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Author: Howard L. Shenson
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
America's most sought-after consulting guru shows you how to successfully market your services and make more money. Contains 138 insider secrets for building a client base applicable to a broad range of professionals inside or outside consulting. Features invaluable marketing do's and don'ts and covers such topics as direct mail, networking, cultivating referrals, media contacts, preparing contracts and setting fees.
Author: Howard L. Shenson
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 180
Get Book Here
Book Description
America's most sought-after consulting guru shows you how to successfully market your services and make more money. Contains 138 insider secrets for building a client base applicable to a broad range of professionals inside or outside consulting. Features invaluable marketing do's and don'ts and covers such topics as direct mail, networking, cultivating referrals, media contacts, preparing contracts and setting fees.
Author:
Publisher: ReadHowYouWant.com
ISBN: 1427094764
Category :
Languages : en
Pages : 446
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Book Description
Author: Jerry R. Wilson
Publisher: Red Wheel/Weiser
ISBN: 1564148300
Category : Business & Economics
Languages : en
Pages : 191
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Book Description
Outlines dozens of strategies for attracting and fostering loyalty in customers, sharing low-cost ideas in a series of bite-sized entries that can be readily implemented for immediate effect.
Author: Jerry Wilson
Publisher: ReadHowYouWant.com
ISBN: 1427093458
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
Every quick idea in this book has been selected to directly or indirectly help you gain and retain customers, create relationships, and build a successful business.
Author:
Publisher: ReadHowYouWant.com
ISBN: 1427093466
Category :
Languages : en
Pages : 310
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Book Description
Author: Jerry R. Wilson
Publisher: Red Wheel/Weiser
ISBN: 1632657554
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Your customer-centric guide to everything from dealing with that unhappy customer to why not to give up on lost customers. "This must-read book provides you with the mindset, tools, and techniques you need to successfully prospect for new customers." —Roger Looyenga, chairman/CEO (ret.), Auto-Owners Insurance For most businesses, attracting new customers is a never-ending effort anchored in uncertainty, frustration, and knee-jerk reactions. No Nonsense: Attract New Customers takes the mystery out of creating an ongoing plan with proven tactics to keep the phone ringing and the door swinging. The basic concept: Attract an endless flood of new customers at little or no cost! No Nonsense: Attract New Customers demonstrates that you don't have to use expensive and never-ending sales events, coupled with expensive advertising and energy-zapping promotions, to turn on a constant, never-ending flow of new prospects. And you don't have to invent any new approaches, concepts, or buzzwords to do it. Just follow some of the 100+ proven ideas and discover amazing results—fast. Wilson spent more than twenty-five years researching what his clients—small and medium-sized businesses—need to do to be successful in today's marketplace. These powerful ideas work! Each is presented in a bite-sized package that encourages instant execution. No long chapters with endless justifications, pontifications, philosophy, and personal stories. Just 151 great, practical ideas any business manager and owner can use to make business increase. How much could just one good idea be worth to you? It could be worth a fortune! How much has McDonald's made by selling millions of Happy Meals? Don't overlook the one good idea that could make your business a success!
Author: Linda Sparks
Publisher: Red Wheel/Weiser
ISBN: 1564149153
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
Sales is the lifeblood of the vast majority of companies. Without the influx of new business, most organizations would wither and die. So sales must be successful, not just once in a while but constantly — every month, every week, every day. Because we constantly need more sales we also need new ideas for identifying and contacting our prospects, for understanding and meeting their needs and most of all, for inspiration to fight the good fight. This book will be a wise and ambitious member of your sales team, a one-time investment that will pay for itself over and over again. No commissions required! 151 Quick Ideas to Increase Sales is all about increasing the return on the investment you make in your organization's business development program. It will break down the walls between the sales function and the other promotional elements in a typical marketing mix, allowing for a more synergistic approach to sales. 151 Quick Ideas to Increase Sales shows you proven sales tactics from a variety of business models and how to put them to work in your own programs. Tactics such as: -Branding Your Products -Creating Cross Promotions -Letting direct mail deliver -Selling More to Existing Clients -Reaching Out to the Community These ideas will allow you to leverage the assets and momentum present in your existing system, and use your skills and knowledge to get exactly what you need and want more sales! Linda Sparks has spent more than 25 years in the field of sales. She began her career as an outside sales representative, learning to unearth customer needs then sell products and services to meet those needs. In 1990, Sparks founded Performance Development Company, a business consulting and training firm, where she served as president for 10 years. For the last five years, Sparks has worked as an independent consultant, helping her clients take a more integrated approach to business development. She is the co-author of Business Development is Everyone's Business. She and her husband Jim live in Tucson, Arizona.
Author: William A. COHEN Ph.D.
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814410332
Category : Business & Economics
Languages : en
Pages : 353
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Book Description
Getting started in consulting can be a tricky prospect. How much should you charge? What type of language should exist in the contract? How can you find clients? Written by a veteran consultant with hundreds of consulting engagements to his credit, How to Make it Big as a Consultant is filled with detailed advice on every aspect of starting up and maintaining a highly lucrative consulting career. The book helps readers: • get a handle on the legal, tax, and insurance issues involved in setting up and running the business • understand what clients really need • create the structure for an assignment (proposals, pricing, contracts, scheduling) • market the business • solve clients’ problems using the Harvard Case Study Method Completely updated and revised throughout, the fourth edition features new chapters on developing strategies for clients, leading consulting teams, and more. This trusted guidebook will help any aspiring reader become the kind of outstanding consultant that clients will turn to again and again.
Author: William A. Cohen
Publisher: AMACOM Div American Mgmt Assn
ISBN: 9780814426081
Category : Business & Economics
Languages : en
Pages : 372
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Book Description
Over 70,000 copies in print It''s the classic guide to success in the demanding world of consulting.
Author: Priscilla Y. Huff
Publisher: Three Rivers Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 456
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Book Description
This book picks up right where "101 Best Home-Based Businesses for Women" lets off--with 101 more businesses women can set up and run successfully from their own homes. These operations run the gamut from mail order to the arts, franchises to consumer services, high tech to health care.
