2009 Trendology

2009 Trendology PDF Author: Trendology Research
Publisher:
ISBN: 9780982271025
Category : Industries
Languages : en
Pages : 282

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Book Description

2009 Trendology

2009 Trendology PDF Author: Trendology Research
Publisher:
ISBN: 9780982271025
Category : Industries
Languages : en
Pages : 282

Get Book

Book Description


30-Second Fashion

30-Second Fashion PDF Author: Rebecca Arnold
Publisher:
ISBN: 1782403906
Category : Fashion
Languages : en
Pages : 163

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Book Description
30-Second Fashion offers an engrossing crash course to how the style world works today, alongside an engaging look at the founding fathers (and mothers) of fashion who set it up that way.

Social Media Campaigns

Social Media Campaigns PDF Author: Carolyn Mae Kim
Publisher: Routledge
ISBN: 1000290646
Category : Business & Economics
Languages : en
Pages : 182

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Book Description
This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes: • new strategies to guide students in the initial campaign planning phase • added content on influencers, social care teams, and newsjacking • coverage of research evaluation, the implications of findings, and articulating the ROI • expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201

Anatomy of a Trend

Anatomy of a Trend PDF Author: Henrik Vejlgaard
Publisher: McGraw Hill Professional
ISBN: 0071594701
Category : Business & Economics
Languages : en
Pages : 276

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Book Description
Why do millions of people end up wearing the same style of clothing? What makes people change their tastes in food, music, and cars? It's because of trends-the powerful process of change that affects every industry across the globe. Drawing on his groundbreaking research, trend sociologist Henrik Vejlgaard unearths essential clues about how trends emerge and go mainstream and examines the influential individuals who make this happen. Throughout are real-life stories of both famous and anonymous movers and shakers who have had worldwide influence in changing our styles of living, including business leaders, designers, and artists, while also conveying the fascinating development of little-known trends that perfectly illustrate the trend's life cycle. Anatomy of a Trend explores every level of this remarkable process-making it easy for you to benefit from the powerful social dynamic that causes trends to take off and spread. Vejlgaard delivers the tools and knowledge you need to capitalize on every stage of the trend process. As you gain insight into this aspect of human behavior, you will better understand trends and how they affect society, and ultimately learn how you can predict future needs.

Advances in Advertising Research IX

Advances in Advertising Research IX PDF Author: Verolien Cauberghe
Publisher: Springer
ISBN: 3658226811
Category : Business & Economics
Languages : en
Pages : 353

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Book Description
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring to advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 16th International Conference in Advertising (ICORIA) which was held in Ghent (Belgium) in June 2017. The conference gathered more than 160 participants from over 30 countries all over the world.

Handbook of Research on Institutional, Economic, and Social Impacts of Globalization and Liberalization

Handbook of Research on Institutional, Economic, and Social Impacts of Globalization and Liberalization PDF Author: Bayar, Yilmaz
Publisher: IGI Global
ISBN: 1799844609
Category : Political Science
Languages : en
Pages : 699

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Book Description
Globalization is a multi-dimensional concept reflecting the increased economic, social, cultural, and political integration of countries. There has been no pinpointed consensus on the history of globalization; however, the globalization process has gained significant speed as of the 1980s in combination with liberalization. Many countries have removed or loosened barriers over the international flows of goods, services, and production factors. In this context, both liberalization and globalization have led to considerable institutional, economic, social, cultural, and political changes in the world. The liberalization and globalization processes have affected economic units, institutions, cultures, social lives, and national and international politics. The Handbook of Research on Institutional, Economic, and Social Impacts of Globalization and Liberalization provides a comprehensive evaluation of the institutional, economic, and social impacts of globalization and liberalization processes across the world. While highlighting topics like economics, finance, business, and public administration, this book is ideally intended for government officials, policymakers, practitioners, stakeholders, researchers, and academicians interested in the international impacts of globalization and liberalization across a variety of different domains.

Impact of ICTs on Event Management and Marketing

Impact of ICTs on Event Management and Marketing PDF Author: Birdir, Kemal
Publisher: IGI Global
ISBN: 1799849554
Category : Business & Economics
Languages : en
Pages : 357

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Book Description
Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to market. Without the innovative technologies that have changed the face of the tourism industry, many destinations would be unequipped to handle such a task. Impact of ICTs on Event Management and Marketing is a collection of innovative research on the methods and applications of information and communications technologies on almost all facets of hospitality and tourism-related businesses including hotels, restaurants, and other tourism areas. While highlighting topics including digital marketing, artificial intelligence, and event tourism, this book is ideally designed for business managers, event planners, and marketing professionals.

New Media and Visual Communication in Social Networks

New Media and Visual Communication in Social Networks PDF Author: K?r, Serpil
Publisher: IGI Global
ISBN: 1799810453
Category : Computers
Languages : en
Pages : 345

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Book Description
Social media and new social facilities have made it necessary to develop new media design processes with different communication strategies in order to promote sustainable communication. Visual communication emphasizes messages that are transmitted through visual materials in order to effectively communicate emotions, thoughts, and concepts using symbols instead of words. Social networks present an ideal environment for utilizing this communication technique. New Media and Visual Communication in Social Networks is a pivotal scholarly publication that examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more. Highlighting a range of topics such as consumer behavior, visual identity, and digital pollution, this book is essential for researchers, practitioners, entrepreneurs, policymakers, and educators.

Hubbert's Peak

Hubbert's Peak PDF Author: Kenneth S. Deffeyes
Publisher: Princeton University Press
ISBN: 0691141193
Category : Nature
Languages : en
Pages : 229

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Book Description
"In 2001, Kenneth Deffeyes made a grim prediction: oil production would reach a peak within the next decade - and there was nothing anyone could do to stop it." "In this updated edition of Hubbert's Peak, Deffeves explains the crisis that few now deny we are headed toward. Using geology and economics, he shows how everything from the rising price of groceries to the subprime mortgage crisis has been exacerbated by the shrinking supply - and growing price - of oil. Although there is no easy solution to these problems, Deffeves argues that the first step is understanding the trouble that we are in."--BOOK JACKET.

Working Guide to Drilling Equipment and Operations

Working Guide to Drilling Equipment and Operations PDF Author: William Lyons
Publisher: Gulf Professional Publishing
ISBN: 9781856178440
Category : Science
Languages : en
Pages : 352

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Book Description
Working Guide to Drilling Equipment and Operations offers a practical guide to drilling technologies and procedures. The book begins by introducing basic concepts such as the functions of drilling muds; types of drilling fluids; testing of drilling systems; and completion and workover fluids. This is followed by discussions of the composition of the drill string; air and gas drilling operations; and directional drilling. The book identifies the factors that should be considered for optimized drilling operations: health, safety, and environment; production capability; and drilling implementation. It explains how to control well pressure. It details the process of fishing, i.e. removal of a fish (part of the drill string that separates from the upper remaining portion of the drill string) or junk (small items of non-drillable metals) from the borehole. The remaining chapters cover the different types of casing and casing string design; well cementing; the proper design of tubing; and the environmental aspects of drilling. Drilling and Production Hoisting Equipment Hoisting Tool Inspection and Maintenance Procedures Pump Performance Charts Rotary Table and Bushings Rig Maintenance of Drill Collars Drilling Bits and Downhole Tools