101 Things I Learned® in Advertising School PDF Download
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Author: Tracy Arrington
Publisher: Crown
ISBN: 045149671X
Category : Business & Economics
Languages : en
Pages : 218
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Book Description
Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell? Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.
Author: Tracy Arrington
Publisher: Crown
ISBN: 045149671X
Category : Business & Economics
Languages : en
Pages : 218
Get Book Here
Book Description
Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell? Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.
Author: Michael W. Preis
Publisher: Grand Central Publishing
ISBN: 0446569569
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
101 THINGS I LEARNED® IN BUSINESS SCHOOL will cover a wide range of lessons that are basic enough for the novice business student as well as inspiring to the experienced practitioner. The unique packaging of this book will attract people of all ages who have always wondered whether business school would be a smart career choice for them. Judging by the growing number of people taking the GMATs (the entrance exam for business school) each year, clearly more people than ever are thinking about heading in this direction. Subjects include accounting, finance, marketing, management, leadership, human relations, and much more - in short, everything one would expect to encounter in business school. Illustrated in the same fun, gift book format as 101 THINGS I LEARNED® IN ARCHITECTURE SCHOOL, this will be the perfect gift for a recent college or high school grad, or even for someone already well-versed in the business world.
Author: Matthew Frederick
Publisher: MIT Press
ISBN: 0262294338
Category : Architecture
Languages : en
Pages : 213
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Book Description
Concise lessons in design, drawing, the creative process, and presentation, from the basics of “How to Draw a Line” to the complexities of color theory. This is a book that students of architecture will want to keep in the studio and in their backpacks. It is also a book they may want to keep out of view of their professors, for it expresses in clear and simple language things that tend to be murky and abstruse in the classroom. These 101 concise lessons in design, drawing, the creative process, and presentation—from the basics of "How to Draw a Line" to the complexities of color theory—provide a much-needed primer in architectural literacy, making concrete what too often is left nebulous or open-ended in the architecture curriculum. Each lesson utilizes a two-page format, with a brief explanation and an illustration that can range from diagrammatic to whimsical. The lesson on "How to Draw a Line" is illustrated by examples of good and bad lines; a lesson on the dangers of awkward floor level changes shows the television actor Dick Van Dyke in the midst of a pratfall; a discussion of the proportional differences between traditional and modern buildings features a drawing of a building split neatly in half between the two. Written by an architect and instructor who remembers well the fog of his own student days, 101 Things I Learned in Architecture School provides valuable guideposts for navigating the design studio and other classes in the architecture curriculum. Architecture graduates—from young designers to experienced practitioners—will turn to the book as well, for inspiration and a guide back to basics when solving a complex design problem.
Author: Neil Landau
Publisher: Hachette UK
ISBN: 0446569585
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
How to set a scene? What's the best camera angle? How does the new technology interact with scenes? And how does one even get the financing to make a movie? These basic questions and much more are all covered in this exquisite packaged book on the film industry and making movies as a profession. Written by Neil Landau, an experienced screenwriter and script consultant to the major movie studios, this is the perfect book for anyone who wants to know about the inner-workings of this industry. Whether it's someone who wants to make movies as a full-timecareer, or just someone who is interested in film, this book covers it all.
Author: John Kuprenas
Publisher: Crown
ISBN: 1524761974
Category : Technology & Engineering
Languages : en
Pages : 218
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Book Description
Providing unique, accessible lessons on engineering, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. An experienced civil engineer presents the physics and fundamentals underlying the many fields of engineering. Far from a dry, nuts-and-bolts exposition, 101 Things I Learned® in Engineering School uses real-world examples to show how the engineer's way of thinking can illuminate questions from the simple to the profound: Why shouldn't soldiers march across a bridge? Why do buildings want to float and cars want to fly? What is the difference between thinking systemically and thinking systematically? This informative resource will appeal to students, general readers, and even experienced engineers, who will discover within many provocative insights into familiar principles.
Author: Matthew Frederick
Publisher: Crown
ISBN: 0451496701
Category : Architecture
Languages : en
Pages : 216
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Book Description
Providing unique, accessible lessons on urban design, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. Students of urban design often find themselves lost between books that are either highly academic or overly formulaic, leaving them with few tangible tools to use in their design projects. 101 Things I Learned® in Urban Design School fills this void with provocative, practical lessons on urban space, street types, pedestrian experience, managing the design process, the psychological, social, cultural, and economic ramifications of physical design decisions, and more. Written by two experienced practitioners and instructors, this informative book will appeal not only to students, but to seasoned professionals, planners, city administrators, and ordinary citizens who wish to better understand their built world.
Author: Sung Jang
Publisher: National Geographic Books
ISBN: 0451496736
Category : Design
Languages : en
Pages : 0
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Book Description
An engaging, enlightening, and cleverly illustrated guide to product design, written by experienced professional designers and instructors. Products are in every area of our lives, but just what product designers do and how they think is a mystery to most. Product design is not art, engineering, or craft, even as it calls for skills and understandings in each of these areas—along with psychology, history, cultural anthropology, physics, ergonomics, materials technology, marketing, and manufacturing. This accessible guide provides an entry point into this vast field through 101 brief, illustrated lessons exploring such areas as • why all design is performed in relation to the body • why every product is part of a system • the difference between being clever and being gimmicky • why notions of beauty are universal across cultures • how to use both storytelling and argument to effectively persuade Written by three experienced design instructors and professionals, 101 Things I Learned® in Product Design School provides concise, thoughtful touch points for beginning design students, experienced professionals, and anyone else wishing to better understand this complex field that shapes our lives every day.
Author: Matthew Frederick
Publisher: Hachette UK
ISBN: 1455509817
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
The complexities and nuances of the law are made accessible in this engaging, illustrated guide. From the structure of the court system to the mysteries of human motivation, 101 THINGS I LEARNED® IN LAW SCHOOL reveals the intricacies of the legal world through questions big and small: What is a legal precedent? What is foreseeability? How can a hostile witness help one's case? How is legal argument different from other forms of argument? What is the difference between honesty and truthfulness? Written by an experienced attorney and law instructor, and disarmingly presented in the unique format of the 101 THINGS I LEARNED® series, 101 THINGS I LEARNED® IN LAW SCHOOL is an invaluable resource for law students, graduates, lawyers, and general readers.
Author: Matthew Frederick
Publisher: Grand Central Publishing
ISBN: 0446568902
Category : Business & Economics
Languages : en
Pages : 334
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Book Description
The world of the fashionista is brought to vivid life with 101 introductory lessons on such topics as how a designer anticipates cultural trends and "sees" the fashion consumer, the workings of the fashion calendar, the ways a designer collection is conceived, the manufacture of fabric, fashion illustration, and more. Illustrated in the distinctly unique packaged style of the bestselling101 THINGS I LEARNED® IN ARCHITECTURE SCHOOL, this new book on fashion design will be a perfect book for any fashion school wannabe, a recent graduate, or even a seasoned professional.
Author: Louis Eguaras
Publisher: Hachette UK
ISBN: 0446569216
Category : Business & Economics
Languages : en
Pages : 331
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Book Description
Louis Eguaras, a renowned chef at the Le Cordon Bleu Program at the California School of Culinary Arts, provides readers with a terrific overview of what is truly involved in the preparation, cooking, and presentation of meals. He also provides invaluable insights into just what is involved in making this one's chosen profession. The book will feature a wide range of illustrated lessons, from how to properly hold a knife... to the history of food... from food preparation and presentation... to restaurant hospitality and management, and much more. The book will be presented in the distinctive and highly-attractive packaged style of 101 THINGS I LEARNED® IN ARCHITECTURE SCHOOL, and will be the perfect gift for anyone who is thinking about entering culinary school, is already enrolled, or even just the casual chef.
