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Author: Frank Lavin
Publisher: Penguin Books
ISBN: 9789814954655
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
How to win in the world's largest retail market. China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences. The Smart Business Guide helps bridge this gap by providing a how-to approach to the China e-commerce ecosystem. E-commerce provides a powerful tool for brands to reach consumers and offers the predictability and statistical feedback that dramatically reduces the costs of a brand to enter the China market. A quick, punchy read, The Smart Business Guide is a useful book for consumer brands, retailers, and entrepreneurs. It covers critical areas such as: -- How any brand can be a pure-play e-commerce brand in China -- How Chinese consumers are different from U.S. consumers -- The main platforms and social media channels -- Case studies of success and failure in China -- How to deal with market entry challenges, trademark registration, and product approval -- How to compete and win in the most challenging--and most promising--retail market in the world
Author: Frank Lavin
Publisher: Penguin Books
ISBN: 9789814954655
Category : Business & Economics
Languages : en
Pages : 192
Get Book Here
Book Description
How to win in the world's largest retail market. China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences. The Smart Business Guide helps bridge this gap by providing a how-to approach to the China e-commerce ecosystem. E-commerce provides a powerful tool for brands to reach consumers and offers the predictability and statistical feedback that dramatically reduces the costs of a brand to enter the China market. A quick, punchy read, The Smart Business Guide is a useful book for consumer brands, retailers, and entrepreneurs. It covers critical areas such as: -- How any brand can be a pure-play e-commerce brand in China -- How Chinese consumers are different from U.S. consumers -- The main platforms and social media channels -- Case studies of success and failure in China -- How to deal with market entry challenges, trademark registration, and product approval -- How to compete and win in the most challenging--and most promising--retail market in the world
Author: Mike Saxon
Publisher: Simon and Schuster
ISBN: 1605508497
Category : Business & Economics
Languages : en
Pages : 163
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Book Description
An insider’s guide to doing business in the fastest growing market in the world—China! Did you know? —Americans have bought $185 billion worth of Chinese goods. —China’s economy is growing at an astounding rate of 9 percent a year. —The trade gap between the U.S. and China has been growing by more than 25 percent per year. Whether you work for a company doing business in China, or are an entrepreneur looking to export your goods and services, An American’s Guide to Doing Business in China teaches you the practicalities and the pitfalls of dealing with this complex market. While there are undeniable opportunities in the Chinese market, there is also a great deal of hype—and very real political and cultural differences that make doing business in China extremely challenging. Written by an industry expert with more than two decades of experience, An American’s Guide to Doing Business in China is an authoritative and accessible guide covering all aspects of doing business in China, including: • Finding manufacturing partners • Negotiating contracts and agreements • Choosing a location and hiring employees This practical work also teaches you how to navigate Chinese culture and customs, market and advertise to Chinese consumers, and find the hottest opportunities. An American’s Guide to Doing Business in China is what you need to succeed in the world’s biggest market.
Author: Christopher Torrens
Publisher: Wiley
ISBN: 9781846682810
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
China has a long history of confounding multinational companies. Many firms' strategies for China have failed and companies have been forced to revise plans to take into account the idosyncrasies of the Chinese market. This book examines the strategies that have succeeded and those that have failed, with chapters on the political and economic context, how to assess the market and manage corporate expectations and structures, how to negotiate legal and tax issues, manufacturing and distribution, making acquisitions, dealing with corruption and financial crime, attracting and retaining talent, the importance of establishing and maintaining relationships (guanxi), corporate governance and social responsibility, and the China of the future. With many businesses experiencing sluggish growth or even decline in their traditional markets, China seems to offer the chance of heady growth. For those who get their approach right it does, but there are many obstacles to be negotiated on the road to success. This book explores the difficulties of doing business in China and how to take best advantage of the opportunities that exist to achieve the level of success that every business aims for in China but not that many achieve. "The opportunities for those doing business in or with China may be growing but so are the challenges. This highly readable book, with its dozens of anecdotes of success and failure in the China market, highlights the key issues facing investors and how to deal with them."—Tim Clissold, CEO, Peony Capital and author of Mr. China "Sensible, informed and up-to-date information and advice on operating in China comes along surprisingly rarely. This book is a welcome antidote to the extremes of bullish hype and bearish despair that is typical of commentators on this huge market."—Stephen Green, Head of Research Greater China, Standard Chartered
Author:
Publisher: iUniverse
ISBN: 0595262619
Category :
Languages : en
Pages : 188
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Book Description
Author: Boye Lafayette De Mente
Publisher: Tuttle Publishing
ISBN: 1462918808
Category : Travel
Languages : en
Pages : 193
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Book Description
This essential guide to Chinese etiquette will make embarrassing social blunders a thing of the past! Whether you're traveling to China for business or pleasure, whether your stay will be long or short, your visit will be more pleasurable and effective if you understand your host culture and how to work within it. This updated and expanded edition of the best-selling Chinese etiquette guide on the market addresses not just the puzzling protocols relating to name cards, bowing or shaking hands, bathrooms and public baths--but also what to do when entertaining Chinese dinner guests, attending a Chinese tea ceremony, taking the subway, and much more! It also provides the latest etiquette in mobile phone manners, texting, social media and other forms of digital communication. The glossary at the back of the book has been revised to include the latest technology-related words and expressions used in China today. Two new chapters address the changing role of foreigners in the workplace and the contemporary business style and etiquette used by the younger generation of China who are now increasingly cosmopolitan--but still very Chinese! Etiquette Guide to China includes everything you need to know to be a successful, courteous traveler: Hand gestures and body language How to address the Chinese Dining and restaurant manners Gift giving and celebration in China Entering into and understanding business relationships How to behave in professional situations Dealing with China's political culture The Chinese way of negotiating
Author: Wenxian Zhang
Publisher: World Scientific
ISBN: 9814291471
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
Chinese-English company name index -- Company-industry index -- Industry-company index -- Introduction -- A guide to the top 100 companies in China -- List of abbreviations -- List of contributors -- About the editors.
Author: Jack Perkowski
Publisher: Random House
ISBN: 0553819984
Category : Biography & Autobiography
Languages : en
Pages : 58
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Book Description
Traditional Chinese edition of Managing the Dragon:How Im Building a Billion-Dollar Business in China. Jack Perkowski left a lucrative Wall Street job to find more challenges. He believed in a "Go East, young men" mentality and went to China. Through his keen observation and on-task research, he successfully broke through the seeming bureaucracy of building a successful business in China. Founding the automotive parts manufacturing company, ASIMCO Technologies, in 1994, Perkowski shares his experience and the lessons he's learned with the readers who aspire to work in the China market. In Traditional Chinese. Distributed by Tsai Fong Books, Inc.
Author: Michelle Ree
Publisher: Booksurge Publishing
ISBN: 9781439228302
Category : International business enterprises
Languages : en
Pages : 0
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Book Description
"In Where East Eats West, Goodman uses his unparalleled China experience to boil down the China business basics into fun, easy-to-digest lessons and ready-to-serve actions so you can steer clear of making China-rookie mistakes."--page [4] of cover.
Author: Stanley Chao
Publisher: iUniverse
ISBN: 9781475911800
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
The conventional wisdom that only large corporations can do business in China is a thing of the past. Small- and medium-sized businesses today enjoy the same opportunities in China once granted only to large, multinational conglomerates. In Selling to China, author Stanley Chao helps all businesses learn effective ways to deal with Chinese businesspeople and private and state-owned companies; analyze whether certain products or services are viable for the Chinese market; understand the psyche of the Mao Generation Chinese who are now Chinas business owners, executives, and government leaders; and develop low-cost, market-entry strategies Filled with clear, tangible steps and applicable personal anecdotes, Selling to China bridges the gap between Western and Chinese cultures, languages, and histories to help businesses enter the Chinese marketplace.
Author: Ron M. Breth
Publisher:
ISBN: 9780909184216
Category : Businessmen
Languages : en
Pages : 324
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Book Description
