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Author:
Publisher: Hersh Bhardwaj
ISBN:
Category :
Languages : en
Pages : 11
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Book Description
Author: Stanley J. Shapiro
Publisher:
ISBN: 9780256212679
Category : Marketing
Languages : en
Pages : 0
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Book Description
Author:
Publisher: Hersh Bhardwaj
ISBN:
Category :
Languages : en
Pages : 11
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Book Description
Author: 50MINUTES,
Publisher: 50 Minutes
ISBN: 2806266122
Category : Business & Economics
Languages : en
Pages : 33
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Book Description
Master the 4 Ps of marketing This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time. In 50 minutes you will be able to: • Launch a new product or test an existing marketing strategy • Understand the 4 Ps of the marketing mix and use them to attract your target market • Analyze case studies of well-known companies to see how the marketing mix operates in real life ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
Author: Tom Hutchison
Publisher: Taylor & Francis
ISBN: 1136122214
Category : Technology & Engineering
Languages : en
Pages : 306
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Book Description
Interested in promoting, selling, and distributing music online? Have the website but not sure what to do next? Web Marketing for the Music Business is designed to help develop the essential Internet presence needed for effective promotion, sales, and distribution. Author Tom Hutchison provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website. Includes information on maximizing your site to increase traffic, online grassroots marketing tactics that will advance your career and how to best utilize social networking sites such as Facebook and Twitter. The accompanying website will keep you up-to-date, with online resources for web support. The author's blog is continuously updated to include the latest breaking techniques for promotion.
Author: John Arnold
Publisher: John Wiley & Sons
ISBN: 0470413980
Category : Business & Economics
Languages : en
Pages : 970
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Book Description
Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies. These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover: Establishing a Web Presence Search Engine Optimization Web Analytics E-Mail Marketing Blogging and Podcasting Social Media Marketing Online Advertising & Pay-Per-Click Mobile Web Marketing Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to Maximizing Internet potential for your business and ranking high in searches Tracking how your ads, pages, and products perform Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read Creating a blog or podcast that helps you connect with clients Using social media outlets including StumbleUpon, Facebook, and Twitter Leveraging mobile technology Generating traffic to your site and writing ads that get clicks Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.
Author: Pam Didner
Publisher: McGraw Hill Professional
ISBN: 0071840982
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. LEARN HOW TO: Create content that engages people--regardless of their country and culture Identify key actions and strategies to apply to your projects Connect "dots" that others don't see and connect them in ways you never thought of before "Content marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us." -- DOUG KESSLER, Creative Director, Velocity "A valuable guide to developing and distributing your global content effectively." -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity "This book is the blueprint for engineering a modern scalable content marketing operation." -- PAWAN DESHPANDE, CEO, Curata “Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P’s developed by Pam Didner. Read it and take your content strategy to the whole new level." -- EKATERINA WALTER, author of Think Like Zuck and coauthor of The Power of Visual Storytelling
Author: John Arnold
Publisher: John Wiley & Sons
ISBN: 1118281675
Category : Business & Economics
Languages : en
Pages : 1003
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Book Description
Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking. Provides invaluable advice for establishing a web presence and getting your message out with online advertising Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers Explains how web analytics can offer you a better understanding of your web marketing efforts Details ways to establish an online voice with blogging and podcasting Walks you through the potential of social media marketing with Facebook, Twitter, and Google+ Looks at various options for getting your message onto mobile platforms Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.
Author: Ryan Deiss
Publisher: John Wiley & Sons
ISBN: 1119660491
Category : Business & Economics
Languages : en
Pages : 375
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Book Description
Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!
Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 0470379286
Category : Business & Economics
Languages : en
Pages : 285
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Book Description
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
Author: John D. Leavy
Publisher: Entrepreneur Press
ISBN: 1613081189
Category : Business & Economics
Languages : en
Pages : 363
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Book Description
Market. Succeed. Repeat. Can you measure the progress of your online campaigns in finite numbers? What percentage of your website traffic is converted into sales? What is your cost-per-conversion rate? If you don’t already know the answers to these questions, don’t worry—you will. Internet strategist John D. Leavy challenges you to take a new approach to your online marketing—shifting from doing more, to doing more of what works. Using Leavy’s outcome-based strategies, learn how to create dynamic marketing campaigns integrating metrics and milestones for continuous success. Leavy invites you to uncover the absolutes behind building massive online awareness, attracting your target audience, and capturing online sales. “John Leavy’s masterful Outcome-Based Marketing is the most complete and accurate guide I’ve ever read about succeeding on the Internet without making silly and common errors. I simply cannot imagine finding the pot of gold offered online without John’s superb information serving as your compass and guide.” —Jay Conrad Levinson, The Father of Guerrilla Marketing, Author, Guerrilla Marketing series “By the time you get down to chapters 20-ish through 25 or so, you’ll have to cancel your cable subscription. Leavy has you doing a ton of stuff that is going to blow your business up, whether you’re still working for The Man, or whether you’re going to do this for yourself.” —Chris Brogan, President of Human Business Works and co-author of New York Times bestseller Trust Agents “Outcome-Based Marketing is the breakthrough book on how to sell more, faster and easier, on the internet, against any competition.” —Brian Tracy, Author, The Psychology Of Selling “It’s not often you read a book that is focused on results. Too often, marketing, communication, and everything in between is seen as an expense. But John Leavy’s tools help you take your efforts from the expense line on your P&L to the investment line on your balance sheet. It’s a must-read for anyone using the web to grow their business.” —Gini Dietrich, Chief Executive Officer of Arment Dietrich, Inc., and author, Spin Sucks John D. Leavy is the founder of InPlainSite Marketing, www.inplainsitemarketing.com, a leading internet presence management firm, where he specializes in developing strategies related to strategic marketing, pay-per-click advertising, social media, web design, and search engine optimization. Learn more about John D. Leavy at www.johnleavy.com.
