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Author: Mary Lawrence
Publisher: Simon and Schuster
ISBN: 0743245865
Category : Biography & Autobiography
Languages : en
Pages : 322
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Book Description
One of the advertising world's all-time greats--the first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange--tells her riveting story. 36 photos.
Author: Mary Lawrence
Publisher: Simon and Schuster
ISBN: 0743245865
Category : Biography & Autobiography
Languages : en
Pages : 322
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Book Description
One of the advertising world's all-time greats--the first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange--tells her riveting story. 36 photos.
Author: Mary Wells Lawrence
Publisher:
ISBN: 9780756787837
Category : Business & Economics
Languages : en
Pages : 307
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Book Description
One of advertising's all-time greats, Mary Wells Lawrence, shows us the American ad world from the 1950s through the 1980s in all its brilliance, excitement, fun & craziness. She describes being a young copywriter in the 1960s at Doyle Dane Bernbach, working on campaigns for Avis, VW, & Polaroid. Wells also worked on campaigns for Alka-Seltzer, Braniff Airways, the French tourist bureau, & Betty Crocker. She started Wells Rich Greene & ran it like a movie studio. She created a new line of cosmetics known as Love, helped save Amer. Motors from bankruptcy, created the Ford slogan Quality is Job One,Ó & created the slogan I Love New York.Ó She became the first woman CEO of a co. on the N.Y. Stock Exchange. She tells why she decided to sell her co. Illus.
Author: Ann Shoket
Publisher: Rodale Books
ISBN: 1623368251
Category : Self-Help
Languages : en
Pages : 240
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Book Description
"Ann has always seen the power and potential in young women. The Big Life helps make all our dreams closer than ever." —Lauren Conrad, designer and New York Times bestselling author of Lauren Conrad Celebrate "The Big Life is a guide for women in their 20s and 30s who are hungry for a job they love, a supportive network of friends, respect from their bosses, and partners who want all those things for them as badly as they do." —The New York Times Millennial women are changing what it means to be powerful and successful in the world—for everyone. Forever. You want The Big Life—that delicious cocktail of passion, career, work, ambition, respect, money, and a monumental relationship. And you want it on your own terms. Forget climbing some corporate ladder, you want a career with twists and turns and adventure. For you, success only matters if it’s meaningful. Ann Shoket knows the evolving values of young women more than anyone. She’s the voice behind the popular Badass Babes community, a sisterhood of young, hungry, ambitious women who are helping each other through the most complex issues around becoming who you’re meant to be. As the trailblazing editor-in-chief of Seventeen for the better part of a decade, Shoket led provocative conversations that helped young women navigate the tricky terrain of adolescence and become smart, confident, self-assured young women. Now that they are adding muscle to the framework of their lives, she’s continuing the conversation with The Big Life. The Big Life is packed with actionable guidance combined with personal advice from high-profile millennial women who have already achieved tremendous success, plus intimate conversations with a cast of compelling characters and Shoket’s own stories on her quest for The Big Life. You’ll learn to tackle all of the issues on heavy rotation in your mind such as: • How to craft a career that’s also a passion. • How to get respect from a boss who thinks you’re a lazy, entitled, and self-obsessed millennial • Why you need a “squad” of people who support you as you build your Big Life • How a side hustle will make you smarter, hotter, and more in control of your destiny. • Why work/life balance is a sham and your need to embrace the mess. • How to find a partner whose eyes light up when you talk about your ambition. Written in Shoket’s friendly and authoritative style, The Big Life will help you recognize your power, tap into your ambition, and create your own version of The Big Life.
Author: Peter Hone
Publisher: Tate Publishing & Enterprises
ISBN: 9781618627582
Category : Religion
Languages : en
Pages : 344
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Book Description
What makes this story so thrilling for me is that it represents the new wave of missions in the world.' - Charles Colson, former special counsel to President Richard Nixon and founder of Prison Fellowship Ministries'God took a couple of lay people who decided to live this big life...they had no idea what God would do with them. But what a journey it has been.' - Mike Huckabee, former governor of Arkansas and 2008 Republican presidential candidate'Big Life is doing what the Apostle Paul did...' - Lieutenant Colonel Oliver L. North, political commentator and New York Times best-selling author'I welcome this book. The story of Big Life needs to be told.' - David Kerrigan, General Director, Baptist Missionary Society (United Kingdom)A Big Life: The Story of an Extraordinary Ministry tells the story of how thousands of believers, from suburban America to the jungles of the subcontinent of India, Pakistan, and beyond, were brought together in a phenomenal work of God.No Christian was more ordinary than John Heerema, but he was obedient. God took him on an extraordinary, emotional, and often painful journey, shaping him to be a new kind of missionary on a new kind of mission. It was a simple strategy, a strategy not new after all, but ancient, because He had first shown it to us two thousand years ago.Over the next nine years, hundreds of obedient believers were grafted into an unbelievable ministry that has brought the salvation of Jesus to tens of thousands. The book of Acts has been put into action once again in the ministry of Big Life. A Big Life is a must for everyone who wishes to see how God responds today to the obedience of his people.
Author: Jay Baer
Publisher: Penguin
ISBN: 1101633883
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Author: David Ogilvy
Publisher: Vintage
ISBN: 0804170053
Category : Social Science
Languages : en
Pages : 592
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Book Description
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Author: Julie Steines
Publisher: Gallery Books
ISBN: 1982149639
Category : Humor
Languages : en
Pages : 144
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Book Description
Norbert, the internet’s most popular therapy dog whose “cuteness is transcendent” (Time), shares the lessons he’s learned from being a three-pound hero and philanthropist, demonstrating that you don’t need to be big to make a big difference in the world. Philosopher, intuitive healer, and fashion-forward snappy dresser, Norbert the tiny, mixed-breed therapy dog with a big heart shares his lessons on friendship, individuality, family, love, and more to help you shift your perspective and focus on what really matters in life. With fifty adorable full-color photographs throughout the book, Norbert aims to continue spreading smiles, inspiring kindness, and bringing comfort to those in need.
Author: Louis Barajas
Publisher: Thomas Nelson
ISBN: 1418576336
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
"Your business can earn more for your family while you have a fulfilling life." All too often, small business owners settle for less than the best life has to offer thinking they have to choose between financial success and family time. Do you want financial success? Then you'd better be prepared to sacrifice you family life. Do you want more quality time with loved ones? They you can forget about taking your samll business to the next level. Renowned financial planner Louis Barajas knows you can have both. You don't have to choose between giving up successful finances and abandoning your family. Written for "ordinary folk who have more dreams than education, capital, or resources," Small Business, Big Life will show you how to build a business that creates both money and meaning, and that provides a legacy for you and your family. What is Barajas' secret? Whether in his East Los Angeles office or on the road speaking as an author and small business expert, Louis Barajas teaches his clients a unique, integrated approach to balancing the professional and the personal. The book contains Four Cornerstones for a Big Life Five Steps of Building a Small Business, Big Life 22 Temptations of a Business Owner Let Louis Barajas show you how to make your business work for you, and not the other way around. Small Business, Big Life is not just a plan for financial success?it's a blueprint for a truly fulfilling life.
Author: James Webb 1886-1973 Young
Publisher: Hassell Street Press
ISBN: 9781014218957
Category :
Languages : en
Pages : 106
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Book Description
This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Kim Golombisky
Publisher: Rowman & Littlefield
ISBN: 1498528333
Category : Language Arts & Disciplines
Languages : en
Pages : 397
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Book Description
This volume, edited by Kim Golombisky, applies an intersectional lens to advertising, focusing on gender, race, ethnicity, sexuality, disability, age, class, and nationality. Intersectional feminist perspectives on advertising are rare in the advertising industry, even as it faces pressure to reform. This anthology focuses on advertising messaging to follow up the professional practices covered in Feminists, Feminisms, and Advertising, edited by Kim Golombisky and Peggy Kreshel. In this new collection, contributors write from a variety of perspectives, including Black, African, lesbian, transnational, poststructuralist, material, commodity, and environmental feminisms. The authors also discuss the reproductive justice framework, feminist disability studies, feminist ethnography, feminist discourse analysis, and feminist visual rhetoric. Together, these scholars introduce big ideas for feminist advertising studies. The first section, titled “Historicize This!,” includes work dealing with historicized analyses of advertising, ranging from more than a century of stereotypes about black women to early twentieth-century white women purchasing automobiles, all contextualized with women’s complex relations with technologies from cars to Twitter. The second section, “Advertising Body Politics,” groups work on topics related to body politics in advertising, including lesbians, disabled women, aging women, and Chinese “promotion girls.” The third section, “Media Reps,” revisits advertising representation in novel ways from operational definitions of race and advertising news about gay men to advertising twenty-first-century masculinities in Ghana and the United States. The last section, “Reproduction and Postfeminist Empowerment,” ends the book with a selection of case studies on the advertising industry’s cooptation and commodification of feminism, particularly in regressive postfeminist ideologies about women’s reproductive health and mothering.
