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Author: Gregory Bateson
Publisher: University of Chicago Press
ISBN: 9780226039053
Category : Medical
Languages : en
Pages : 572
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Book Description
Gregory Bateson was a philosopher, anthropologist, photographer, naturalist, and poet, as well as the husband and collaborator of Margaret Mead. This classic anthology of his major work includes a new Foreword by his daughter, Mary Katherine Bateson. 5 line drawings.
Author: Gregory Bateson
Publisher: University of Chicago Press
ISBN: 9780226039053
Category : Medical
Languages : en
Pages : 572
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Book Description
Gregory Bateson was a philosopher, anthropologist, photographer, naturalist, and poet, as well as the husband and collaborator of Margaret Mead. This classic anthology of his major work includes a new Foreword by his daughter, Mary Katherine Bateson. 5 line drawings.
Author: United States. Forest Service
Publisher:
ISBN:
Category : Accidents
Languages : en
Pages : 376
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Book Description
Author: Worrall Reed Carter
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 520
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Book Description
Author: Curtis P. Haugtvedt
Publisher: Psychology Press
ISBN: 1136676201
Category : Psychology
Languages : en
Pages : 1784
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Book Description
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Author: Jeffrey Haas
Publisher: Chicago Review Press
ISBN: 1641603224
Category : Social Science
Languages : en
Pages : 509
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Book Description
Read the story behind the award-winning film Judas and the Black Messiah On December 4, 1969, attorney Jeff Haas was in a police lockup in Chicago, interviewing Fred Hampton's fiancÉe. Deborah Johnson described how the police pulled her from the room as Fred lay unconscious on their bed. She heard one officer say, "He's still alive." She then heard two shots. A second officer said, "He's good and dead now." She looked at Jeff and asked, "What can you do?" The Assassination of Fred Hampton remains Haas's personal account of how he and People's Law Office partner Flint Taylor pursued Hampton's assassins, ultimately prevailing over unlimited government resources and FBI conspiracy. Fifty years later, Haas writes that there is still an urgent need for the revolutionary systemic changes Hampton was organizing to accomplish. Not only a story of justice delivered, this book spotlights Hampton as a dynamic community leader and an inspiration for those in the ongoing fight against injustice and police brutality.
Author: David A. Aaker
Publisher: John Wiley & Sons
ISBN: 0470613580
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Author: Dean A. Hendrickson
Publisher: John Wiley & Sons
ISBN: 1118714318
Category : Medical
Languages : en
Pages : 560
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Book Description
The Third Edition of this classic surgery text is the ideal resource for veterinary students and equine and mixed large animal practitioners. The book can be used both as an introduction to the fundamental techniques of large animal surgery and as an easy-to-use guide for quick reference in the field. The step-by-step technique sections have been restructured to allow faster access to information, including objectives and lists of equipment needed for each procedure. In addition to general updates throughout, this edition features new sections on minimally invasive surgery, laser surgery, and laparotomy. Coverage includes surgical techniques for horses, cows, pigs, goats, and select exotic species. Most techniques presented can be performed without the advantages of a fully equipped large animal hospital or teaching institution.
Author: Patricia Samford
Publisher: University of Alabama Press
ISBN: 0817354549
Category : History
Languages : en
Pages : 248
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Book Description
This book discusses the daily life and culture of enslaved Africans and their descendants. Enslaved Africans and their descendants comprised a significant portion of colonial Virginia populations, with most living on rural slave quarters adjacent to the agricultural fields in which they labored. Archaeological excavations into these home sites have provided unique windows into the daily lifeways and culture of these early inhabitants. subfloor pits be-neath the houses. The most common explanations of the functions of these pits are as storage places for personal belongings or root vegetables, and some contextual and ethnohistoric data suggest they may have served as West African-style shrines. Through analysis of 103 subfloor pits dating from the 17th through mid-19th centuries, Samford reveals how data on shape, location, surface area, and depth, as well as contextual analysis of artifact assemblages, can show how subfloor pits functioned for the enslaved. Archaeology reveals the material circumstances of slaves' lives, which in turn opens the door to illuminating other aspects of life: spirituality, symbolic meanings assigned to material goods, social life, individual and group agency, and acts of resistance and accommodation. about how West African, possibly Igbo, cultural traditions were maintained and transformed in the Virginia Chesapeake.
Author: Jacobsson, Katarina
Publisher: Policy Press
ISBN: 1447355792
Category : Social Science
Languages : en
Pages : 242
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Book Description
This book shows researchers how ethnography can be carried out within human service settings, providing an invaluable guide on how to apply ethnographic creativeness and offering a more humanistic and context-sensitive approach to generating valid knowledge about today’s service work.
Author: Lady Florentina Wynch Sale
Publisher:
ISBN:
Category : Afghan Wars
Languages : en
Pages : 500
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Book Description
