2012 Marketing Guide for Stylists, Booth Renters and Independent Salon Owners PDF Download
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Author: Elizabeth Kraus
Publisher: Createspace Independent Publishing Platform
ISBN: 9781468011173
Category :
Languages : en
Pages : 0
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Book Description
The 2012 Marketing Guide for stylists, booth renters and independent salon owners was created to help beauty industry professionals become more profitable through effective, creative marketing. Learn about marketing -- fast! Develop your own personal brand for professional success. Discover your core strengths and use them to get ahead. Provide better client services and experiences. Get referrals and stimulate real word of mouth marketing. Use this calendar to plan, track and keep your marketing momentum, all year long. In it, you'll find hundreds of marketing ideas and the inspiration you need to build a bigger role for your business in the lives of your clients.
Author: Elizabeth Kraus
Publisher: Createspace Independent Publishing Platform
ISBN: 9781468011173
Category :
Languages : en
Pages : 0
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Book Description
The 2012 Marketing Guide for stylists, booth renters and independent salon owners was created to help beauty industry professionals become more profitable through effective, creative marketing. Learn about marketing -- fast! Develop your own personal brand for professional success. Discover your core strengths and use them to get ahead. Provide better client services and experiences. Get referrals and stimulate real word of mouth marketing. Use this calendar to plan, track and keep your marketing momentum, all year long. In it, you'll find hundreds of marketing ideas and the inspiration you need to build a bigger role for your business in the lives of your clients.
Author: Milady
Publisher: Milady Publishing Company
ISBN: 9781285063270
Category : Health & Fitness
Languages : en
Pages : 0
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Book Description
Booth Renting 101: A Guide for the Independent Stylist is a must-have guide for booth renters looking to start and successfully run a booth rental business. Acting as a roadmap, this book includes best practices in finance, operations and marketing, from choosing a business structure to creating a retirement plan, and everything in between. Packed with exercises, helpful tips, resources and forms, this guide will provide the necessary tools to not only help someone become a successful booth renter but to build an independent business that fits their lifestyle. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author: Dagmara Ragone
Publisher:
ISBN: 9781704112787
Category :
Languages : en
Pages : 336
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Book Description
Chapter 1. Cosmetology Licenses, Requirements, State Boards List 1.A. Requirements by every State 1. B. List of all State BoardsChapter 2. Business Permits and RegistrationChapter 3. Location 3. A. Factors to take into consideration 3. B. Salon suits, Office and Retail spaces ComparisonChapter 4. Hours of OperationChapter 5. Products and Equipment Suppliers 5. A. Product Suppliers List 5. B. Private Label Lines List 5. C. Equipment Suppliers ListChapter 6. InsuranceChapter 7. Professional Business Associations and MembershipsChapter 8. Industry Trade ShowsChapter 9. Online Marketing 9. A. Websites & Builders, Domain Name Research and Registration, Hosting, Online Stores 9. B. Facebook / Instagram Ads 9. C. Groupon 9. D. Bundles, Memberships & Packages Ideas 9. E. Holidays, Occasion based PromotionsChapter 10. Offline Marketing 10. A. Printed Materials 10. B. Direct Mail 10. C. Radio 10. D. TV 10. E. Community & other Events 10. F. Networking 10. G. Client Incentives Referral Programs 10. H. Cross Referrals with other Beauty Workers 11. I. Fliers 10. J. Magazines, Local News Papers 10. K. Corporate Marketing 10. L. Car Magnets, Decals etc..Chapter 11. Trainings and CertificationsChapter 12. Hair ProceduresChapter 13. Nails ProceduresChapter 14. Esthetic Procedures 14. A. Fundamental Esthetic Procedures 14. B. Advanced Modalities 14. C. AnteAge - Bone Marrow Stem Cells Microneedling Solution. Science, Human vs Plant Stem Cells. 14. D. Medical Aesthetics & Holistic Esthetics.Chapter 15. Tattooing - PMU / Microblading / Ombre / Shading Eyebrows, Eyeliner, Lips, Areola, Scar Camouflage, Scalp Micropigmentation 15. A. Licenses 15. B. Training, Equipment and SuppliesChapter 16. Payment Accepting AppsChapter 17. Appointment Booking ApsChapter 18. Taxes 18. A. Tax Departments by State - List with links 18. B. Sales Tax 18. C. Personal Tax Return ( 1040 ) 18. D. Business Tax Return ( Schedules: C, SE )Chapter 19. 1099 Independent Contractor vs W-2 EmployeeChapter 20. Booth / Room RentingChapter 21. BookkeepingChapter 22. How much money do I need to bring in every month to be safely/profitably on my own - Solo Cosmetologist ?Chapter 23. Treatment Release Forms / After Care FormsChapter 24. Salon Attire / ShoesChapter 25. Music for the Salons and SpasChapter 26. Work / Life Balancing Tips & RecommendationsChapter 27. Amazon, Ebay, DHGate, Alibaba, Aliexpress 27. A. Amazon vs Ebay comparison 27. B. DHGate, Aliexpress, Alibaba - overview, comparison of pros and cons, 27. C. Sample product / equipment listings on DHGate & AliExpress - what to buy and what not to buyChapter 28. Amazon Recommendations and Links
Author: Elizabeth Kraus
Publisher: CreateSpace
ISBN: 9781500182397
Category : Business & Economics
Languages : en
Pages : 34
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Book Description
15 Month Marketing Calendar for Independent Beauty Pros - October 2014 through December 2015 by Elizabeth Kraus Hundreds of no and low-cost marketing ideas written just for independent beauty professionals (hairdressers, estheticians, technicians, booth renters, salon suite and other types of independent salon owners). The 2014-2015 Marketing Calendar for Independent Beauty Professionals is a great marketing resource for those who want to attract, engage, motivate and retain more clients in 2015! The tactics that I lay out in marketing calendars for small business, salon and spa, independent beauty professionals,and other niche industries are the same tactics that I have successfully used to increase website traffic by as much as 250% year over year, reduce the time it takes to attract qualified leads and produce book of business increases of over 60%. Get a sneak peek at what you will find in each month's layout by cutting and pasting this into your browser: 12monthsofmarketing.net/images/2015SAJan.png
Author: Elizabeth Kraus
Publisher: Createspace Independent Publishing Platform
ISBN: 9781532832475
Category :
Languages : en
Pages : 46
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Book Description
Can you really grow a salon with a $100 marketing budget?In "Growing Your Salon on a $100 Marketing Budget" I lay out a salon marketing plan that accounts for the most effective marketing channels and show you what I would do "if it were me" to achieve brand awareness, client acquisition, customer education, referrals and more. I'll tell you in detail how I would spend a $100 marketing budget over the course of one month, showing you a detailed plan for social media (including a month's worth of sample social posts), email marketing, how to add content to your website that helps your salon get found online, and talk about the different ways networking and memberships can help you grow. I'll get the job done quickly, and my plan will be on-budget and require less than half of the time-investment small business owners usually spend on marketing each month. What is Growing Your Salon on a $100 Marketing Budget? This salon marketing guide was created after I did a presentation at my local Chamber - The Chamber Collective in Bonney Lake, on how to market a business on $100 a month. The presentation was so well received that I decided to expand the guide with examples created for a fictitious hair salon so that readers could see how all the pieces fit together when it comes to using the most effective marketing channels in the most effective - and efficient - ways to promote a salon, stylist's, salon suite's or booth renter's professional beauty services. What it is: short - you'll read it once fast, then as you begin to develop your salon's marketing plan, you'll revisit specific ideas down and dirty - this is not a marketing textbook, it's a sample salon marketing plan a quick guide to the things salon owners need to know about marketing (you know hair, I know marketing) filled with practical "do this" style examples - not theory or technical details the type of salon marketing plan you would pay a consultant $$$$ to sit down, design and execute a salon marketing plan with tactics you can share with your stylists and your webmaster in meetings and huddles What it is not: long - it's a quick read filled with what works best right now in salon marketing comprehensive (but you will find GREAT links to free resources to build your marketing knowledge) a book that should be judged by the number of pages inside a shortcut - you still have to do the work (or make sure the work gets done)
Author: Hilary Mosley
Publisher:
ISBN: 9781481295901
Category :
Languages : en
Pages : 26
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Book Description
Booth renting, whether it's a chair in a salon or a suite in a beauty mall, is a growing segment of the beauty industry and it's been that way for the last few years. The driving force appears to be the desire to "be your own boss" and to enjoy the freedoms and benefits of becoming independent.
Author: Judiffier P. Pearson
Publisher:
ISBN: 9780974369853
Category : Beauty shops
Languages : en
Pages : 139
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Book Description
Author: Alex Jones
Publisher:
ISBN: 9780692730911
Category :
Languages : en
Pages : 106
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Book Description
Are you a hairstylist, booth renter, salon owner, or salon suite owner? Are you passionate and good at what you do but struggling to market and build a business and make the money you want to make? How would you like to have a clientele full of customers you love to work with, a 6-figure income and the freedom to enjoy your life working just 3 days a week or less? Maybe you have a great clientele and income but you're trying to figure out how to live more and still make a 6-figure income.Well, The 6-Figure Salonpreneur 8 Easy Steps to Making $100K Working 3 Days a Week or Less is the one book you absolutely need to go from wherever you are in your business to an amazing salon and living a fabulous life. By using the 8 easy steps in The 6-Figure Salonpreneur, you'll...* Gain amazing clarity and laser focus on your purpose and business strategy,* Know exactly what to say to attract your perfect clients* How to work 3 days a week or less in your salon * Discover a simple 8-step system to generate at least $100k in revenue * How to recommend additional services and products without feeling sleazy or pushy* How to be a top-earner in the beauty industry * Learn how to price your services for maximum profit* Have more confidence and less stress and have more time to enjoy life on your own terms.
Author: Tina Alberino
Publisher:
ISBN: 9780990910008
Category :
Languages : en
Pages : 356
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Book Description
My name is Tina Alberino, and I wrote this book to save you. This is not another lame book full of generic beauty business advice. This book serves as the literary equivalent of a kick in the ass and a punch to the throat. You hold in your hands compendium of harsh lessons and a raw depiction of the true nature of this industry. The vast majority of these lessons aren't taught in schools and don't appear in textbooks; they're learned through experience--often in a way that is less-than-gentle. This book will help you navigate this tumultuous industry. The waters run deep, the currents are swift, and the tides shift quickly. The journey can certainly be treacherous. Don't learn these lessons the hard way.Learn how to avoid scoundrel salon owners and crackpot contracts, build a loyal following of glamorous gals and gallant gents, and land your first big break before graduation day!
Author: Salon Training International
Publisher: Salon Training International
ISBN: 9781418073336
Category :
Languages : en
Pages : 0
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Book Description
