIH (Société suisse pour l'industrie horlogère) and ASUAG (Allgemeine Schweizerische Uhrenindustrie AG) that led to today's Swatch Group. The merger, induced by the Swiss banks, was portrayed as a necessary step to save the two allegedly bankrupt watch companies. Yet, the archival sources show that ASUAG had already been successfully restructured and ready to conquer global markets with its new product, the Swatch.
Author: R. James Breiding
Publisher: Profile Books
ISBN: 1847658091
Category : Business & Economics
Languages : en
Pages : 764
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Book Description
Why has Switzerland - a tiny, land-locked country with few natural advantages - become so successful for so long at so many things? In banking, pharmaceuticals, machinery, even textiles, Swiss companies rank alongside the biggest and most powerful global competitors. How did they get there? How do they continue to refresh themselves? Does the Swiss 'Sonderfall' (special case) provide lessons others can learn and benefit from? Can the Swiss continue to perform in a hyper-competitive global economy? Swiss Made offers answers to these and many other questions about the country as it describes the origins, structures and characteristics of the most important Swiss companies. The authors suggest success is due to a large degree to sound entrepreneurial thinking and an openness to new ideas. And they venture a surprising forecast on the country's ability to keep pace in an age of globalisation.
Author: Pierre-Yves Donzé
Publisher: Springer
ISBN: 9811052360
Category : Business & Economics
Languages : en
Pages : 287
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Book Description
This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industry has created markets where previously there were none, by educating Japanese about the history of French handbags, Chinese about the finest wines, and setting global standards for an elite, inspirational lifestyle. In this edited volume, a wide range of scholars comes together to analyze the history of the business and the innovations in management and marketing that have emerged from it. Invaluable for scholars, industry figures, and dilettantes alike, it will define the field of study for years to come.
Author: Jean-Pierre Jeannet
Publisher: Springer Nature
ISBN: 3030652874
Category : Business & Economics
Languages : en
Pages : 579
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Book Description
This open access book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance in global niche markets. Based upon in-depth documentation and analysis of 36 Swiss companies over their entire history, an expert team of authors presents several parallels in the pathways and success factors which allowed these firms to become dominant and operate from a high-cost location such as Switzerland. The book enhances these insights by providing detailed company profiles documenting the company history, development, and how their relevant global niche positions were reached. Readers will benefit from these profiles as they compile a diverse selection of industries, mainly active within the B2B sector, with mostly mature companies (60 years to older than 100 years since founding) and different types of ownership structures including family firms. ‘Masterpieces of Swiss Entrepreneurship’ brings unique learning opportunities to owners and leaders of SMEs in Switzerland and elsewhere. Findings are based on detailed bottom-up research of 36 companies -- without any preconceived notions. The book is both conceptual and practical. It fosters understanding for different choices in development pathways and management practices. Matti Alahuhta, Chairman DevCo Partners, ex-CEO Kone, Board member of several global listed companies, Helsinki, Finland Start-up entrepreneurs need proven models from industry which demonstrate the various paths to success. “Masterpieces of Swiss Entrepreneurship” provides deep insights highlighting these models and the important trade-offs entrepreneurial teams must consider when choosing the path of high growth or of maximum control, as they are often mutually exclusive. Gina Domanig, Managing Partner, Emerald Technology Ventures, Zurich
Author: Gene Stone
Publisher: Abrams
ISBN: 1683353358
Category : Antiques & Collectibles
Languages : en
Pages : 272
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Book Description
The Watch is the most popular book on vintage and contemporary mechanical watches, appealing to both beginners and experts. In the decade since it was published, the international audience of watch lovers and watch collectors has grown exponentially. It’s time for The Watch, Thoroughly Revised. For this new edition, the original author, Gene Stone, is joined by Stephen Pulvirent of Hodinkee.com. Together, they have thoroughly revamped the book to reflect the current state of the watch world, with the addition of new brands, new models, and more focused and nuanced coverage of the traditional brand leaders, including Rolex, Patek Philippe, Omega, and TAG Heuer.
Author: Amy Glasmeier
Publisher: Guilford Press
ISBN: 9781572305892
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
Since the large-scale manufacture of personal timepieces began, industry leadership has shifted among widely disparate locations, production systems, and cultures. This book recounts the story of the quest for supremacy in the manufacture of watches--from the cottage industries of Britain; to the preeminence of Switzerland and, later, the United States; to the high-tech plants of Japan and the sweatshops of Hong Kong. Glasmeier examines both the strategies adopted by specific firms and the interplay of such varying influences as technological change, cyclical economic downturns, war, and national trade policies. In so doing, she delineates a cohesive framework within which to address such broader questions as how sustained regional economic development takes place (or starts and then stops); how decisions made by corporations are structured by internal and external forces; and the ways industrial cultures with different strategic learning capabilities facilitate or thwart the pursuit of technological change.
