Author: Stafford Cliff
Publisher: Rockport Publishers
ISBN: 1564968723
Category : Commercial art
Languages : en
Pages : 235
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Book Description
50 Trade Secrets of Great Design: Packaging looks behind the scenes at fifty commercial product package designs, revealing how designers work with clients from concept to completion. A wealth of working drawings, computer visuals, thumbnail sketches, and color photographs demonstrate the formation of each concept and how the final design was executed.
Author: Industrial Designers Society of America
Publisher: Rockport Publishers
ISBN: 1564966380
Category : Advertising
Languages : en
Pages : 218
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Book Description
"Fifty products from the winners of the Industrial Design Excellence Awards are deconstructed....Here are the latest products and the design heat that went into their creation"--Jacket.
Author: Alecia T. Devantier
Publisher: Infobase Publishing
ISBN: 1438111738
Category : Business & Economics
Languages : en
Pages : 177
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Book Description
Ever wonder who wrangles the animals during a movie shoot? What it takes to be a brewmaster? How that play-by-play announcer got his job? What it is like to be a secret shopper? The new.
Author: James Stephenson
Publisher: Entrepreneur Press
ISBN: 1613080433
Category : Business & Economics
Languages : en
Pages : 586
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Book Description
The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.
Author: David Whitbread
Publisher: UNSW Press
ISBN: 1742230008
Category : Design
Languages : en
Pages : 386
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Book Description
The Design Manual by David Whitbread is an indispensable and comprehensive reference for traditional and digital publishing. From beginners to professional graphic designers, desktop publishers and graphic design students, The Design Manual provides essential information on conceptual approaches, planning and project development techniques for print, web and multimedia production. Design tasks are divided into sections on publication, corporate identity, on-screen and advertising design. There is discussion of specific skills such as branding and logo design; stationery, catalogue, annual report and newsletter production; websites; storyboarding and animation techniques; and more. The production section discusses layout and typography for print and screen, colour and colour systems, printing and finishing processes. With numerous checklists and practical tips throughout the text, The Design Manual has become a standard reference for anyone involved in or interested in design.
Author: Edward Denison
Publisher: Rotovision
ISBN: 2888930986
Category : Crafts & Hobbies
Languages : en
Pages : 274
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Book Description
Provides a visual catalyst for the creation of packaging designs. This book demonstrates the huge variety of packaging possibilities. It includes photographed finished models. It details the principles of packaging, along with the issues and challenges faced by contemporary packaging designers.
Author: Ferguson
Publisher: Infobase Publishing
ISBN: 1438112270
Category : Occupations
Languages : en
Pages : 891
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Book Description
Praise for the previous edition:" ... highly recommended for high school, public, and academic libraries."
Author: 布卢姆斯伯里出版公司
Publisher: 中信出版社
ISBN: 9787800736599
Category : Business
Languages : en
Pages : 2176
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Book Description
责任者取自版权页。
Author: Ravi Verma
Publisher:
ISBN:
Category : Honeycomb structures
Languages : en
Pages : 178
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Book Description
Author: Marianne R. Klimchuk
Publisher: John Wiley & Sons
ISBN: 1118358546
Category : Design
Languages : en
Pages : 256
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Book Description
The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
