125 Years of the Advertiser PDF Download
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Author: Peter Lord
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 236
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Book Description
Author: Peter Lord
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 236
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Book Description
Author: Chris Hackley
Publisher: SAGE
ISBN: 1529756146
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 738
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 812
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 766
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 788
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Book Description
Author: Fred S. Goldberg
Publisher: Chicago Review Press
ISBN: 1641602791
Category : Biography & Autobiography
Languages : en
Pages : 651
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Book Description
Mad Men's Don Draper has nothing on Fred Goldberg, and this memoir is the real story of mad men in a very mad world This celebrated ad man cut his teeth in the late 1960s with the legendary agency Young & Rubicam, took over operations at Chiat/Day as COO for almost 7 years, and then founded his own firm, Goldberg Moser O'Neill. His client list reads like a who's who of 20th-century innovators: Steve Jobs (Apple), Andy Grove (Intel), John Chambers (Cisco), Larry Ellison (Oracle), and Michael Dell (Dell) are just a few of the movers and shakers who turned to him when they needed ads that would make their products household names. The Insanity of Advertising presents an unforgettable glimpse into the chaos, drama, and outright wackiness that fuels one of the most of loved and hated industries in the world. Goldberg reveals behind-the-scenes dirt on what it was like to craft ad campaigns for some corporate titans, and also shares stories of the mad men who worked alongside him.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 748
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 900
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Book Description
Author: Peter Bain
Publisher: Routledge
ISBN: 1134790902
Category : Political Science
Languages : en
Pages : 528
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Book Description
A wide-ranging and authoritative history of SOGAT, which provides a valuable insight into the paper and printing industries during a period of great change, and an examination of crucial moments in recent UK industrial relations history.
