Marketing Information Guide

Marketing Information Guide PDF Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 694

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Marketing Information Guide

Marketing Information Guide PDF Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 694

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Book Description


Market Data & Directory Number

Market Data & Directory Number PDF Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 498

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Running a Food Hub: Volume Two, a Business Operations Guide

Running a Food Hub: Volume Two, a Business Operations Guide PDF Author: James Matson
Publisher: Government Printing Office
ISBN: 9780160929847
Category : Business & Economics
Languages : en
Pages : 84

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Book Description
This report is part of a multi-volume technical report series entitled, Running a Food Hub, with this guide serving as a companion piece to other United States Department of Agriculture (USDA) reports by providing in-depth guidance on starting and running a food hub enterprise. In order to compile the most current information on best management and operations practices, the authors used published information on food hubs, surveyed numerous operating food hubs, and pulled from their existing experience and knowledge of working directly with food hubs across the country as an agricultural business consulting firm. The report’s main focus is on the operational issues faced by food hubs, including choosing an organizational structure, choosing a location, deciding on infrastructure and equipment, logistics and transportation, human resources, and risks. As such, the guide explores the different decision points associated with the organizational steps for starting and implementing a food hub. For some sections, sidebars provide “decision points,” which food hub managers will need to address to make key operational decisions. This illustrated guide may assist the operational staff at small businesses or third-party organizations that may provide aggregation, marketing, and distribution services from local and regional producers to assist with wholesale, retail, and institution demand at government institutions, colleges/universities, restaurants, grocery store chains, etc. Undergraduate students pursuing coursework for a bachelor of science degree in food science, or agricultural economics may be interested in this guide. Additionally, this reference work will be helpful to small businesses within the food trade discipline.

Industrial Marketing

Industrial Marketing PDF Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 666

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Market Research Sources

Market Research Sources PDF Author: Rachel Bretherton
Publisher:
ISBN:
Category :
Languages : en
Pages : 282

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Transforming Food Environments

Transforming Food Environments PDF Author: Charlotte EL Evans
Publisher: CRC Press
ISBN: 100054415X
Category : Health & Fitness
Languages : en
Pages : 344

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Book Description
We regularly find ourselves in food environments that promote the consumption of high fat and sugary foods rather than encouraging us to eat more fruit and vegetables. However, because of increased media attention, people are becoming more interested in alternative approaches to improving the many food-related decisions we make daily. Transforming Food Environments features evidence from several disciplines exploring initiatives that have improved food environments and discusses the importance of achieving success in equitable and sustainable ways. The book presents information on diverse food environments followed by methods that help readers become aware of the design of interventions and food policies. It covers food environments in schools, workplaces, and community centres as well as fast food establishments and food marketing. The book presents methods to help encourage better food choices and purchase of healthier foods. It explores persuasion tactics used by health professionals such as changing availability and/or price, using nudging techniques, and food labelling. Led by Editor Charlotte Evans, Associate Professor of Nutritional Epidemiology and Public Health Nutrition at the University of Leeds; and written by an international range of authors from countries including the US, Canada, Australia, New Zealand, Japan and the United Kingdom, this multidisciplinary book appeals to students, researchers, public health professionals and policy makers. It also raises awareness and provides a comprehensive treatment of the importance of our environments on food choice.

Statistical Reference Index

Statistical Reference Index PDF Author:
Publisher:
ISBN:
Category : Statistics
Languages : en
Pages : 840

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Case Studies on Corporations and Global Health Governance

Case Studies on Corporations and Global Health Governance PDF Author: Nora Kenworthy
Publisher: Rowman & Littlefield
ISBN: 178348358X
Category : Social Science
Languages : en
Pages : 289

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Book Description
There is growing evidence of the wide-ranging impacts of corporations in selected industries on global patterns of health and disease. However, limited analysis has been undertaken of the increasing corporate involvement in collective action needed to effectively address these impacts. This book brings together a wide ranging collection of case studies that provide new empirical research on how corporations impact on, influence of, and could be held more accountable to, global health governance. Written by leading and emerging scholars from a broad range of disciplinary perspectives, each case study seeks to expand the methods, conceptual approaches and sources of data used to address three key questions: What impacts are corporations having on global health governance? How do corporations shape and influence global health governance in ways that protect and promote their own interests? What forms of global health governance are needed to mediate these corporate impacts in ways that protect and promote population health? Also, for a practical guide on how to conduct research on the impact of corporations on global health and global health governance, see the partner volume: http://www.rowmaninternational.com/books/researching-corporations-and-global-health-governance

How to Market a Product for Under $500

How to Market a Product for Under $500 PDF Author: Jeffrey Dobkin
Publisher: Danielle Adams Publishing
ISBN: 0964287927
Category : Business & Economics
Languages : en
Pages : 419

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Book Description
Money is not the criteria for the successful launch of a new product. Everything you need to know to bring your product to the attention of a national marketplace for under $500 is included in this book.

Food Politics

Food Politics PDF Author: Marion Nestle
Publisher: Univ of California Press
ISBN: 0520955064
Category : Cooking
Languages : en
Pages : 537

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Book Description
We all witness, in advertising and on supermarket shelves, the fierce competition for our food dollars. In this engrossing exposé, Marion Nestle goes behind the scenes to reveal how the competition really works and how it affects our health. The abundance of food in the United States--enough calories to meet the needs of every man, woman, and child twice over--has a downside. Our over-efficient food industry must do everything possible to persuade people to eat more--more food, more often, and in larger portions--no matter what it does to waistlines or well-being. Like manufacturing cigarettes or building weapons, making food is big business. Food companies in 2000 generated nearly $900 billion in sales. They have stakeholders to please, shareholders to satisfy, and government regulations to deal with. It is nevertheless shocking to learn precisely how food companies lobby officials, co-opt experts, and expand sales by marketing to children, members of minority groups, and people in developing countries. We learn that the food industry plays politics as well as or better than other industries, not least because so much of its activity takes place outside the public view. Editor of the 1988 Surgeon General's Report on Nutrition and Health, Nestle is uniquely qualified to lead us through the maze of food industry interests and influences. She vividly illustrates food politics in action: watered-down government dietary advice, schools pushing soft drinks, diet supplements promoted as if they were First Amendment rights. When it comes to the mass production and consumption of food, strategic decisions are driven by economics--not science, not common sense, and certainly not health. No wonder most of us are thoroughly confused about what to eat to stay healthy. An accessible and balanced account, Food Politics will forever change the way we respond to food industry marketing practices. By explaining how much the food industry influences government nutrition policies and how cleverly it links its interests to those of nutrition experts, this path-breaking book helps us understand more clearly than ever before what we eat and why.