12 Cliches of Selling (and Why They Work) PDF Download
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Author: Barry Farber
Publisher: Workman Publishing
ISBN: 0761153551
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
: Written by Barry Farber, one of the country's best known, most respected and incredibly successful sales gurus (Entrepreneur magazine), 12 CLICHES OF SELLING AND WHY THEY WORK is steeped in the language and knowledge of what it takes to sell. It uses one clich, per chapter as a starting point-and mines its truth and powerful wisdom. Never take no for an answer, for example, belies the image of the stereotypical make-the-sale-at-any-cost salesperson and focuses on finding ways to get around obstacles, such as making the gatekeeper your ally and using humor to open closed doors. You never get a second chance to make a first impression shows how to sell yourself first, how to make people like, trust, and respect you, and how and why to make eye contact and keep a questioning attitude. Your attitude determines your altitude describes how to build and maintain a positive attitude, even in the face of rejection. Don't sell the steak, sell the sizzle gives the 12 steps to a solid presentation. The art of networking and mentoring is covered in It's not what you know, it's who you know, while the importance of value, including the value of getting your money's worth-and all that it implies-falls under You get what you pay for. It's the book for everyone who sells-and, as Robert Louis Stevenson once wrote, Everyone lives by selling something.
Author: Barry Farber
Publisher: Workman Publishing
ISBN: 0761153551
Category : Business & Economics
Languages : en
Pages : 257
Get Book Here
Book Description
: Written by Barry Farber, one of the country's best known, most respected and incredibly successful sales gurus (Entrepreneur magazine), 12 CLICHES OF SELLING AND WHY THEY WORK is steeped in the language and knowledge of what it takes to sell. It uses one clich, per chapter as a starting point-and mines its truth and powerful wisdom. Never take no for an answer, for example, belies the image of the stereotypical make-the-sale-at-any-cost salesperson and focuses on finding ways to get around obstacles, such as making the gatekeeper your ally and using humor to open closed doors. You never get a second chance to make a first impression shows how to sell yourself first, how to make people like, trust, and respect you, and how and why to make eye contact and keep a questioning attitude. Your attitude determines your altitude describes how to build and maintain a positive attitude, even in the face of rejection. Don't sell the steak, sell the sizzle gives the 12 steps to a solid presentation. The art of networking and mentoring is covered in It's not what you know, it's who you know, while the importance of value, including the value of getting your money's worth-and all that it implies-falls under You get what you pay for. It's the book for everyone who sells-and, as Robert Louis Stevenson once wrote, Everyone lives by selling something.
Author: Dave Hendricksen
Publisher: Addison-Wesley Professional
ISBN: 0321717295
Category : Computers
Languages : en
Pages : 282
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Book Description
Master the Crucial Non -Technical Skills Every Software Architect Needs! Thousands of software professionals have the necessary technical qualifications to become architects, but far fewer have the crucial non-technical skills needed to get hired and succeed in this role. In today's agile environments, these "soft" skills have grown even more crucial to success as an architect. For many developers, however, these skills don't come naturally-and they're rarely addressed in formal training. Now, long-time software architect Dave Hendricksen helps you fill this gap, supercharge your organisational impact, and quickly move to the next level in your career. In 12 Essential Skills for Software Architects, Hendricksen begins by pinpointing the specific relationship, personal, and business skills that successful architects rely upon. Next, he presents proven methods for systematically developing and sharpening every one of these skills, from negotiation and leadership to pragmatism and vision. From start to finish, this book's practical insights can help you get the architect position you want-and thrive once you have it! The soft skills you need... ...and a coherent framework and practical methodology for mastering them! Relationship skills Leadership, politics, gracious behavior, communication, negotiation Personal skills Context switching, transparency, passion Business skills Pragmatism, vision, business knowledge, innovation
Author: Robert L. Shook
Publisher: Entrepreneur Press
ISBN: 1613082339
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Shook and Farber invite eager entrepreneurs to join 33 of today’s business and sales best as they share the details behind their greatest sales moves and ultimately, impart valuable lessons on how to sell your way to success. Crafted to cover a variety of industries, products, and services, this entertaining playbook urges entrepreneurs to reinvent their sales approach, illustrating proven techniques, tips, and tricks in each story and summarizing the unique take-away offered by its teller. Entrepreneurs uncover such pearls as how to ignite creativity to overcome sale barriers, how to create long-term customers, and how to sell what the customer wants (hint: it’s not always a product or service). Entrepreneurs also gain invaluable insight and encouragement as they turn from story to story, leaving the pages with lessons learned and the excitement of being privy to an exchange among the elite in their industry.
Author: Maxine Kamin
Publisher: Association for Talent Development
ISBN: 1607283670
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Providing great customer service has never been more critical for the success of any business. 10 Steps to Successful Customer Service is designed as a quick but effective check up to ensure that front line professionals as well as customer service managers focus on the key practices that keep and create satisfied customers. Beginning with a focus on individual motivation for service, Maxine Kamin covers all the bases critical for success from trust and relationship building to maintaining a big picture perspective to avoid burn out on the job. The 10 Steps to creating spectacular customer service! Step 1: Identify Service Motivation and Mission Step 2: Define Great Service for Your Organization Step 3: Form Great Relationships Step 4: Build Trusting Relationships that Last Step 5: Use the Law of Attraction—Be Positive Step 6: Aggressively Solve Problems—the Bigger the Better Step 7: Recover from Mistakes Gracefully Step 8: Give Customers and Yourself a Break Step 9: Keep It Cool When Things Get Hot Step 10: Be Your Own Best Customer
Author: Brian Lambert
Publisher: Lulu.com
ISBN: 1430300205
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
This book will arm you with a solid understanding of what professional selling entails. It will explain the various selling environments, the way sales teams are organized, and provide an explanation of what it takes to succeed. Would a Doctor begin operating on a patient without an understanding of the circulatory system, digestive system, or other important definitions of human anatomy? Absolutely not! Just as every profession provides an explanation of what it takes to succeed while providing a common language of understanding, so too should every new salesperson understand "what" selling is, before you begin to learn "how" to sell. The authors provide a conversational real-world explanation of what selling is while sharing important insights one what helped them succeed as top performing sales representatives at Hewlett Packard and Dun & Bradstreet and various other selling environments.
Author: Yanky Fachler
Publisher: ASP / VUBPRESS / UPA
ISBN: 9054875968
Category : Business & Economics
Languages : en
Pages : 141
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Book Description
"My Hope is that Managers will read Business Books a bit More Critically, free from Delusions, their Deepest Fantasies and Fondest Hopes Tempered bya bit of Realism." Phil Rosenzweig, The Halo Effect --Book Jacket.
Author: BARRY J. FARBER
Publisher:
ISBN: 9781223002392
Category :
Languages : en
Pages : 0
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Book Description
Author:
Publisher:
ISBN:
Category : Libraries
Languages : en
Pages : 804
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Book Description
Includes, beginning Sept. 15, 1954 (and on the 15th of each month, Sept.-May) a special section: School library journal, ISSN 0000-0035, (called Junior libraries, 1954-May 1961). Also issued separately.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 350
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Book Description
Vols. for 1981- include four special directory issues.
Author:
Publisher:
ISBN:
Category : Authors, American
Languages : en
Pages : 570
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Book Description
